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Football Index, the world’s first football stockmarket, has partnered with beBettor, the responsible gaming platform, to strengthen their safer gambling frameworks for customer affordability.

Under the partnership, Football Index will use beBettor’s geo-affordability data. The data enables operators to tailor customer interactions to the individual and protect customers from gambling-related harms associated with spending beyond their means, whilst respecting customer privacy.

This announcement is just one of the Safer Gambling measures recently introduced by Football Index. In June 2020, Football Index launched their new Gambling Awareness Initiative with Nottingham Forest Football Club, highlighting the importance of safer gambling.

Adam Cole, Football Index CEO and Founder, said: “We’re excited to announce partnering with beBettor in this critical area of affordability. Their geo-affordability check allows us to understand more about our customers earlier. This partnership further strengthens our safer gaming frameworks and illustrates the importance we place on player safety, which is at the heart of our business.”

Harry Cott, beBettor CEO, commented: “We are delighted to be working with such a well-renowned name within the industry. The team at Football Index have been brilliant to work with and it has been exciting to see how our affordability data services compliment and strengthen their responsible gaming frameworks. Affordability continues to be a focus of the regulator and we are glad to be able to assist Football Index meet evolving requirements.”