Betcris teams up with IMG ARENA to bring new virtual sports content to its operations

Betcris, one of the leading sports betting operators in Latin America, has signed a partnership with IMG ARENA to provide virtual sports and gaming solutions.

The content will be available to players at Betcris’ online sportsbook and casino as well as at the 100-plus venues it runs across Central and South America.

This new partnership includes 3D Slots, 3D Table Games, Scheduled Sports (including soccer, tennis and more), Instant Sports, Casino and others. The different products will be rolled out over time, giving Betcris the ability to provide maximum oversight of their integration into its platforms.

IMG ARENA’s virtual sports portfolio harnesses cutting-edge, 3D motion technology from Leap Gaming to capture and recreate ultra-realistic versions of some of the world’s most popular sports.

The product suite offers a variety of virtual, high-end and customisable gaming alternatives to both online and retail operators. The content enables Betcris to significantly broaden its offering and appeal to players looking for different forms of entertainment, and brings some of the most sought-after gaming solutions to greater parts of the Latin American gaming market.

JD Duarte, Betcris CEO, said: “The global gaming scene is constantly changing. Offering fresh, innovative content helps to ensure that gaming and sports gambling operators can stay on top of the market while continuing to enhance the customer experience with creative products.

“The agreement with IMG ARENA is one more step in our plan to bring new entertainment options to our customers, hand in hand with the best providers in the industry. The response to the new games has been very positive and every day we see more of our players enjoying this new category.”

Max Wright, SVP Commercial at IMG ARENA, said: “We are extremely excited to have launched our virtuals with Betcris, an operator that has invested significantly in bringing innovation to their players and has chosen the perfect way to boost engagement using our virtuals.

“This deal marks an important stage in the growth of our virtuals offering, securing IMG ARENA a leading position in the Latin American market.”

Providing variety is one of the key focuses Betcris continues to promote within the organisation, with an ongoing commitment to deliver user-requested content from multiple channels. In addition to the ability to give existing customers a greater selection of activities from which to choose, the diversification of its product offering enables the operator to increase its customer base and offer increased operational and commercial security.