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Compliance Updates

Digital Fuel Marketing boost US presence with Sports Wagering registrant certificate approval in Indiana

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iGaming specialists Digital Fuel Marketing have boosted their position in the fast-growing US market with the company now approved to offer sports wagering support services in Indiana.

Receipt of a Sports Wagering Registrant Certificate of Registration from the Indiana Gaming Commission is another step forward in Digital Fuel Marketing’s expansion strategy across the US, on the back of the agency having previously announced approval to operate in both New Jersey (2017) and Pennsylvania (2019).

Digital Fuel Marketing can now offer marketing strategy, media buying and customer lifetime management services to operators in the Hoosier State, as well as affiliate marketing solutions on a fixed fee basis. With the agency offering the same suite of services to customers in both Pennsylvania and New Jersey, this now gives Digital Fuel Marketing access to a variety of new commercial agreements across multiple states.

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As the US sports betting market opens up, Digital Fuel Marketing’s early positioning within the market in Indiana, Pennsylvania and New Jersey places them in a strong position to bring their customer acquisition strategies to US operators in regulated States. With three years’ experience working in the US already, delivering campaigns across gaming products, Digital Fuel Marketing comes armed with a deep understanding of the US market and how to react to its growing demands.

Founded in 2013, Digital Fuel Marketing has seen robust growth over the last seven years. Their global reach, with offices in Australia and the UK as well as a presence in the US, allows them to be on call for their iGaming clients day and night. The team boast extensive wagering industry experience gained at the likes of Mansion, Coral, Ladbrokes, Tabcorp and 32 Red, putting them in a unique position to offer insight into the nuances of the sector. They are wagering industry experts delivering creative, brand building and revenue generating solutions through digital marketing for the iGaming sector worldwide.

Digital Fuel Marketing Founder and CEO, Toby Oddy, commented “Our approval to offer sports wagering support services from the Indiana Gaming Commission is a fantastic opportunity for Digital Fuel Marketing to develop our offering to the rapidly establishing US sports betting market. Digital Fuel Marketing is thrilled to be among the first-movers in the iGaming customer acquisition space and this approval is our chance to lead the way.”

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Attorney General Platkin

NJ Governor Murphy Establishes Task Force to Support Responsible Gaming

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New Jersey Gov. Phil Murphy has signed Executive Order No. 360, establishing a Responsible Gaming Task Force responsible for providing advice and recommendations to the Governor’s Office and to the Attorney General regarding reforms to support responsible gaming and to address problem gambling in New Jersey.

A rise in problem gambling has been observed over the past few years, according to a 2023 report from the Rutgers University Center for Gambling Studies. The Rutgers study estimated that 6% of New Jersey residents are at high risk for problem gambling, which is significantly higher than the national average of 1-2%, with the highest rates affecting Black/African American or Hispanic residents.

“New Jersey is known to be a gaming destination with historic locations like Atlantic City, amusement gaming at the Jersey Shore, notable horse racing venues, and more. This Task Force will see to it that we maintain our global leadership in gaming by ensuring that we have the tools needed to address problem gaming for our residents,” said Governor Murphy.

“I applaud Governor Murphy for his leadership in elevating responsible gaming initiatives through the establishment of a statewide task force. New Jersey has been a national leader in casino and sports wagering for many years, and we owe it to our residents to review and expand our existing efforts on problem gambling. This task force demonstrates that ‘responsible gaming’ is not merely a buzzword in New Jersey, but a critical issue that demands the attention of government entities, industry, and stakeholders. As Chair of the task force, I’m eager to get underway in examining ways to help bring attention to and support the prevention and treatment of gambling disorder,” said Attorney General Platkin.

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The responsibilities of the Responsible Gaming Task Force will be to review several areas of the problem gambling landscape, including the effects on underage and vulnerable communities; develop strategies to achieve responsible gaming; and make recommendations for policy changes to address the issue of problem gambling.

Members of the Task Force will consist of seven government representatives or their designees, including:

The Attorney General, who shall serve as Chair;

The Chair of the New Jersey Casino Control Commission;

The Director of the New Jersey Division of Consumer Affairs;

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The Director of the New Jersey Division of Gaming Enforcement;

The Director of the Division of State Lottery;

The Executive Director of the New Jersey Racing Commission; and

The Commissioner of the Department of Human Services.

The Task Force may consult with experts, representatives of regulated entities, or other knowledgeable individuals in the public or private sector with respect to any aspect of its mission.

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Compliance Updates

Flows Now Registered in New Jersey

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Technology solutions provider Flows is now officially registered as an active vendor in New Jersey.

James King, CEO of Flows, said: “Receiving approval as a vendor in New Jersey is a next natural step for us at Flows as we accelerate our North American expansion. It highlights the dedication and effort of our entire team and aligns with our mission to deliver cutting-edge innovation platform to the US market. A big thanks to our fantastic client Light & Wonder who supported our registration as well as a big shout out to North America’s finest legal outfit Saiber LLC (Jeremy and his team) for their expert guidance throughout this process.”

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Aruze Gaming Global

Aruze Gaming Announces Rapid Expansion Throughout North America and Asia

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Aruze Gaming Global (AG2) has announced rapid expansion throughout North America and Asia. AG2 has now met the rigorous requirements and has been granted approvals from the following jurisdictions, across North America and Asia. These new gaming licenses dramatically expand AG2’s addressable markets in more than 160 new jurisdictions, including recent approvals in Macau (SAR) China (DICJ), Philippines (PAGCOR), Pennsylvania, Virginia, Saskatchewan, Nova Scotia, and dozens more that are in process. Additionally, AG2 is establishing offices and distributorships in the Netherlands, Malaysia, Philippines, Cambodia, and Vietnam to further extend its international reach. AG2 has now been granted licenses for over 160 gaming jurisdictions world-wide, up from just 76 licenses in August of 2023.

This accomplishment marks a substantial expansion for AG2, solidifying its commitment to providing cutting-edge gaming solutions with the highest standards of regulatory compliance. The recent approvals underscore the company’s dedication to fostering strong relationships with its partners across the globe while ensuring responsible and transparent gaming practices.

Kelcey Allison, Global Chief Operating Officer, said: “The timing could not be better for the new gaming licenses. Coupled with the recent release of several new titles that are performing at 2 to 3 times house average – thus giving us some amazing new content for our existing and newly accessible markets.”

Betty Zhao, SVP of International Operations, said: “Our explosive growth and high-performing new content is fueling a lot of excitement with our new customers.”

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