Press Releases
GVC Sets out plan to safely welcome customers back to betting shops
GVC Holdings PLC, the global sports-betting and gaming group, has today set out the comprehensive plan it is implementing to safely re-open its Ladbrokes and Coral betting shops. From 15 June, all 2,445 shops in England will open their doors, followed by the remainder of the Group’s c.3,000 shop estate, as the devolved administrations in the UK ease their own lockdowns.
The guiding principle behind the plan is to ensure the health and wellbeing of all colleagues and customers. The plan details the social distancing and safety procedures put in place alongside the provision of new protective equipment installed in store and provided to the shop personnel. The new measures have been designed to meet or exceed guidelines laid down by the UK government and World Health Organisation.
The key elements are summarised below, with each element supported by detailed guidance and the provision of additional equipment and training where required:
- Pre shop-opening checks
- Property maintenance checks.
- Facilities, screens, bet stations, gaming machines and till systems cleaned.
- Review of security hardware in shops.
- Tools to support social distancing
- Installation of additional equipment including ‘sneeze screens’, protective barriers between gaming machines and bet stations to act as a physical barrier between colleagues and customers to ensure social distancing.
- Installation of customer signage and floor markings to provide direction on social distancing whilst in shop.
- Compulsory social distancing training module for all colleagues.
- Health and safety provisions
- Supply of stylus pens for customers using bet stations and gaming machines, to avoid customers physically touching screens.
- Provision of additional hand sanitiser stations, hand wash and cleaning products to promote and maintain good hygiene standards.
- Provision of colleague comfort measures such as face masks, protective shields and disposable gloves.
- Introduction of enhanced colleague cleaning routines in both the customer and colleague areas.
- Shop operation guidance
- Clear guidance on maximum customer occupancy levels, based on size and layout of each shop, to support social distancing.
- Guidance on customer entry/exit management procedures.
- Guidance on bet placement and payment processes, with use of contactless payment encouraged.
- Colleague wellbeing
- Installation of dividing partitions between till positions to act as a physical barrier between colleagues and ensure social distancing.
- Restrictions on transfer of personnel between multiple shops to reduce exposure.
- Provision of a third-party app “Unmind” to promote mental wellbeing.
- Supply of video and printed training materials.
- Employee Assistance Programme made available to all colleagues and their families.
- Open and honest communication channels with all colleagues.
- Safer gambling
- Increased monitoring of customer behaviour and wellbeing, to identify potentially vulnerable customers and ensure they are playing within their financial means.
- Guidance on interactions with vulnerable customers whilst social distancing
- Review of self-exclusion lists.
Commenting on the plan GVC CEO Kenny Alexander said:
“We are very pleased to be re-opening our shops in England as the UK begins the first steps in returning to some form of normality. Ever since the lockdown was introduced, we have been working tirelessly on a plan which will deliver the safest possible environment for both our customers and our people. I am confident we have achieved that and look forward to welcoming our customers back in the near future.”
Michael Dugher, Chief Executive of the Betting and Gaming Council, said:
“I’m delighted that GVC, home of some of the world class brands in betting, will be able to re-open their English betting shops safely from 15 June. GVC make a significant contribution to the economy, supporting good jobs in communities across the country, and it’s great to see at first hand their commitment to ensuring that their reopened shops will provide a safe and enjoyable environment for staff and customers alike”.
Compliance Updates
BOS urges the Ministry of Finance to take initiative to amend the Gambling Act

BOS – the Swedish Trade Association for Online Gambling – has today written to the Swedish Ministry of Finance with a request to amend the Gambling Act.
It is currently perfectly legal for unlicensed gambling companies and their subcontractors to accept Swedish gambling consumers as long as the companies avoid using the Swedish language and Swedish currency. This loophole has led to a massive influx of unlicensed gambling offers into the Swedish gambling market.
The reason this has happened is because the Government changed the application of the Gambling Act compared to how the proposal was originally presented by the Gambling License Investigation, the investigation that then formed the basis for the new Gambling Act and the Swedish reregulation in 2019. The Gambling License Investigation wanted to criminalize companies in general that lack a Swedish gambling license that still accept Swedish gambling consumers.
BOS is writing to the Ministry of Finance today with a request that the Government take the initiative to amend the Gambling Act in favor of the Gambling License Investigation’s original proposal.
“Unlicensed gambling should be eliminated in Sweden. It is completely inadequate that around a quarter of all gambling is unlicensed, not least given the total absence of consumer protection on the black gambling market. If we are to succeed in eliminating this part of the gambling market, the Gambling Act must be amended and all unlicensed gambling must be criminalized,” says Gustaf Hoffstedt, Secretary General of BOS.
The post BOS urges the Ministry of Finance to take initiative to amend the Gambling Act appeared first on European Gaming Industry News.
Press Releases
7777 gaming expands its reach in Romania with Maxbet

7777 gaming, a leading provider of online casino games, is thrilled to announce its partnership with MaxBet, a prominent operator in the Romanian gambling market. Thus, 7777 gaming continues to strengthen its presence in Romania and expands its portfolio of certified games in the region.
With a diverse portfolio of 100 certified games for the Romanian market, 7777 gaming offers a wide range of options tailored to different player preferences. Designed to engage and entertain, 7777 gaming content delivers a dynamic and immersive experience for all types of players.
Larisa Karaboycheva, Partnership Manager at 7777 gaming, commented on the latest partnership: “We are excited to collaborate with MaxBet and introduce our innovative gaming content to their platform. With our wide range of games, we are confident that we will offer MaxBet’s players an exceptional gaming experience like no other.”
Manuel Bauer, CEO at Maxbet.ro said: “MaxBet eagerly anticipates a prosperous partnership with 7777 gaming and remains steadfast in its commitment to delivering premium gaming content to players in Romania. We are thrilled to introduce 7777 gaming’s exciting content to our players and anticipate favorable outcomes from our collaborative efforts in the market.”
MaxBet, a market leader in the Romanian gambling industry for the past 8 years, is known for its strong, safe, and stable operation. MaxBet is committed to providing a premium gaming experience to Romanian players.
Last year, 7777 gaming has expanded its presence in Romania by offering its entire portfolio to players through some of the country’s largest operations. The company has garnered significant attention for its casino games and innovative iGaming concepts, generating considerable interest among players.
The post 7777 gaming expands its reach in Romania with Maxbet appeared first on European Gaming Industry News.
Africa
Gamanza Games goes wild in South Africa with 10bet launch

Gamanza Games has successfully launched in South Africa’s booming iGaming market, enjoying an impressive debut with 10bet, in partnership with leading local aggregator, Intelligent Gaming. A number of Gamanza Games’s top performing arcade casino games were very well received by players, including the innovative aviation crash game, “Air Racer”, and the Swiss game studio’s fast-paced Plinko game, “Plinkoinko”.
The collaboration with Intelligent Gaming marks Gamanza Games’s fifth regulated market entry and a first step towards wider expansion across the African region. Expectations are high for continued growth in the popularity of arcade casino games in Africa, and Gamanza Games aims to be a driving force of further innovation in the space.
Robert Civill, Chief Commercial Officer of Gamanza said of Gamanza Games’s latest market launch: “We are delighted to activate our partnership with Intelligent Gaming and go-live in what I believe to be one of the industry’s most exciting markets right now. We are really proud to launch with a forward-thinking brand like 10bet as well. We share a vision for evolving the online casino experience, through gamification mechanics, and a wide variety of game choice. Our first game releases have landed really well with local players, so the future is bright for us in South Africa!”
Michelle Henriques Colborne, Marketing VP at 10bet South Africa added, “Our commitment to delivering top-notch entertainment to our 10bet bettors in South Africa continues to grow stronger. We are excited to partner with Gamanza in bringing world class entertainment and look forward to what this partnership will bring for our players.”
The post Gamanza Games goes wild in South Africa with 10bet launch appeared first on European Gaming Industry News.
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