Affiliate Industry
Ellmount Gaming partners with Rightlander.com
Tier-one operator continues its commitment to marketing compliance by partnering with the industry’s leading compliance platform
Ellmount Gaming has signed a deal with Rightlander.com to improve affiliate compliance and boost their responsible gambling measures.
Under the deal, Rightlander.com will continue to offer its technology providing Ellmount access to a comprehensive range of affiliate compliance tools which include the Automated Compliance Monitor, PPC Monitor, Compliance Live and Affiliate Mapping Tools.
The Automated Compliance Monitor helps detect non-compliant content across geo-locations including the United Kingdom, Spain, Italy, Sweden and the USA. The monitor flags potential violations such as missing terms and conditions, outdated offers, incorrect marketing assets allowing Ellmount brands to remain compliant in different jurisdictions.
The innovative PPC Monitor identifies harmful ads to stop them from appearing on an operator’s branded keywords while the Affiliate Mapping Tool helps operators map previously undeclared affiliate sites to known affiliates.
Using Rightlander allows Ellmount to ensure that affiliates sending traffic to their websites are acting responsibly. Furthermore, it allows the operator to protect its brand online in a constantly changing environment.
Commenting on the partnership, Nicole Mitton, Head of Customer Success at Rightlander.com, said: “Rightlander.com does the heavy lifting for operators and provides them with a clear view of the affiliates linking to their brands across geographies and whether they are doing so in a responsible manner.
We are thrilled to be working with Ellmount Gaming to help them improve their processes and better manage their affiliate partners.”
Miles Saacks, Head of Affiliates at Ellmount Gaming, said: “ Most affiliates and affiliate managers try to understand the basics of what is required in order to keep their websites and business practices compliant according to what the relevant regulators require but sometimes it is very hard because of how complicated they have made the laws. This is where Rightlander have become an industry leader by helping operators translate these difficult to understand regulations into a very easy and simple to use platform.
“Everyone in our industry should want to make sure that players are kept safe and that we are doing everything we can to ensure that the messages we are showing them are not misleading or rule breaking and Rightlander gives us the tools necessary to investigate these issues and rectify them before they cause any harm”.
Affiliate Industry
MightyTips announces new partnership with Winnerz

MightyTips is pleased to announce an exciting new partnership with iGaming brand Winnerz. This collaboration marks another milestone for MightyTips as it expands its network and enhances visibility for top-tier sportsbook and casino brands.
As part of this agreement, Winnerz will be featured on MightyTips, benefiting from increased exposure, particularly around its welcome bonus and weekly cashback offers. Meanwhile, Winnerz users will gain access to MightyTips’ expert betting insights, including free daily betting tips, in-depth sportsbook analyses, and casino reviews.
Winnerz is operated by Feature Buy Ltd and licensed by the Government of the Autonomous Island of Anjouan, Union of Comoros (license number ALSI-202410039-FI2). The brand is owned by Spinwise, an experienced iGaming group managing several successful platforms, including Trickz, Tsars, and Casoo.
With a focus on innovation, Winnerz provides 30+ sports markets and live-streaming options for multiple daily events. The platform also caters to eSports enthusiasts, offering competitive odds on Dota 2, Valorant, and League of Legends, alongside virtual sports like e-Tennis and e-Basketball.
Casino players can explore 1,000+ immersive online slots from top providers such as Play’n GO, NetEnt, Pragmatic Play, and Push Gaming, as well as a vast selection of live dealer games, including roulette, blackjack, and poker. To enhance user experience, Winnerz offers 24/7 customer support and a diverse range of promotions.
Eugene Ravdin, Head of Communications & Marketing at MightyTips, said: “We are thrilled to embark on this exciting partnership with Winnerz. As a fast-growing European brand, they offer a top-tier sportsbook and casino experience that aligns perfectly with our audience. We look forward to working closely with them to enhance their visibility and bring added value to our users.”
Tommy Adolfsson, Head of Affiliates at Winnerz, said: “We have had the pleasure to work with MightyTips on other projects previously. That cooperation was very successful, the team was professional and easy to work with. We truly appreciate their approach and understanding of our needs. It was a great experience over time and we are looking forward to the next chapter in our partnership!”
The post MightyTips announces new partnership with Winnerz appeared first on European Gaming Industry News.
Affiliate Industry
Kongebonus 2024 Awards shines a light on industry success

Kongebonus, an affiliate focused on SEO and live streaming, has celebrated industry success with its prestigious Kongebonus Awards 2024 with Push Gaming, Pragmatic Play and Hacksaw Gaming among the big winners.
The awards celebrate creativity, innovation and excellence across the online casino industry and allow players to reward the studios behind their favourite titles from the past 12 months.
Here’s the full list of winners from the Kongebonus Awards 2024:
Best Game Developer – Hacksaw Gaming
Rising Star Game Developer – Peter & Sons
Most Innovative Game Studio – Print Studios
Best New Slot – Dreadworks (Print Studios)
Best Sequel Slot – Retro Sweets (Push Gaming)
Best Bonus Buy Slot – Sweet Bonanza 1000 (Pragmatic Play)
Reader’s Hall of Fame – Money Jar (SlotMill)
Kongebonus Hall of Fame – Wanted Dead or a Wild (Hacksaw Gaming)
Kongebonus is the go-to information source for players wanting to know more about online casino, sports betting and poker. The site is updated daily with reviews, tips, instructional videos and more.
The team tests each site it promotes so that reviews are accurate and reflect the experience players receive from signing up to depositing and even the terms and conditions. This is done “incognito” which means that reviews are honest and can be trusted by players.
Kongebonus has also created an active streaming community on Twitch and has one of the largest slot streaming channels alongside dedicated KongePoker and KongeBetting channels.
A spokesperson at Kongebonus, said: “Our Awards are becoming a major event on the calendar and it’s great to see some truly remarkable companies recognised for the fantastic games they have produced over the past 12 months.
“What makes our awards so important is that they are voted on by players, the people who fire up the reels on a studio’s games and really get to experience what they have to offer. Our players then get to vote with their feet so those taking home an award know they are hitting the mark.
“I’d like to thank our players for voting – we had thousands of votes come in this year – and of course the studios pulling out all the stops to keep creating epic games.”
The post Kongebonus 2024 Awards shines a light on industry success appeared first on European Gaming Industry News.
Affiliate Industry
The Danish Gambling Authority Warns of Money Laundering Risks When Using Affiliates

The Danish Gambling Authority has become aware that money laundering can occur through affiliates who market for gambling operators. Gambling operators that use affiliates should therefore consider whether this gives rise to updating their risk assessment.
An affiliate is a marketing channel where a person or company makes money by marketing for, for example, a gambling operator. The general consumer protection and marketing rules and the Gambling Act’s rules on marketing and communication also apply to affiliates. An affiliate earns money from the agreement by, for example, attracting new customers via their own website or through their own social network to the gambling operator’s website with a link. The link is generated specifically for the affiliate. The affiliate receives payment for the referral (pay per click), or a certain percentage of the amount the new customer deposits into their account.
How criminals can exploit affiliate agreements with gambling operators
In affiliate agreements with an individual or a company, there is an inherent risk that a gambling operator will be misused for money laundering. Particularly organized criminal networks can exploit an affiliate agreement. Networks of organized criminals can refer a large number of people within their criminal network as customers using the link to a gambling operator. A larger amount of illegal funds can be deposited into customers’ gambling accounts, which will not initially look suspicious, as the amount is distributed among several people in the criminal’s network. The deposited funds can subsequently be paid out to customers, possibly after play-through from their gambling accounts. This approach will make it look like legitimate winnings from gambling, and at the same time the affiliate increases its profit by having brought more new customers to the gambling operator, who according to the affiliate agreement is usually paid per additional new customer.
Signs of money laundering through affiliates
The Danish Gambling Authority points out that gambling operators may risk being misused for money laundering through these affiliate agreements. It may indicate that a gambling operator is being misused for money laundering by its affiliate if a majority of the customers referred by the affiliate only use the gambling operator’s website once and then no longer use the gambling operator’s services. It may therefore be relevant to assess whether entering into an affiliate agreement gives rise to updating one’s risk assessment.
The post The Danish Gambling Authority Warns of Money Laundering Risks When Using Affiliates appeared first on European Gaming Industry News.
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