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National Gambling Education and Support Programme Launched for the UK

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GamCare and YGAM will be working together to provide a new national gambling education and support programme for young people aged 11-19 across the UK.

The initiative will equip a generation of young people to better understand the risks associated with gambling and engage with gambling products and environments in an informed way.

The programme is part of a package of BGC Safer Gambling Commitments announced in November 2019. It will involve direct provision of education to 120,000 young people, in addition to the training of over 100,000 professionals who deliver education to young people – including teachers, youth workers, community mental health practitioners, police and community sports trusts.

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GamCare and YGAM have set out the following shared aspirations for gambling education in the UK:

All 11-19-year-olds in England, Wales and Northern Ireland receive at least one session of gambling awareness education during their secondary/further education (provision in Scotland is delivered through Fast Forward)

All teachers, youth workers and other professionals working with young people should have access to information about the risks of gambling, how to identify gambling related harm in young people and where help can be sought.

All parents and families should have access to information about young people’s gambling, how to keep young people safe, and where they can be referred for help and support.

All young people (aged 18 and under) who are ‘at risk’ of or have developed a problem with gambling, or are affected by the gambling of someone close to them (e.g. a parent), should have access to age-appropriate treatment

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The evidence-led, evaluated, and accredited education programmes extend beyond the individuals they reach directly by equipping people with the skills and confidence to talk to others about gambling harms and identify harmful behaviour in those close to them.

 

Anna Hemmings, CEO of GamCare, says:

“GamCare have been working with young people and youth facing professionals to deliver gambling education for many years. What we see in the classroom tends to be polarised views on gambling, and a lack of clear understanding about its potential risks. We are delighted to be working with YGAM and extending this much needed programme. We believe that gambling education should have parity with education around other risky behaviours and the extension of this programme will help us take a significant step towards achieving that aim.”

 

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Lee Willows, founder and CEO of YGAM, says:

“Building upon our five-year track record of training professionals who have influence over young people’s learning, we are delighted to be working with GamCare, the Betting & Gaming Council and their members and our various external evaluation partners to scale our geographical reach to deliver this ambitious programme. Raising awareness and harm-prevention education is an important component to reduce gambling-related harms. By training professionals who have influence over young people’s learning, we will equip these professionals with the skills, knowledge and confidence to not only deliver the programme but also highlight the age-appropriate support available from GamCare.”

The education programme will be supported by a range of high-quality materials developed in accordance with PSHE Association, City and Guilds and Pearson quality standards.

To ensure the programme is delivered throughout the COVID-19 lockdown, resources will be further enriched by quality video and digital content reflective of the spaces in which young people consume information.

Those identified as being impacted by gambling-related harm through the programme will be able to receive seamless access to help and support from the GamCare team and via our youth facing website: www.BigDeal.org.uk

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The Betting and Gaming Council is providing funds for the programme to the Charities Aid Foundation, which will disperse the funds to GamCare and YGAM in accordance with the grant. The programme will be overseen by an independent evaluator who will report regularly on progress against key target objectives.

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partnerships

Atlaslive Partners with Kiron to Enhance Virtual Sports Betting Options Together

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Offering multiple solutions for operators, Atlaslive, a leading B2B software provider in the iGaming industry, continuously surprises its clients with new enhancements and opportunities for their business. Atlaslive is excited to announce its partnership with Kiron, a top virtual sports provider.

Focusing on satisfying the end-user’s needs is the driving force to improve more and more and search for new opportunities and ways to enhance user experiences. After all, the world doesn’t stand still; people live alongside new technologies, and Atlaslive moves alongside them, invisible to the human eye, yet with dynamic and live tech facilities to deliver new opportunities and experiences in the iGaming world for operators and players.

Lidiia Vaculenko, COO of Atlaslive, shared her thoughts on this partnership, ‘We are delighted to partner with Kiron and integrate their robust solutions. You can see how virtual sports are rapidly gaining popularity in online betting. And it’s no surprise, as users understand the advantages: the results of the games are always fair and quick, thanks to the use of random number generation, and there’s 100% availability — you can place a bet from a browser or an app at any time. Typically, the duration of a virtual game is much shorter than a real one, so in just a few minutes, you can experience a lot of excitement and find out if your bet has paid off.

Kiron Interactive will help us expand betting options and provide more entertainment for users. The Atlaslive Platform has enhanced diversity in our gaming portfolio, which will bring our clients more bets in the virtual sports category and increase the player base.”

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Kiron Interactive is a leading global technology and software company, specializing in creating and providing top-tier virtual sports and numbers games. Kiron’s virtual sports offerings are designed as alternatives or complements to traditional sports betting, featuring a diverse schedule of events that allows for continuous in-play betting opportunities every two minutes.

Steven Spartinos, Kiron co-CEO, said: Kiron prides itself on creating cutting-edge virtual sports and numbers games that deliver memorable gaming experiences for the player, in turn driving customer engagement and retention for our partners. Atlaslive is a leading platform supplying some of the industry’s biggest operators, so we are excited to be enhancing its product offering with our state-of-the-art games.

“Virtual sports is a rapidly growing segment of the market, in which we have over 20 years of experience. We have carefully cultivated a portfolio of games that will no doubt resonate with players utilising Atlaslive’s partnered operators. The collaboration will expose more players to Kiron’s immersive games, while also ensuring customers have a fully optimised offering.

To find out more about Atlaslive’s iGaming Platform and available solutions, get in touch via: https://atlaslive.tech/contacts

The post Atlaslive Partners with Kiron to Enhance Virtual Sports Betting Options Together appeared first on European Gaming Industry News.

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Industry Awards

Rootz is on an unstoppable path, earning the title of Best Online Casino Operator of the Year

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Rootz continues on an unstoppable trajectory, securing the title of Best Online Casino Operator of the Year in the coveted Malta iGaming Excellence Awards (MiGEA) 2024. The awards ceremony, which took place at The Hilton, St Julian’s, Malta, saw Rootz joining industry leaders on the podium once again, underpinning the company’s mission to become one of the world’s leading provider of entertainment experiences.

Rootz was nominated in four categories, including Best Workplace of the Year, Best Employer Brand of the Year, Best Online Casino Operator of the Year, and Best Gaming Company of the Year, demonstrating its versatility as an online gaming all-rounder and a great place to work.

Hitting all the right notes

Earlier in 2024, Rootz not only celebrated five years of offering world-class products and services but also picked up the accolade of Mobile Operator of the Year at the International Gaming Awards in February. The relatively young company has proven itself capable of standing shoulder-to-shoulder with the industry’s biggest and oldest brands.

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Rootz is better known as the parent company to online casino brands Wildz, Wheelz, Spinz, Caxino and Chipz, offering seamless entertainment via proprietorial software as well as striking brand differentiation, including the Wildz Granny and the notable presence of Wheelz ambassador The Hoff. Spinz continues to break new ground in the world of online streaming while Caxino and Chipz offer popular experiences in their respective markets.

The company has stated that its goal is to “deliver a ground-breaking experience that exceeds expectations, inspiring new standards as creators of the go-to digital playground, where simplicity meets adrenaline”.

Making an impact

Rootz team members represented the company at the event, which showcases organisations and individuals that continue to drive iGaming as one of the country’s leading business sectors. In recent years, Malta has maintained a premier position globally in the industry, owing largely to the Malta Gaming Authority’s reputation as a best-practice regulatory authority.

Despite Malta’s size geographically, the country is a dominant player in regional and international gambling, with many major companies maintaining either headquarters or large regional offices on the island. The MiGEA awards, recognising excellence in this competitive environment, typically honour companies that are challenging competitors on the world stage.

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Rootz CEO Sam Brown says of this latest accolade: “We’re delighted to have won the title of Best Online Casino Operator; it’s a reminder that our peers recognise us as capable of making an impact in Malta and the global markets. As a company, we feel that we’re laying the foundation for long-term success, and we rely on our exceptional teams to bring those goals to life”.

The company has previously stated that it has its sights set on ambitious targets for the remainder of the year; the achievement of two impressive awards showcases its commitment to securing its leadership position.

The post Rootz is on an unstoppable path, earning the title of Best Online Casino Operator of the Year appeared first on European Gaming Industry News.

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Gambling in the USA

MGM Resorts International Announces Agreement to Acquire Tipico’s U.S. Sportsbook

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MGM Resorts International (NYSE: MGM) (“MGM Resorts” or the “Company”) today announced that its subsidiary, LeoVegas Group (“LeoVegas”), has entered into an agreement to acquire the product and technology platform constituting the U.S sportsbook and online casino from Tipico Group Ltd (“Tipico”).

This acquisition is the second major investment by LeoVegas, following the acquisition of game developer Push Gaming in 2023. The acquisition will allow LeoVegas to operate a purpose-built proprietary sportsbook across all international markets and brands, with the exception of those exclusive to the BetMGM JV, with a focus on a clean, fast consumer experience with top-class product, pricing and functionality.

Tipico will wind down its U.S. operations prior to the closing of the acquisition. As part of the transaction, LeoVegas will acquire certain of Tipico’s U.S. facing management, technology and trading teams across the U.S., Colombia and Europe.

“The acquisition of Tipico’s award winning U.S. platform marks a significant milestone in the strategic development of MGM Resorts’ global digital gaming business, allowing us to operate a proprietary sports betting platform,” said Gary Fritz, President, MGM Resorts International Interactive, “This acquisition gives us control of our entire technology ecosystem, and we are delighted to bring Tipico’s U.S. team, with their track record of developing high quality product and pricing capabilities, into our business.”

LeoVegas CEO Gustaf Hagman added: “By controlling our own sportsbook technology, we ensure that we will deliver the world’s greatest iGaming experience to customers across all our markets and brands. Powering our strong brands with a competitive and innovative sports product will enable us to grow and strengthen our sportsbook offering in both new and existing markets. I look forward to welcoming the talented teams from Tipico’s U.S. business into the LeoVegas Group very soon.”

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The transaction is subject to customary closing conditions and is expected to be completed in the third quarter of 2024.

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