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Canada

TVBET entered in cooperation agreement with Betby to promote modern live-games

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The leading provider of live games TVBET has signed an agreement with sports betting supplier Betby to integrate its games to the platform’s offering. TVBET’s products will join Betby’s existing catalogue and are available to all of the supplier’s clients via single API integration. Current clients of the latter already have access to all of 11 live games.

The innovative all-in-one product from the B2B provider is designed in the form of fast-paced live games, streamed from a remote studio worldwide. With gameplay lasting on average three minutes, its products are uniquely designed in an era where quick outcomes and mobile play are highly important to any offering.

Betby is a gaming supplier, that has developed a modern software which covers the full spectrum of sportsbook operations. Its solution brings unrivaled value to operators looking for complete online sports betting package.

The supplier has made a statement in recent months with the swift expansion of its portfolio, with TVBET’s live games the latest addition as Betby looks to expand into varying player demographics, which was kickstarted by the integration of a virtual sports offering at the end of 2019.

Petr Korpusenko, CEO at TVBET, said: “We are thrilled to be partnering with Betby, whose platform continues to stand out as one of the most dynamic in the industry. By offering our products alongside its core platform offering, we look forward to giving Betby clients an alternative avenue for growth”.

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Leonid Pertsovskiy, CEO at Betby, said: “We are delighted to have signed this agreement with TVBET, which will significantly expand our product offering to our customers. Diversifying our portfolio with engaging content is something we are eager to do, and TVBET has a great fan base for their innovative titles”.

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Canada

Ezugi live casino launches in Ontario as first step in major North America expansion

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Ezugi, part of Evolution Group, announced the launch of its live casino offering in the Ontario online gaming market. Following the company’s initial US debut in New Jersey eight years ago, the move marks the first step in a major North American expansion plan.

Ezugi made its Ontario debut on June 17, marking the introduction of its live casino offerings to several key clients such as TheScore and Bet99. These operators have successfully launched Ezugi-powered live casino experiences for players in the province, with additional partnerships planned to roll out in the upcoming months.

The Ezugi games for Ontario will stream from Ezugi studios in Europe and include proven, highly popular titles that will greatly extend choice and entertainment for players in Canada’s most populous province.

The Ezugi portfolio includes not only well-known casino table games such as classic Roulette, Blackjack and Baccarat from our brand-new state-of-the-art studio, but also live game shows and a wide choice of regional favourites.

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Games from the latter two categories that will be available to players in Ontario include: Ultimate Roulette, a circus-themed live game show with unique multipliers; Andar Bahar and Ultimate Andar Bahar, the highly popular Asian-themed card games; and Lucky 7, an engaging card game in which players predict whether the next card dealt will be above 7 (7 Up), below 7 (7 Down) or 7. Other games launching from the Ezugi portfolio include, 32 Cards, Cricket War, EZ Dealer Roulette, Auto Football & Cricket Roulette, and more.

Pang Wee Goh, Chief Commercial Officer at Ezugi said: “After an exciting few years of consolidating our market position and extending our games portfolio, this is a very significant step for Ezugi and its growth. Ontario has long been on our radar, representing the ideal progression in Ezugi’s ongoing expansion throughout North America. I am confident that operators in Ontario will benefit from our large and innovative games portfolio, which truly offers something different for players.”

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AGCO

The Mill Adventure Secures Gaming-related Supplier License in Ontario

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The Mill Adventure has announced that it has secured a gaming-related supplier license from the Alcohol and Gaming Commission of Ontario (AGCO).

The Mill Adventure can now provide its full-service player account management (PAM) platform to licensed operators in Ontario. This achievement demonstrates the provider’s proactive approach to capturing opportunities in fast-evolving, regulated markets.

As one of North America’s most dynamic iGaming markets, Ontario offers substantial growth potential for innovative companies, providing unique avenues for exploring cutting-edge technologies, diverse player engagement strategies, and partnerships with leading operators.

“The dedication and ingenuity of our team, coupled with our stringent compliance standards, have propelled us to this significant milestone. We are eager to introduce our platform to local operators and revolutionize gaming experiences in this thriving region,” Bjørnar Heggernes, Commercial Director at The Mill Adventure, said.

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The Mill Adventure platform, acclaimed for its operational efficiency and unique player engagement capabilities, merges sophisticated technology with inventive functionality — from SmartLobbies, its AI-powered casino management solution to Betpool, a feature designed to reimagine casino and sportsbook as social hubs. The platform features state-of-the-art tools, including a fully automated casino management system, in-house promotional tools, in-depth analytics, and robust security features for fraud and risk management, automated withdrawals, and Responsible Gaming — all designed to ensure relevance and excellence in a competitive market while being fully compliant.

Honored with the “Platform Innovation of the Year” title at SBC’s recent CasinoBeats Awards, the company continues to lead the way in ensuring seamless and secure gaming experiences and is poised to meet the high standards and expectations of Ontario’s operators and players.

In addition to Ontario, The Mill Adventure holds licenses in Germany, Sweden, Romania, and Malta, as well as platform certifications in the Netherlands, Portugal, and Georgia — regulatory recognitions that underscore the company’s reputation for exceptional compliance proficiency in the global iGaming industry.

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Andrew Cochrane Chief Business Officer at GiG

GiG signs iGaming platform agreement to expand Ontario market footprint

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Gaming Innovation Group (GiG) has announced the signing of a Head of Terms with Ventures Lab, for the provision of its award winning iGaming platform, and AI tools DataX and LogicX, marking the fourth partner for GiG in the Canadian province and supporting GiG’s global strategy for regulated market growth.

The agreement with Ventures Lab in Ontario will fully utilise the capability of the platform and the ability to support speed to market. GiG’s experience in Ontario and in global regulated markets, and as exclusive regulated markets provider for the brand, the deal includes scope to leverage the possibility to expand into a multi-jurisdictional partnership in the future.

GiG has focused its suite of pioneering solutions on driving exponential growth in revenue for operators with its highly scalable iGaming platform, offering localised third party content and leading suppliers for the Ontarian market. GiGs peerless gamification layer creates an optimised and immersive casino experience tailored to regional preferences, powering increases in both client retention and player engagement.

As part of the deal, Ventures Lab will benefit from the full power of dynamic AI tools DataX and LogicX. With a growing emphasis on cutting-edge artificial intelligence and automation, the incorporation of the advanced machine learning models into it’s toolkit, with enhancing decision-making processes and rule building will help deliver significant increases in player acquisition and customer retention.

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With the reporting year starting April 1st, iGaming in Ontario has published that the 2023-24 year ended with online gaming revenue topping at €3.8 billion, an 88% increase over the previous year, representing the opportunity for significant growth throughout the province.

Andrew Cochrane, Chief Business Officer at GiG, commented, “GiG is continuing to attract experienced partners who trust in our ability as the technology partner to drive efficiency and profitability in their operations. This agreement further underpins our powerful strategy to capitalise on the overwhelming potential within our market leading solutions, forming strong new partnerships in core regulated markets, with the intention of reaching and exceeding our ambitious growth targets for the business.”

Carlos Strazzer, Chief Executive Officer at Ventures Lab added: “This collaboration will enable us to drive substantial growth and expansion leveraging GiGs vast experience in regulated markets and their leading technology. We’re very much looking forward to delivering an unparalleled betting experience for the Ontarian market and seizing the opportunities this region holds.”

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