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Hard Rock Hotels & Casinos® Implements Worldwide SAFE + SOUND Program, Including 262-Point Inspection, As Properties Reopen In Time For Summer Travel

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Hard Rock International announced the implementation of a new health and safety plan for Hard Rock Hotels & Casinos®, as locations begin to reopen worldwide in compliance with global, national and local health officials. Hard Rock Hotels® globally have implemented SAFE + SOUND, a new program developed by a team of hospitality and gaming experts in collaboration with worldwide health and sanitization specialists, including Ecolab and NSF International, formerly known as the National Sanitation Foundation, to help keep guests and team members safe and healthy. Under the new SAFE + SOUND standards established by Hard Rock®, each hotel is independently assessed by NSF International and required to pass a rigorous 262-point inspection.

Just in time for summer travel, all-inclusive Hard Rock Hotel properties in CancunLos Cabos, Riviera Maya, Punta Cana and Vallarta are open and ready to welcome guests back to enjoy the unique experiences and core brand values they’ve come to expect from Hard Rock in the safest environment possible. Additional North American Hard Rock Hotel locations open to guests include Daytona BeachOrlandoSan Diego and Guadalajara. The game is on at the Future Home of Hard Rock Casino® Cincinnati, as well as Hard Rock Hotels & Casinos in TampaHollywood (Fla.), Lake Tahoe, SacramentoSioux CityBiloxi, Tulsa and Atlantic City.

Additional Hard Rock Hotels open around the globe include iconic European destinations such as DublinDavos and the new waterside hotel in Amsterdam. Asian properties are open in the Maldives, Desaru Coast, SingaporeShenzhenPenang, Pattaya and Goa, while the coastal resort in Dalian celebrated its grand opening on July 1. Additional Hard Rock Hotels including Ibiza, Tenerife and Bali are scheduled to welcome guests back by Aug. 1.

“Throughout Hard Rock’s nearly 50-year-history, the safety and security of our guests and team members has always been the hallmark of our service, and we continue to deliver on that promise with SAFE + SOUND, a best-in-class program focused on enhanced cleaning practices, social interaction guidelines and workplace protocols,” said Jon Lucas, Chief Operating Officer at Hard Rock International. “We’ve worked hand-in-hand with industry-leading experts to strike the right balance, ensuring each and every property exceeds cleanliness standards set by leading public health agencies, while still providing guests with unforgettable experiences.”

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The SAFE + SOUND program implements the highest level of safety, sanitization, and employee training. From the initial welcome at check-in down to each detail inside guest rooms and common areas throughout the property, there is a heightened focus on cleanliness. Additionally, Hard Rock team members have been trained by Ecolab cleaning experts on proper disinfection procedures. The plan will also incorporate elements of each properties’ local, government-mandated policies. While individual property protocols may vary based on local guidelines, SAFE + SOUND protocols include, but are not limited to:

  • Temperature checks for every team member, guest and vendor upon arrival
  • Social distancing markers placed six feet (two meters) apart where lines can form
  • Mandatory masks for all team members
  • Masks required for guests in designated areas, such as check-in, elevators and public areas such as casino floors
  • Seal of SAFE + SOUND on every guest room door upon arrival
  • Increased cleaning and disinfecting frequency for high-touch surfaces across public areas, meeting rooms, dining areas and public restrooms
  • Hand sanitizer in every public space area and all restrooms
  • Team member hand washing every 60 minutes
  • Plexiglass separators at front desks, check-in areas, table games, poker games and additional customer service areas
  • High level infection control procedures to collect laundry
  • Touchless, in-room dining service at guest room door
  • Sanitization of guest luggage before it enters the lobby
  • Self-service buffets have been suspended
  • At pools and beaches, groups of guests are spaced six feet (two meters) apart
  • Alternating slot machines are unavailable to help ensure social distancing on the casino floors
  • Signs posted throughout the property to encourage social distancing and help ensure adherence to SAFE + SOUND program guidelines
  • An overall reduction in guest capacity throughout casino complexes

Hard Rock Hotels & Casinos is internationally recognized as a leader in the hospitality industry – offering world-class entertainment, contemporary designs, incomparable service and one-of-a-kind brand amenities, catering to modern travelers who seek a reprieve from traditional, predictable properties. Driven by integrity, philanthropy and unparalleled guest experiences, the brand adorns 33 distinctive hotels and 12 casinos in the world’s most enviable destinations. Hard Rock Hotels will continue to provide amazing live music, dining options that make guests’ taste buds sing, head-to-toe wellness services and many more amenities, all while practicing social distance guidelines and adhering to SAFE+ SOUND protocols.

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Canada

Soft2Bet granted Ontario Certification of Registration and readies for imminent launch

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Ontario Certificate is hugely promising as Soft2Bet continues its regulatory expansion

Soft2Bet, a leading provider of online betting and gaming solutions to regulated operators worldwide, is delighted to announce that it has been granted a Certificate of Registration in Ontario, Canada’s largest province, moving it one step closer to being able to launch its Tooniebet.com iGaming brand.

Obtaining its Certificate of Registration (Nbr: OPIG1280338) from the Alcohol and Gaming Commission of Ontario (AGCO) will enable Soft2Bet to continue its expansion into the world’s largest regulated jurisdictions.

Ontario has been a major success story for regulated online sports betting and casino in North America in the past two years. The province launched its regulations in April 2022 and latest figures for the fourth quarter of 2023 showed that operators recorded a 21% rise in wagers to CA$17.2bn and a 22% increase in gross gaming revenues to CA$658m, the highest ever revenue total in Ontario’s wagering history. Online casino was the main driver of this growth and generated CA$13.7bn of the total stakes and CA$471m in GGR.

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Elisabeth Isaksson, Head of Regulatory Compliance at Soft2Bet, commented: “Being registered with the AGCO in Ontario is testament to the work our compliance and regulatory teams are doing daily to enable our continued expansion in the world’s largest regulated markets. We’re immensely excited about taking our first steps in North America and look forward to licensing and launching in more jurisdictions in the region.”

Chief Business Development Officer Martin Collins added: “This Ontario certification is another significant and important step in our corporate expansion plans. It fits perfectly with our stated aim of growing our regulatory footprint and we very much look forward to continuing forward on this path.”

Soft2Bet is also actively working to obtain a licence in New Jersey and continue its expansion in the Americas. This activity comes after the group obtained B2C licences in Italy, Greece and Romania in 2023.

 

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Boxes

Hacksaw Gaming and DraftKings Score Again in Ontario

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2023 saw Hacksaw Gaming go live in West Virginia and New Jersey and now we have made our long-awaited entry in Ontario, Canada. Securing this trio has hit new heights and hopes for further successes throughout the rest of this year.

DraftKings Casino entered the iGaming market in Ontario in May of 2022 and partnered with Hacksaw Gaming in the back end of the same year. As Ontario’s regulated iGaming market only went live in April of 2022, the pair have given an outstanding performance with effective launch strategies and expansive footing in North America.

Apart from gaining an unprecedented reach across regulated markets, the mobile-friendly format of Hacksaw Gaming games can be visited on phone or tablet via the DraftKings Casino app. Boasting an impressive online casino’s selection of over 300 games, DraftKings now welcomes Hacksaw Gaming favourites such as Chaos Crew, Mines, Omnom and Boxes.

“The benchmarks we have set as a partnership are remarkable and we are ready to take on more challenges continuing into 2024,” the Chief Executive Officer for Hacksaw Gaming, Marcus Cordes, said.

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BetVictor

Exploring Canada’s video Game Market: Survey Insights

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Technology has become a great source of entertainment to many. Video games particularly have garnered interest from all demographics. In Canada, the gaming industry has experienced significant growth, fuelled by increased accessibility to gaming platforms and the growth of online gaming communities.

Statistics indicate that a large percentage of Canadians are engaged in gaming activities, whether it be playing console or PC games, mobile games, or online multiplayer games. The popularity of video games extends beyond leisure pastimes, with many Canadians participating in gaming competitions, attending gaming conventions, and consuming gaming-related content on platforms like Twitch and YouTube.

The number of video game users in Canada reflects how broad the sector is, from mobile games to digital video games, download games and live streaming. In 2024, the gaming sector will see millions of users in each of these categories. Statista projects 13.38 million users for digital video games and 7.35 million users for online games respectively. It estimates that revenue in the Canadian video game market is expected to reach US$3,925.00m in 2024, so it is no surprise to observe the increasing popularity of the sector.

Well-known online casino provider BetVictor has compiled some key points from major surveys detailing the video game market to give further insight into its makeup and potential. The gaming culture in Canada is growing, which means the type of games and genres will grow along with the sector. Statista recently conducted a survey of 1 576 respondents aged 18 – 64 who are avid video game players, with telling results. ​​In December 2023, a survey about preferred video game genres in Canada revealed the top four genres as being Action, Action – adventure, Adventure and casual games accounting for 31% of respondents’ preferences.

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David Winter, Marketing Manager at BetVictor notes that “We’ve seen a steady increase in the popularity of action-themed and adventure-themed slots and many providers are exploring how to expand further into this market.”

The popularity of Action games such as platform and fighting games can be attributed to various factors, such as: social interaction, accessibility and inclusivity, social appeal, and cultural influence. With such a diverse audience, all these factors are crucial to understand the appeal of Action games.

In the digital age, gaming has transcended mere entertainment to become a cornerstone of culture, and nowhere is this more evident than in Canada. From coast to coast, a diverse community of gamers is thriving, reflecting the country’s inclusive spirit and passion for technology. Whether it’s the casual gamer enjoying a quick session on their smartphone or the dedicated enthusiast meticulously building a custom gaming PC, Canada offers a welcome haven for all kinds of gamers.

Diving deeper into the Statista results, Strategy games accounted for 29%. This shows us that players have a strong interest in tactical and decision-making games. While role-playing (RPG) and sports games garnered 22% each, simulation and shooters trailed slightly behind at 21% and 20% respectively.

MMO (massively multiplayer online games), as well as MMORPGs (massively multiplayer online role-playing games) and MOBA (multi online battle arenas) came in at 13% and 8% respectively, representing a significant but niche following. With such a diverse array of preferences, the survey underscores the multifaceted nature of interests among Canadian gamers. It highlights the need for game developers to cater for a wide range of genres and gameplaying styles in the Canadian market.

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From action shooter games to role-playing adventures, the industry has something for every gaming enthusiast in the Canadian market. Overall, the popularity of video games in Canada reflects a growing cultural phenomenon, where gaming has become a mainstream form of entertainment and a significant aspect of modern-day leisure activities.

Statistics anticipate a compound annual growth rate (CAGR) of 7.10% for 2022-2027, resulting in a projected market volume of US$24.52bn by 2027. Canada’s online gaming market is experiencing a surge in popularity, with a surging number of Canadian players engaging in immersive virtual reality experiences.

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