eSports
BETBY ADDS BASKETBALL PRODUCTS TO ESPORTS OFFERING
Sports betting supplier BETBY has further expanded its BETBY Games portfolio with the addition of basketball fixtures.
The sport will have a number of markets available for competitive fixtures, across the NBA, WNBA and All-Star teams, supplemented by Twitch video coverage of every single game.
Similar to BETBY’s unique football title, FIFA18 24/7, BETBY’s basketball offering will have a 24/7 betting option, with games available around the clock.
One of the most exciting features of the basketball videogame world is the ability to play with not just current teams, but also Classic teams from eras gone by, as well as a franchise’s all-time best line-up.
All of these teams will be available across the esports offering, which can be included in the BETBY sportsbook solution or purchased as an individual product.
The entire BETBY esports portfolio can be integrated and active for an operator within 24 hours with the supplier’s highly agile, fully managed sportsbook platform.
Sergey Tsukanov, Chief Risk Officer at BETBY, said: “We are delighted to be expanding our esports range with the launch of our NBA basketball products.
“With esports continuing to be a growing part of not just our offering but as a wider vertical in sports betting, we will endeavour to create more exciting products for our operator partners across the globe.
“All basketball esports betting markets will be supported by our proven Risk Management Intelligence system and customisable front-end product, allowing operator partners to give a truly unique experience to their customers.”
The Esports Integrity Commission (ESIC) has announced that DACH CS GmbH (DACH CS), a tournament organiser seeking to revitalise competitive Counter-Strike in Germany, Austria and Switzerland, has officially joined ESIC membership.
By joining ESIC, DACH CS commits to upholding the highest standards of competitive integrity. The membership requires the league to implement ESIC’s Integrity Programme across all of its tournaments, tackling key issues such as match-fixing, cheating, and doping, fostering a culture of fair play within the region.
As an ESIC member, DACH CS will integrate ESIC’s codes of conduct, actively cooperate in investigations, and enforce ESIC’s rulings. This commitment aligns DACH CS with global best practices, ensuring that the DACH Counter-Strike esports scene operates with a proven integrity framework.
Stephen Hanna, Chief Executive Officer of ESIC, said: “DACH CS’s dedication to rebuilding and strengthening the competitive Counter-Strike scene in the DACH region makes them a valuable addition to ESIC’s growing membership. Their commitment to competitive integrity and fair competition aligns perfectly with our mission to safeguard esports. We look forward to working closely with them to support a sustainable and transparent ecosystem for players, teams, and stakeholders in the region.”
Anton Christoph, Founder & Managing Director of DACH CS, said: “At DACH CS, we’re on a mission to take the Counter-Strike Scene in Germany, Austria, and Switzerland to old and new heights! We’re super excited to be joining forces with ESIC, as we’re confident that this is a vital step in keeping our community’s most prized values at the heart of our operations. By teaming up with ESIC and aligning with their globally recognised integrity standards, we’re making a promise to you, our players, teams and stakeholders, to provide a competitive environment that’s both trusted and well-structured. We are excited to work closely with ESIC to build a sustainable and respected esports landscape in the DACH region.”
The post DACH CS Joins as Member of Esports Integrity Commission appeared first on European Gaming Industry News.
- Team Vitality and Philips Evnia are delighted to announce the renewal of their partnership until 2027.
- As an official partner, Philips Evnia will continue to equip the Team Vitality teams with state-of-the-art gaming screens to enhance their performance and experience.
- This renewed partnership reflects a shared ambition to push the boundaries of gaming and transform it into an experience that goes far beyond entertainment.
Team Vitality is proud to announce the renewal of its partnership with the gaming monitor brand Philips Evnia. Together, these two iconic brands will continue to make their mark on a global scale across all of Team Vitality’s games, including popular titles, League of Legends, Counter-Strike 2, and VALORANT. Philips Evnia’s renewal with Team Vitality reaffirms their confidence in the club’s ability to support its international growth and demonstrates a collaboration built on shared values and a united ambition for success.
A PIONEERING PREMIUM PARTNER FOR TEAM VITALITY
Team Vitality and Philips Evnia are thrilled to continue their partnership until 2027, building on a successful collaboration that began in 2021. This ongoing four-year commitment is a testament to the organisation’s trust, shared values, and dedication to innovation in esport. By continuing to work together, they are reaffirming their confidence in each other and their ambitions to push the boundaries of competitive gaming.
Over the past few years, Team Vitality and Philips Evnia have succeeded in captivating fans worldwide through a range of interactive and entertaining content. From standout content, such as the Pixel Perfect Challenge and Map Guesser, showcasing Philips Evnia screens, to impactful content pieces like The Unruly Series, which promotes inclusivity in esports, their collaboration continues to push the boundaries.
In 2023, together, Team Vitality and Philips Evnia delivered an unforgettable Major CS experience, immersing fans in the action with a 1V1 setup at the V.Hive in Paris, 10 monitors available on the V.Boat, and an exclusive Major CS vlog, powered by Philips Evnia. Fans also had the opportunity to engage in physical challenges where they faced off against players under rules created by the community itself. This collaboration has driven remarkable engagement, generating 1.4 million impressions, 807k views across teaser and video content and 619k impressions from on-site coverage. By combining cutting-edge gaming technology with immersive fan experiences, Team Vitality and Philips Evnia continue to redefine engagement, bringing the community closer to the action and their favourite team like never before.
Building on the previous year’s success and as part of their collaboration for 2025, Team Vitality and Philips Evnia will continue to consolidate their shared vision to place gaming at the heart of innovation and user experience. As an official partner, the Philips Evnia logo will proudly be featured on the top right-hand sleeve of the Team Vitality players’ shirts. Additionally, Philips Evnia will continue to equip Team Vitality athletes with state-of-the-art gaming screens, such as the 25M2N5200P Full HD gaming monitor, ensuring they are provided with the best technology for optimal performance. As well as supporting Team Vitality’s KARE initiative, to help support and spread awareness around mental health in the esports industry.
Philips Evnia will be at the core of Team Vitality’s ambitious 2025 brand campaign, playing a fully integrated role in its execution. As part of this expanded collaboration, the partnership will feature exclusive content and challenges with the organisation’s professional players and ambassadors. These initiatives reinforce the shared commitment of both Team Vitality and Philips Evnia to developing innovative and engaging ways to foster authentic connections between athletes and their communities.
TAKING GAMING BEYOND ENTERTAINMENT
Over the years, Philips Evnia has been reinventing the rules of gaming with a welcoming, innovative, and playful spirit—inviting everyone, regardless of gender, age, or level of gaming, to discover a rule-redefining adventure. With Team Vitality, 2025 is set to be a transformative year, with the partnership aiming to transform the perception of gaming by integrating it fully into the daily lives of gamers beyond the screen.
This renewal illustrates their shared vision of making gaming an inclusive and innovative experience, exceeding traditional entertainment.
‘We are delighted to continue this adventure with Philips Evnia, a partner who shares our ambition to push back the frontiers of gaming. This renewal marks an important milestone in our shared vision of making gaming an enriching, inclusive experience at the cutting edge of innovation. Together, we will continue to inspire the community and redefine the standards of our industry,’ said Nicolas Maurer, co-founder & CEO of Team Vitality.
“At Philips Evnia, our journey has always been about welcoming all players and encouraging them to rethink what gaming can be. Our ongoing partnership with Team Vitality reaffirms our commitment to a welcoming, innovative, and playful approach. Together, we continue to break down barriers, spark creativity, and integrate gaming into everyday life.” explains Xeni Bairaktari, Marketing Director Europe of Philips Evnia.
The post PHILIPS EVNIA AND TEAM VITALITY CONTINUE THE ADVENTURE UNTIL 2027 appeared first on European Gaming Industry News.
The global esports organisation GIANTX has officially launched Night Mrkt, a creative marketing agency designed to help brands authentically connect with Gen Z and Gen Alpha through gaming and digital culture. After months of operating behind the scenes and collaborating with brands across various industries, GIANTX is taking the next step by officially launching Night Mrkt as a strategic initiative aimed at equipping companies with the insights, tools, and campaigns needed to engage today’s digital-first audiences.
With headquarters in London and Málaga, Night Mrkt will focus on international markets, particularly the UK, Europe and the United States. The agency is built to navigate brands through the evolving entertainment ecosystem, offering strategic consulting, digital activations, and tailored content campaigns that resonate with digitally native audiences who favour interactive experiences and online communities over traditional media.
Marketing Built for the Digital Generation
Night Mrkt is led by José Díaz, CEO of GIANTX, alongside Mark Carter, Director of the agency and Chief Commercial Officer of the organisation. With over 20 years of experience in gaming, esports, and digital engagement, the team is dedicated to helping brands establish an authentic presence within this rapidly growing landscape.
“With the launch of Night Mrkt, we are bridging the gap between brands and the digital-native generations who are shaping the future of culture. Gaming is no longer a niche interest—it’s a global movement at the intersection of entertainment, music, fashion, and digital experiences. Brands that fail to engage authentically in this space risk missing out on one of the most influential and engaged audiences in the world,” said Mark Carter, Director of Night Mrkt and Chief Commercial Officer of GIANTX.
Carter also emphasised the importance of a data-driven and trend-based strategic approach: “By leveraging our deep expertise in gaming ecosystems, cultural trends, and digital engagement, Night Mrkt delivers bespoke, insight-driven strategies that help brands navigate this dynamic space with authenticity, creativity, and impact. We’re excited to help brands unlock the full potential of gaming and digital youth culture in ways that drive both cultural relevance and tangible business results.”
A core service of Night Mrkt is Brand Strategy Development for Engaging Gamers & Digital Youth Culture. With over 20 years of expertise at the intersection of gaming, music, fashion, and entertainment, Night Mrkt helps brands authentically connect with Gen Z and Gen Alpha. Through deep insights, audience segmentation, and cultural trend analysis, the agency crafts actionable strategies that drive meaningful engagement. From content innovation to experiential activations, Night Mrkt ensures brands seamlessly integrate into the digital-first world of gaming and youth culture.
A Booming Industry: The Future of Gaming & Digital Entertainment
The gaming industry continues to expand at an unprecedented rate. According to Statista, the global gaming market was valued at $249.6 billion in 2023 and is projected to surpass $300 billion by 2025. Furthermore, 83.1% of internet users worldwide engage with gaming in some form, whether by playing or consuming related content.
While Night Mrkt primarily focuses on brands looking to enter the gaming and esports space, the agency also works across multiple industries, including fashion, technology, film, hardware, automotive, and food & beverage. Its client portfolio already includes JD Sports, Agon by AOC, EWC, and Universal Pictures, among others.
The agency will also work closely with GIANTX, the global esports organisation, to develop innovative content and activations, leveraging GIANTX’s expertise and influence in the esports ecosystem.
With Night Mrkt, GIANTX reinforces its commitment to helping brands navigate the evolving digital entertainment landscape, offering a deep understanding of the gaming industry and a strategic approach to reaching the next generation of consumers.
The post GIANTX launches Night Mrkt: a creative marketing agency for the digital generation appeared first on European Gaming Industry News.
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