Connect with us

Latest News

Playtech BGT Sports launches proprietary Virtual Sports for SSBTs

Published

on

Reading Time: 2 minutes

 

New virtual gaming products set to enhance in-shop betting experience

Playtech BGT Sports (PBS), the market-leading provider of omni-channel sports betting solutions, is set to launch its first proprietary Virtual Sports portfolio for self-service betting terminals (SSBTs).

Offering unique, simulation-based odds for virtual products enabling players to study form and results, combined with real life 3D action, PBS’s Virtual Sports portfolio will provide a revolutionary new in-shop betting experience.

Operators can provide non-stop betting opportunities, and bets can be placed conveniently and with ease via PBS’s market leading SSBTs.

The new SSBT virtual product is designed to replicate real-life sport and was made possible following a year-long process of advanced motion capture filming at studios in Leavesden, UK.

The result is an industry-first for next generation virtual sports content. The product boasts incredible life-like graphics, exciting gameplay and extensive betting opportunities across a wealth of sports, including football, horse racing, greyhounds, basketball and tennis.

Enabled by an easy plug and play media box with dual screen outputs to maximise the available content and betting opportunities on screen in-shop, PBS’s Virtual Sports product can be ready to go live in just four weeks.

Commenting on the launch, Richard Andrew, Director Virtual Sports at Playtech BGT Sports said: “Operators demand unique products and quick and easy betting opportunities for their customers, no matter what the sporting action or time of day. 

“PBS’s Virtual Sports product suite has been designed with this in mind, ensuring operators are always able to offer ultra-realistic betting to their customers, no matter when, via the quick and easy convenience of our proven SSBT software.”

PBS plans to roll out its Virtual Sports solution to all existing retail customers across a range of markets worldwide.

Operators can customise the product with their own branding, choice of leagues and betting schedules, as well as benefit from a low-cost set up and flexible integration into any platform and via any channel.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Continue Reading
Advertisement

GamingNewsRoom.com – The Pulse of the Global Gaming Industry

GamingNewsRoom.com cuts through the noise and delivers what the industry actually needs: fast, sharp, and relevant updates from across the gaming universe. Powered by HIPTHER, this platform brings clarity, insight, and a bit of edge to a world overflowing with press releases and recycled headlines.

Real News. Real Insights. Zero Fluff.

With a rapidly growing audience of industry professionals, operators, suppliers, regulators, and tech innovators, GamingNewsRoom.com serves up in-depth stories, analysis, and timely coverage that keeps the global gaming community in the loop. We follow the trends that matter:

  • iGaming & Land-Based Gaming
  • Sports Betting & Esports
  • Regulation, Compliance & Market Movements
  • Technology, AI, Web3 & Future-Ready Innovation

From rapid-fire news briefs to deeper investigative pieces, interviews, opinion columns, and event reporting, GamingNewsRoom.com brings a modern, dynamic perspective to every corner of the industry.

A Platform That Brings the Industry Together

GamingNewsRoom.com doesn’t stop at publishing. Through extensive coverage of HIPTHER’s conferences, virtual discussions, meetups, and global insights, we act as a bridge between leaders, innovators, regulators, and rising talent. It’s where the stories happen — and where the industry connects.

Why GamingNewsRoom.com?

Because the industry deserves a news hub that’s fresh, fast, and unfiltered. Backed by HIPTHER’s decade-long legacy of empowering communities through events, media, and knowledge, GamingNewsRoom.com is built to be your daily checkpoint for what’s shaping the future of gaming worldwide.

Get In Touch

Want to collaborate, submit news, or explore partnerships? We're here for it.

Sales & Partnerships: [email protected]
Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2025
GamingNewsRoom.com is proudly part of HIPTHER. Registered in Estonia under HIPTHER OÜ, Registration no.: 17339889, EU VAT ID: EE102909106.

A decade of innovation — and yes, we’re just getting started. The future isn’t waiting, and neither are we.

Please turn AdBlock off