Asia
Yggdrasil expands strategic partnership with Azure Tech into Franchise
The Franchise solution enables global partners to take control of their iGaming strategy and to accelerate content development & distribution
Yggdrasil Gaming has signed a strategic Franchise licensing agreement with Asian gaming supplier Azure Tech. This is the second Franchise agreement from Yggdrasil in less than two weeks.
Azure Tech is a rapidly emerging content provider, introducing superior game content to the Asian gaming industry. With its dedicated IT infrastructure, Azure Tech has the capacity to ensure the best performance on game content distribution. With its tailored BI service, Azure Tech is able to elevate customer engagement to the next level and boost client profits.
As part of the Franchise licensing agreement, Azure Tech will have access to Yggdrasil’s entire end-to-end game development process, the YG platform including its standardised GATI technology (Game Adaption Tools & Interface) solution, and game promotional tools via BOOST
As a Franchisee to Yggdrasil and through the unique GATI technology, Azure Tech will be able to source and offer its own game content for distribution to targeted markets, and cross-collaborate with other Franchisees globally, enabling it to accelerate territorial reach and drive incremental revenue opportunities.
Azure Tech’s business strategy will be significantly accelerated following its decision to become a Franchisee of Yggdrasil, enabling the supplier to take greater control of its B2B iGaming operation, rapidly scale up market opportunities and optimise its roadmap offering.
Cora Chen COO of Azure Tech, said: “We are very proud to expand our business cooperation with such an innovative and professional company as Yggdrasil. We remain amazed how agile and responsive they are as a company and how Yggdrasil continue to deliver groundbreaking technologies that support faster time to market for partners’ business needs. We are very excited to become a Franchisee of Yggdrasil, and we cannot wait to realise the potential of the GATI technology, to start collaborating with other Franchisees, and having full access to their best in class slots and table games”.
Björn Krantz, Head of Publishing for Yggdrasil, said: “We are absolutely delighted to sign our second strategic Franchise partnership in just two weeks. With our new Franchise offering, Azure Tech will be able to scale its go-to-market operations and accelerate its business strategy in a way they did not think possible.
“GATI is a true disruptor technology. All our partners, being tightly integrated to GATI, will be able to cross-sell their games to any of our global Franchisees. This is a unique way to rapidly scale distribution and revenue opportunities at the same time as enabling completely new ways of working and collaborating. It’s truly exciting times for us, Azure Tech and our Franchisees”.
ExitLag, created to help enhance internet connections and reduce latency through its multi-path technology, announced it has partnered with TALON, one of the most prominent esports organisations in the APAC region. As part of this collaboration, ExitLag will become an official sponsor of TALON Esports, supporting their teams competing in League of Legends (Taiwan), Valorant (South Korea), Dota 2 (Philippines) and ROV (Thailand).
With this partnership, ExitLag reinforces its commitment to supporting top-tier esports teams and players by optimising their connectivity and ensuring a smoother, lag-free competitive experience. Talon Esports has established a formidable reputation as a dominant force in competitive gaming across the APAC region. By sponsoring TALON, ExitLag strengthens its expansion into the Asian gaming market, ensuring that professional and amateur gamers alike have access to superior network performance.
“Esports is built on the foundation of precision, speed, skill, and seamless gameplay. At ExitLag, we are dedicated to providing competitive gamers with the best possible connection to compete at their highest level. Partnering with TALON Esports allows us to further our mission of eliminating connectivity barriers and enhancing the performance and experience of top esports players competing across multiple titles globally,” said Lucas Stolze, CEO of ExitLag.
ExitLag’s proprietary multi-path technology optimises data routing in real-time, reducing lag, packet loss and jitter to deliver the most stable gaming experience possible. Through this partnership, ExitLag will work closely with TALON’s teams across various titles, ensuring that their players can focus entirely on performance without network limitations.
“We’re thrilled to welcome ExitLag as a partner. In professional esports, every millisecond matters. ExitLag’s cutting-edge technology will provide our players a crucial competitive edge, ensuring they can perform at their peak without worrying about connectivity issues,” said Sean Zhang, CEO of TALON Esports.
As ExitLag continues its rapid growth in the Asia-Pacific region, this partnership underscores its dedication to empowering esports athletes with world-class network solutions. Fans can look forward to exciting activations, exclusive content, and engagement opportunities as ExitLag and TALON Esports work together throughout the season.
“As we expand our footprint in Asia, partnering with TALON Esports is a testament to our dedication to providing the best connectivity solutions for competitive gamers in the region. We are excited to work closely with TALON’s teams and help elevate their performance to new heights,” said Josh Wong, Asia Market Lead of ExitLag.
The post ExitLag Partners with TALON Esports appeared first on European Gaming Industry News.
The post Snap to Earn “SNPIT” Announces Special Collaboration with “A Certain Scientific Railgun”! appeared first on European Gaming Industry News.
Philippine Amusement and Gaming Corporation (PAGCOR) Chairman and CEO Alejandro H. Tengco received on Tuesday, March 18, the inaugural Regulatory Landmark Award during this year’s Asia Gaming Awards at the Grand Ballroom of Shangri-La, The Fort in Taguig.
The Regulatory Landmark Award, a newly added category to the prestigious Asia Gaming Awards, was bestowed upon the PAGCOR chief for his significant contributions to the growth of the Philippine gaming industry.
In his acceptance speech, Mr. Tengco acknowledged the efforts of the PAGCOR team and industry stakeholders, emphasizing that the recognition was a testament to their dedication, resilience, and commitment to regulatory excellence.
“This award reaffirms our efforts in fostering a well-regulated gaming sector in the Philippines,” he said. “It will serve as an inspiration for all of us to continue shaping an industry that is not only profitable but also ethical, sustainable, and beneficial to the communities we serve.”
Under Mr. Tengco’s leadership, the Philippine gaming industry posted a record-breaking gross gaming revenue (GGR) of Php410 billion in 2024 – a 25% increase from the previous year’s GGR.
Likewise, PAGCOR recorded unprecedented revenues of Php112 billion in 2024, a 41% growth year-on-year.
The Asia Gaming Awards, now on its fifth year, recognizes the achievements of key players and leaders in the gaming industry across the region.
The post PAGCOR chief honored at 2025 Asia Gaming Award appeared first on European Gaming Industry News.
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