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SportCaller goes Flat out with Tote Ten to Follow

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Leading free-to-play specialist extends Tote Ten to Follow partnership with a revitalised game for the Flat racing season

SportCaller, the free-to-play (FTP) sports-game specialist, has progressed its ongoing partnership with the UK Tote Group through the launch of its £100,000+ Tote Ten to Follow for the current Flat season. As British horse racing leads the return of elite sport from a COVID-19-enforced break, this popular game incorporates a host of innovative features aimed at expanding racing’s reach to new audiences.

Having devised the original free-to-play jackpot model with Channel 4 Racing in 2014, SportCaller returned to those racing roots by bringing the timeless Tote Ten to Follow into the digital age over the latest Jumps campaign. The game now renews for the Flat season and SportCaller has updated and enhanced the player experience with a suite of new features that drive reliable engagement via repeat visits throughout the course of the competition.

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Tote Ten to Follow asks participants to assemble stables of 10 horses whose collective performance will be aggregated in points from 16th June (the opening day of Royal Ascot) to 17th October (Champions Day). Applying feedback from the Jumps season, players now benefit from advanced dual-mode functionality whereby they can choose from either Simple Mode (a straightforward selection of 10 horses) or Pro Mode which seamlessly facilitates a myriad range of permed stables.

Improved gameplay centres around some of the more popular elements of fantasy football (from design-your-own silks to private leagues) which harness both the creative fun and the competitive instincts of casual racing fans and committed bettors alike. These innovations cultivate digital dwell-time and encourage return visits, as players assess their positions and chase a series of mouthwatering paydays throughout a condensed Flat season.

SportCaller’s market-leading FTP platform also showcases a variety of intuitive tools that allow players to monitor where and when each of their selections is entered, alongside a definitive history of race results cataloguing any points accrued for every horse. Helpful filters (e.g. trainer or horse searches), running off industry-leading Racing Post content, also secure quick-fire selection criteria from a deep database.

Minimum prize money of £100,000 is guaranteed for the competition – and, once again, there will be 0% takeout from the prize pool. As a result, unimpaired distribution will follow between four monthly winners (£10,000), with 70% of the remaining pool going to the winner of the overall game, and the other 30% being distributed in tiered fashion between those players placed second to 100th.

Rob Painter, Chief Marketing Officer for the Tote, said: “It’s great to be working with SportCaller again to bring Tote Ten to Follow back for what is set to be a very exciting Flat season. This launch marks another important step in our plans to redevelop the Tote for a contemporary racing audience that demands multi-platform engagement, particularly on mobile where mainstream smartphone-adoption is manifest.

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“The historic popularity of Tote Ten to Follow continues undimmed and the SportCaller platform lets us devise and implement new technology that sets the pace in a modern digital age, connecting with all demographics across racing’s loyal fan-base.”

Cillian Barry, SportCaller MD, added: “It’s always a thrill to get back to our formative racing days which have seen us originate racing games like Pick 6 and ITV7. Of course, classics like Tote Ten to Follow never lose their core appeal. Yet, it’s important to innovate and adapt, so your product can stand out and thrive in an increasingly competitive arena.

“It’s great to see the positive reception, as our proprietary platform ramps up engagement across all operator platforms, elevating the player experience on a sport whose powers of retention and customer loyalty are second to none.”

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Plaza Hotel & Casino launches Stay for a Cause to benefit St. Jude’s Ranch for Children

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Located in the heart of downtown Las Vegas, the Plaza Hotel & Casino has partnered with the Southern Nevada charity, St. Jude’s Ranch for Children, to launch Stay for a Cause.

Any guest who books a room at the Plaza Hotel & Casino for check-in prior to Dec. 31, 2025, via the Stay for a Cause hotel package will have 20 percent of the room rate automatically donated to St. Jude’s Ranch for Children. Established in 1966, the nonprofit organization helps provide healing and hope to abused and at-risk children in Southern Nevada.

“The Plaza has previously held toy drives to benefit St. Jude’s Ranch for Children, and we wanted to expand our partnership this year,” said Gary Vickery, vice president of operations at the Plaza Hotel & Casino. “With Stay for a Cause, guests can enjoy a great vacation at the Plaza and make a difference in our community at the same time.”

“We are grateful to the Plaza for their generous support through this innovative program,” said St. Jude’s Ranch for Children CEO Dr. Christina Vela. “By choosing to stay at the Plaza, guests are not just enjoying the wonderful accommodations, but also contributing to providing healing and hope to abused, neglected, exploited, and/or homeless children. We extend our heartfelt thanks to the Plaza and all the guests who choose to make their stay count for a greater cause.”

The post Plaza Hotel & Casino launches Stay for a Cause to benefit St. Jude’s Ranch for Children appeared first on Gaming and Gambling Industry in the Americas.

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Roll in style with new game Marble Racing at Sportsbet.io

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Sportsbet.io, the world’s favourite crypto sports betting site, has added a new, first-of-its-kind game, Marble Racing, and is offering lucky players a free bet to get the ball rolling.

Marble Racing builds imaginative marble race tracks and streams races live from its studio. The races are similar to those seen on YouTube, but with an important twist: players can now bet on the winning marble in real time.

It’s a brand new form of high speed entertainment, with races typically lasting between 20 and 60 seconds. Players can pick the winner from eight different marbles, and watch the action unfold from multiple angles.

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To celebrate the launch, Sportsbet.io will drop rewards to lucky users, with the chance to receive up to 10 USDT to bet on Marble Racing.

Alex Haig, Director at Sportsbet.io, said: “Marble Racing brings an entirely new dimension to fun, fast and fair betting, and that’s why we’re so thrilled that Sportsbet.io is among the first to offer this innovative new game. We’re dropping a free bet to lucky accounts because we can’t wait to see players roll into the action.”

Marbles plans to add 20 new races during 2025, giving Sportsbet.io players even more thrilling betting opportunities.

Sportsbet.io has established itself as the place to play, with an unparalleled selection of betting markets and games to choose from.

In December 2023, one lucky sportsbet.io player won a world record slots jackpot, turning a $50 spin into a $42 million prize.

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The post Roll in style with new game Marble Racing at Sportsbet.io appeared first on European Gaming Industry News.

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S8UL rebrands as S∞UL on Valentine’s Day to celebrate the infinite love of gaming

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This Valentine’s Day, India’s leading esports and gaming organization, S8UL, is embracing the spirit of love with a special rebranding. In celebration of the special day, S8UL has transformed itself into S∞UL, a name that symbolizes S(oul), 8 (Infinity) and UL (You & Love), representing infinite love for gaming, community, and its fans.

Beyond competition, gaming is rooted in passion, friendship, and building strong community bonds. It has a unique ability to transcend geographical as well as cultural boundaries to strengthen connections and create lasting memories.

A report by the Entertainment Software Association (ESA), which included a survey of 13,000 players across 12 countries, found that 42% of gamers met a good friend, spouse, or significant other through video games.

With its infinity-inspired makeover, S8UL aims to cherish the deep connection between its creators, players, and supporters who make up the heart of the gaming ecosystem.

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To make the occasion even more special, S8UL is launching the #S8ULMates campaign, inviting fans to share their most cherished moments with the organization. Whether it’s a selfie with an S8UL creator, an unforgettable event experience, or a memory that defines their journey with the gaming powerhouse, fans can participate by posting about their favourite S8UL moment and expressing what the organization means to them. The best entries not only have a chance to be featured on S8UL’s official social media channels but also to win exclusive S8UL merchandise or a video call with their favorite S8UL creator.

How to participate in the #S8ULMates campaign:

  1. Post a photo
  2. Write a sentence about what S8UL means to you
  3. Tag @S8ULEsports and use the hashtag #S8ULMates to enter

S8UL’s prominent creators, including Naman Mathur (Mortal), Kaashvi Hiranandani (KaashPlays), Raj Varma (Snax), Payal Dhare (PayalGaming), Gulrez Khan (JokerKiHaveli), Aman Jain (Soul Aman) and others, will also be actively engaging with fans as part of the campaign.

Recently, S8UL’s prominent creator Kaashvi Hiranandani (KaashPlays) unveiled her new IP, ‘Kaash We Match’, a blind dating show that blends romance, gaming, and humor. The 12-episode series, which began in December 2024, offers a fresh take on dating shows by featuring cooperative gaming challenges like It Takes Two and Chained Together, designed to test contestants’ chemistry.

As S8UL and its creators continue to push the boundaries of content creation and esports in India, this rebranding is a tribute to the fans who make it all possible because, in gaming and in life, some bonds last forever.

The post S8UL rebrands as S∞UL on Valentine’s Day to celebrate the infinite love of gaming appeared first on European Gaming Industry News.

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