Affiliate Industry
PartnerMatrix signs Prisma Gaming for affiliate management solution
PartnerMatrix is pleased to announce the signing of a new partnership with Prisma Gaming, Armenia-based iGaming provider. Prisma Gaming is a 3rd-party platform provider set to integrate PartnerMatrix platform and enable their clients to access PartnerMatrix’s affiliate and agent management system.
Through the newly signed agreement, Prisma Gaming will offer PartnerMatrix system to their network of clients, and moreover, use the solution to launch their own affiliate marketing program for the B2C brands, General Casino and Lucky Line.
Part of EveryMatrix Group, PartnerMatrix was created under the vision of one system to reach millions of players, currently catering to over 100 casino and betting operators, including Dafabet, Nextbet, Gigapotti, MaxBet, ShangriLa or TotoGaming, with 24 new clients joining in the last 12 months.
Levon Nikoghosyan, CEO of PartnerMatrix, comments: “Prisma Gaming is a rising star in the iGaming vertical, and I admire their huge ambitions and potential, especially when it comes to their plans to focus on their affiliate business. They are targeting the right markets at the right time, and our team is putting in all the efforts required to help them reach new business levels through efficient affiliate marketing.”
Vaghinak Nersisyan, CEO of Prisma Gaming, says: “Currently we are integrated with the best affiliate marketing solutions in the market, and PartnerMatrix now joins our suppliers with their powerful software. However, this is more than just another integration, since we’ve decided to launch an affiliate program for our casino brands using PartnerMatrix solution.”
Emphasizing the role of affiliate marketing in iGaming, Mikhail Nahapetyan, CEO of General Casino and Lucky Line, adds: “We recognize the importance of having an excellent player acquisition program. General Casino and Lucky Line will greatly benefit from the launch of the upcoming affiliate program, and we are confident that the results will not wait to show.”
Affiliate Industry
Affilka by SOFTSWISS Joins Gaming Operations Academy

SOFTSWISS, a global tech company with over 15 years of experience in iGaming, partners with one of the leading education centres in the industry – Gaming Operations Academy. Anastasia Borovaya, Head of Affilka by SOFTSWISS, will be joining the Affiliate Management course as a guest lecturer.
The Affiliate Management course at the Gaming Operations Academy equips industry professionals with practical skills in affiliate recruitment, relationship management, and performance optimisation. Leveraging her extensive experience driving Affilka’s expansion and innovation, Anastasia will provide students with valuable insights into effective strategies and best practices in affiliate marketing.
Affilka by SOFTSWISS currently powers more than 440 brands and continues to expand its global footprint. With a 58% year-over-year increase in player registrations, the platform is recognised for its transparency, flexibility, and data-driven approach. Recent milestones include launching the Cohort Analysis Report, a powerful tool designed to enhance traffic evaluation and player behaviour analysis.
As a leading affiliate marketing platform, Affilka consistently delivers innovative solutions tailored to the needs of iGaming operators. With 10 years of experience in the iGaming industry and extensive professional expertise, Anastasia will share valuable insights into building successful affiliate programs and optimising partnerships for long-term success.
Commenting on her participation, Anastasia Borovaya stated: “Affiliate marketing is a dynamic and ever-evolving industry, and knowledge-sharing plays a crucial role in its development. Through this course, I look forward to helping professionals refine their strategies and maximise their affiliate program’s potential using the latest tools and insights.”
Affilka by SOFTSWISS remains committed to advancing the iGaming industry through education, innovation, and top-tier technological solutions. Anastasia’s involvement in the course underscores Affilka’s dedication to empowering professionals with the expertise needed to succeed in a competitive market.
Elaine Gardiner, Affiliate Management Academy Course Director, shared: “The Affiliate Management Masterclass is not just about theory. With over 16 years of hands-on experience in Affiliate Management and Program Management, it’s packed with real-life insights, proven strategies and practical advice you can start implementing straight away. We are proud to strengthen the upcoming course with the extensive expertise from Affilka by SOFTSWISS.”
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post Affilka by SOFTSWISS Joins Gaming Operations Academy appeared first on European Gaming Industry News.
Affiliate Industry
SEOBROTHERS Shortlisted as Best Affiliate in CEE at Gaming Tech Awards

Today, we are beyond thrilled to announce that SEOBROTHERS has been shortlisted for Best Affiliate in Central and Eastern Europe (CEE) at the prestigious Gaming Tech Awards 2025. This recognition is a significant achievement for our team, showcasing our results-driven approach to driving growth and innovation in the iGaming affiliate space.
The Gaming Tech Awards honour excellence in the ever-evolving gaming industry, celebrating businesses that reach outstanding milestones. This nomination reflects our commitment to delivering high-value affiliate solutions and our focus on creating consumer-oriented products.
About the Gaming Tech Awards
The Gaming Tech Awards highlight top performers in the industry, acknowledging companies that push boundaries and achieve outstanding results in technology, marketing, and business development. As one of the most notable events in the sector, the awards spotlight the key achievements that drive progress, set new standards, and shape emerging trends.
SEOBROTHERS: Achievements & Industry Impact
At SEOBROTHERS, we are committed to maintaining our position as the leading SEO and content marketing agency in the iGaming sector by delivering solutions tailored to our consumers and partners. Our flagship project, Slotsjudge, is at the core of our success, offering expert guidance for all types of gamblers.
From slot and online casino reviews to provider insights and exclusive interviews, every piece of content on the platform is the result of our hard-working team. But we don’t stop just there — Slotsjudge also features a gamified rewards program with SJ Points, designed to take gambling content interaction to the next level.
“Being shortlisted for Best Affiliate in CEE is a proud moment for our team. It reflects our dedication to innovation and our ability to deliver results in a competitive industry. Nominations as such confirm we are moving in the right direction and motivate us to keep raising the bar.” — Evgenii Aralov, CEO at SEOBROTHERS.
“This recognition is a testament to our team’s result-driven work ethic and the trust our partners place in us. It celebrates our strategic approach and commitment to excellence in the iGaming space. We continuously strive to deliver even more exciting and groundbreaking solutions and can’t wait for you to see them.” — Jekaterina Dubnikca, Head of Marketing and Communications at Slotsjudge.
The post SEOBROTHERS Shortlisted as Best Affiliate in CEE at Gaming Tech Awards appeared first on European Gaming Industry News.
Affiliate Industry
MightyTips shortlisted for the GamingTECH Awards 2025 as the Best Sportsbook Affiliate in CEE

MightyTips has been shortlisted for the HIPTHER GamingTECH Awards 2025 as the Best Sportsbook Affiliate in Central and Eastern Europe. The ceremony, which will occur on March 25, 2025, at the Prague Gaming & TECH Summit 2025, celebrates excellence and transformational impact within the CEE iGaming industry.
MightyTips has been nominated for the Best Sportsbook Affiliate award alongside its mother company, SEOBROTHERS, and several industry heavyweights such as Better Collective.
MightyTips highlights
The nomination follows a year of growth for the online sports portal. Over the last 12 months, MightyTips has continued to generate consistent traffic to major online sportsbooks in the CEE region, most notably Poland and Romania. In addition to providing daily football predictions across multiple competitions and tournaments to regular users, MightyTips has markedly improved its site’s overall user experience. It has focused on creating a modern aesthetic, improved navigation across its betting tips pages, and in-depth sportsbook reviews.
The newly designed pages have enhanced loading speeds, making it much quicker for users to access the latest sportsbook listings, get an overview of expert ratings, navigate welcome bonuses, and make more informed decisions when selecting an online iGaming provider. These meticulous alterations have paved the way for further updates and larger UX/UI improvements, which will be implemented in 2025. These changes include a brand new football prediction page and redesigned bonus cards, offering users a comprehensive rundown of the latest sign-up offers.
What MightyTips said
Eugene Ravdin, Head of Communications and Marketing at MightyTips, said: “We are overjoyed to be shortlisted for Best Sportsbook Affiliate at the GamingTECH Awards and participate in this event targeting industry professionals. We are delighted that the hard work of our team has been acknowledged and recognised for our continued efforts to deliver high-quality content and an intuitive platform to all of our users in these regions.”
What are the GamingTECH Awards
The HIPTHER GamingTECH Awards celebrate industry excellence and innovation within the iGaming sector, focusing on the Central and Eastern European regions. The final votes will be cast at the Prague Gaming & TECH Summit 2025, which takes place on March 25-26 in Vienna House by Wyndham Andel’s, Prague.
HIPTHER, a media and event platform, delivers cutting-edge insights and networking opportunities in the gaming, fintech, blockchain, and compliance sectors. Through its 15 news portals and international conferences portfolio, HIPTHER provides industry professionals with the latest regulatory updates, technological advancements, and market trends, fostering a community where innovation meets responsibility.
The post MightyTips shortlisted for the GamingTECH Awards 2025 as the Best Sportsbook Affiliate in CEE appeared first on European Gaming Industry News.
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