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Record turnover at Happy Valley for Hong Kong racing’s season finale

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Hong Kong’s “season like no other” ended at Happy Valley on Wednesday 15th July with turnover of HK$1.6 billion (£160 million), a record for a fixture at the iconic city-side venue.

The Hong Kong Jockey Club navigated the uncertainty of the ongoing global COVID-19 pandemic decisively, implementing measures that protected public and employee health, and enabled the sport to continue; and also managed issues related to demonstrations in the city, which caused significant traffic disruptions to customers and staff, and which had a significant impact on attendance.

Mr. Winfried Engelbrecht-Bresges, Chief Executive Officer at the Hong Kong Jockey Club, commented: “While we recognise that the Coronavirus situation is an ongoing battle, and we must remain vigilant, I can say that it has been heartening to see the Hong Kong community pull together and play a crucial part in combatting its effects; the Hong Kong Jockey Club has been quick to reflect and enact those safeguarding measures and policies while continuing to race.

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“We are pleased to have been able to complete a full season but of course our prime focus throughout, and a real challenge, was to act responsibly to protect the public health and safety of our staff, customers and the wider community, at every turn, while at the same time balancing that with the desire for our sport to continue.”

 

Turnover and contributions

Hong Kong’s total racing turnover in the 2019/20 season was HK$121.6 billion (£12.2 billion) which was down only 2.6 percent on the previous season and was still the third-highest ever despite COVID-19 placing severe pressure on domestic wagering in Hong Kong.

The turnover on Hong Kong racing by Hong Kong customers understandably declined by 8.3 percent due to the effects of the Club’s 100 OCCBs (off-course betting branches) being closed or operating on reduced opening from early February, and fans unable to attend the racecourse for almost half the season.

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Turnover dipped by almost 26 percent in early February but wagering rallied through the later part of the season and climaxed with Happy Valley’s record turnover at the finale fixture. The impacts on OCBBs necessitated a change and resulted in the Club helping customers migrate online.

There were further positives as total commingling turnover increased to a record HK$23.58 billion (£2.36 billion), up 25.3 percent on last season; and Hong Kong racing fans continued to show a growing interest in the sport overseas, as evidenced in the 12.9 percent increase in the Club’s simulcast turnover.

Mr. Engelbrecht-Bresges said: “Our overall season’s racing turnover of more than HK$121 billion is pleasing in light of the significant challenges as it only reduced by 2.6 percent. Commingling continues to be a huge growth area for the Club.”

Mr. Engelbrecht-Bresges noted the “strategic value of commingling,” in which people from around the world participate and bet on Hong Kong racing, and observed that the figures show the global appeal and growing interest in Hong Kong racing around the world.

“We are pleased with how popular our simulcasts are with Hong Kong customers and we are keen to do more,” he said.

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“Furthermore, we are pleased with how much interest our customers have in our simulcast programmes from the leading race meetings around the world. We saw this even more in the second World Pool at Royal Ascot, which proved a huge success – with individual race turnover up by more than 49 percent on 2019 – and we look forward to expanding the World Pool concept next season, with Hong Kong as a vital hub for global wagering.”

The Hong Kong Jockey Club runs racing with a core purpose being the betterment of society as a whole; the Club is the city’s largest tax payer and this racing season alone has paid HK$12.113 billion (£1.21 billion) to the Hong Kong government, while a significant contribution, including special emergency COVID-19 funding support, has been paid in charitable contributions to a wide range of causes.

Mr. Engelbrecht-Bresges said: “There was a compelling public interest element to our desire to continue racing through COVID-19, from Chinese New Year to the end of the season, during which time our tax contribution from racing was more than HK$6.2 billion (£620 million). This has enabled us to not only keep donations at last year’s level but also increase it due to our contributions via the COVID-19 Emergency Fund.

“We are incredibly proud that the Club could continue to make such a contribution and, the benefits of completing a full season will be felt by millions of people across Hong Kong over the coming months.”

The CEO praised the resilience of the Hong Kong community and thanked racing fans, owners, Club members, horsemen, the media, and Club staff in particular, for their patience, dedication and efforts in ensuring the 2019/20 racing season was able to continue in safety.

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Max Level Wins PR Mandate for Riot Games in India and South Asia

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Max Level, a leading marketing and PR agency built by gamers, has won the public relations mandate for Riot Games India and South Asia, the global video game developer and publisher behind genre-defining games such as League of Legends, Team Fight Tactics, VALORANT, and more. As part of the partnership, Max Level will lead Riot’s communication strategy in the region, driving awareness and engagement across its expanding player and esports communities.

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.

The synergy between Riot and Max Level stems from a shared vision to elevate gaming culture across South Asia. With both organizations placing players and community at the heart of their strategy, the partnership is rooted in long-term brand building. Riot brings a legacy of shaping global gaming and esports culture, not just through its games but also through transmedia storytelling, most notably with Arcane: League of Legends, the Emmy Award-winning Netflix series that redefined how games can expand into mainstream entertainment. Max Level, in turn, brings on-ground expertise and cultural fluency in India’s rapidly evolving interactive entertainment space.

The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.

Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”

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Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.

According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.

The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.

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EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025

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The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.

The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.

EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.

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“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”

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EGT’s Asian-themed products to make a splash at SiGMA Asia 2025

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EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.

Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.

Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.

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The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.

The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.

EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.

Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”

The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.

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