Gamblorium, a trusted online casino affiliate platform, announces its new and improved casino rating system. This updated system is designed to give players even more accurate and transparent rankings for online casinos. Since 2020, Gamblorium has been known for providing honest and expert-tested casino reviews. With this updated rating system, Gamblorium continues to ensure players can easily find the best gambling sites.

The new rating system combines three key components: Gamblorium Score, Player Score and Market Score. These scores are based on a 100-point scale, providing players with a clear and reliable way to choose casinos that meet their preferences.

Main features of Gamblorium’s new rating system:

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• Gamblorium score: The Gamblorium Score evaluates casinos based on over 100 criteria, including payment methods, game options, security and user experience. Unlike other platforms, Gamblorium uses a relative and flexible approach, meaning casinos are ranked based on their strengths within their market. This score also incorporates Expert Scoring, ensuring that the most important factors are weighted appropriately.

• Player score: The Player Score is based on feedback from real users. Players can leave reviews only if they have registered or played at the casino, ensuring honest and up-to-date feedback. This makes the reviews highly reliable and reflective of the actual player experience.

• Market score: The Market Score helps balance the overall rating by considering the views of other trusted gambling platforms. This adds another layer of objectivity and ensures that Gamblorium’s reviews remain fair and unbiased.

SOFTSWISS, a global tech company with over 15 years of experience in iGaming, partners with one of the leading education centres in the industry – Gaming Operations Academy. Anastasia Borovaya, Head of Affilka by SOFTSWISS, will be joining the Affiliate Management course as a guest lecturer. 

The Affiliate Management course at the Gaming Operations Academy equips industry professionals with practical skills in affiliate recruitment, relationship management, and performance optimisation. Leveraging her extensive experience driving Affilka’s expansion and innovation, Anastasia will provide students with valuable insights into effective strategies and best practices in affiliate marketing.

Affilka by SOFTSWISS currently powers more than 440 brands and continues to expand its global footprint. With a 58% year-over-year increase in player registrations, the platform is recognised for its transparency, flexibility, and data-driven approach. Recent milestones include launching the Cohort Analysis Report, a powerful tool designed to enhance traffic evaluation and player behaviour analysis.

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As a leading affiliate marketing platform, Affilka consistently delivers innovative solutions tailored to the needs of iGaming operators. With 10 years of experience in the iGaming industry and extensive professional expertise, Anastasia will share valuable insights into building successful affiliate programs and optimising partnerships for long-term success.

Commenting on her participation, Anastasia Borovaya stated: “Affiliate marketing is a dynamic and ever-evolving industry, and knowledge-sharing plays a crucial role in its development. Through this course, I look forward to helping professionals refine their strategies and maximise their affiliate program’s potential using the latest tools and insights.”

Affilka by SOFTSWISS remains committed to advancing the iGaming industry through education, innovation, and top-tier technological solutions. Anastasia’s involvement in the course underscores Affilka’s dedication to empowering professionals with the expertise needed to succeed in a competitive market.

Elaine Gardiner, Affiliate Management Academy Course Director, shared: “The Affiliate Management Masterclass is not just about theory. With over 16 years of hands-on experience in Affiliate Management and Program Management, it’s packed with real-life insights, proven strategies and practical advice you can start implementing straight away. We are proud to strengthen the upcoming course with the extensive expertise from Affilka by SOFTSWISS.”

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

Today, we are beyond thrilled to announce that SEOBROTHERS has been shortlisted for Best Affiliate in Central and Eastern Europe (CEE) at the prestigious Gaming Tech Awards 2025. This recognition is a significant achievement for our team, showcasing our results-driven approach to driving growth and innovation in the iGaming affiliate space.

The Gaming Tech Awards honour excellence in the ever-evolving gaming industry, celebrating businesses that reach outstanding milestones. This nomination reflects our commitment to delivering high-value affiliate solutions and our focus on creating consumer-oriented products.

About the Gaming Tech Awards

The Gaming Tech Awards highlight top performers in the industry, acknowledging companies that push boundaries and achieve outstanding results in technology, marketing, and business development. As one of the most notable events in the sector, the awards spotlight the key achievements that drive progress, set new standards, and shape emerging trends.

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SEOBROTHERS: Achievements & Industry Impact

At SEOBROTHERS, we are committed to maintaining our position as the leading SEO and content marketing agency in the iGaming sector by delivering solutions tailored to our consumers and partners. Our flagship project, Slotsjudge, is at the core of our success, offering expert guidance for all types of gamblers.

From slot and online casino reviews to provider insights and exclusive interviews, every piece of content on the platform is the result of our hard-working team. But we don’t stop just there — Slotsjudge also features a gamified rewards program with SJ Points, designed to take gambling content interaction to the next level.

“Being shortlisted for Best Affiliate in CEE is a proud moment for our team. It reflects our dedication to innovation and our ability to deliver results in a competitive industry. Nominations as such confirm we are moving in the right direction and motivate us to keep raising the bar.” — Evgenii Aralov, CEO at SEOBROTHERS.

“This recognition is a testament to our team’s result-driven work ethic and the trust our partners place in us. It celebrates our strategic approach and commitment to excellence in the iGaming space. We continuously strive to deliver even more exciting and groundbreaking solutions and can’t wait for you to see them.” — Jekaterina Dubnikca, Head of Marketing and Communications at Slotsjudge.