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Newly formed iGaming business, CogniGaming, has launched its first iGaming product, a landing page content management tool.

CogniGaming, is a new business in the iGaming industry that’s been created by Allan Turner and Isaac Wilder, has a mission to fill gaps and overcome common problems in the iGaming industry. They are looking to achieve this by creating new and innovative products that help improve key efficiencies for operators, publishers, and software developers across the industry.

The first of these products has been launched this week and is called CogniLander. This is a landing page tool that enables iGaming operator marketing teams to build, manage and optimise landing pages globally from a central content management system. This helps improve conversion of marketing traffic for brands, improve team time efficiencies, and reduce the reliance on tech teams to build pages.

There are a number of different landing page templates available on CogniLander that are suitable for all types of traffic. Each of these are super quick (as load time plays a key part in conversion), responsive on all devices, they incorporate key content areas to ensure compliance with regulator codes of practice, and can display content in many languages/currencies on a single landing page to cater for global traffic.

Allan Turner stated “I’m very excited to announce the launch of our first product – CogniLander. We believe it really helps small to medium iGaming operators to manage their landing pages as efficiently as possible. The product has been tested with a number of operators prior to industry launch and uplifts in conversion metrics have looked really good, in most cases seeing a minimum of 20% increase in their overall conversion figures. This has helped to increase the ROI on their marketing spend dramatically”