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Compliance Updates

BonusFinder granted Colorado license ahead of 1st May opening

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Fourth US state license for player-centric affiliate in less than a year

Bonusfinder.com has been granted a license to operate in Colorado ahead of the state regulating sports betting next month – its fourth US affiliate license in less than a year.

Founded in 2019 with a vision to transform how the affiliate sector creates, captures and converts traffic into profitable returning customers, with a player-centric and brand-driven approach, BonusFinder.com has made huge in-roads in the rapidly growing US market.

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The company’s new Colorado license marks its fourth approval in less than a year with existing state licenses in New Jersey, Pennsylvania and Indiana with each market showing rapid growth since launch.

The Centennial state of Colorado will become one of the most open markets in the US next month allowing over 30 casino operators to offer land-based and mobile sports betting to its six million residents.

BonusFinder.com is a finalist in the Affiliate of the Year category at this year’s EGR North America Awards.

Fintan Costello, Managing Director, Bonusfinder.com, said: “We’re thrilled to be launching our fourth stateside offering, presenting Colorado’s keen sports bettors with the best options possible before they commit to opening a new online betting account.

“Our aim is to help players ‘play with more’ within a safe environment. We are very much in favor of regulation and we’re delighted to have made such progress in four progressive and rapidly growing state markets.

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“Our core principles are built on a common sense approach to regulation that involve honest and open conversations between regulators, operators, affiliates and players, and this is precisely the approach many US state regulators are taking.”

Last month research carried out by BonusFinder.com monitoring the US market since the closure of major land-based gaming venues and cancellation of live sport uncovered a 100% rise in internet searches for ‘online casino’ across North America.

The research was carried out using Google Trends from February to the end of March this year and uncovered a sharp spike in players searching for ‘online casino’ following land-based venues switching off slot machines and sports events being rescheduled.

The tipping point came on 12th March when more US players searched for ‘online casino’ than ‘sports betting’ with numbers doubling in the following two weeks.

Since the repeal of PASPA in August 2018, 17 US states have regulated sports betting with only five, including Delaware, Michigan, Nevada, New Jersey and Pennsylvania opening up igaming.

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Attorney General Platkin

NJ Governor Murphy Establishes Task Force to Support Responsible Gaming

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New Jersey Gov. Phil Murphy has signed Executive Order No. 360, establishing a Responsible Gaming Task Force responsible for providing advice and recommendations to the Governor’s Office and to the Attorney General regarding reforms to support responsible gaming and to address problem gambling in New Jersey.

A rise in problem gambling has been observed over the past few years, according to a 2023 report from the Rutgers University Center for Gambling Studies. The Rutgers study estimated that 6% of New Jersey residents are at high risk for problem gambling, which is significantly higher than the national average of 1-2%, with the highest rates affecting Black/African American or Hispanic residents.

“New Jersey is known to be a gaming destination with historic locations like Atlantic City, amusement gaming at the Jersey Shore, notable horse racing venues, and more. This Task Force will see to it that we maintain our global leadership in gaming by ensuring that we have the tools needed to address problem gaming for our residents,” said Governor Murphy.

“I applaud Governor Murphy for his leadership in elevating responsible gaming initiatives through the establishment of a statewide task force. New Jersey has been a national leader in casino and sports wagering for many years, and we owe it to our residents to review and expand our existing efforts on problem gambling. This task force demonstrates that ‘responsible gaming’ is not merely a buzzword in New Jersey, but a critical issue that demands the attention of government entities, industry, and stakeholders. As Chair of the task force, I’m eager to get underway in examining ways to help bring attention to and support the prevention and treatment of gambling disorder,” said Attorney General Platkin.

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The responsibilities of the Responsible Gaming Task Force will be to review several areas of the problem gambling landscape, including the effects on underage and vulnerable communities; develop strategies to achieve responsible gaming; and make recommendations for policy changes to address the issue of problem gambling.

Members of the Task Force will consist of seven government representatives or their designees, including:

The Attorney General, who shall serve as Chair;

The Chair of the New Jersey Casino Control Commission;

The Director of the New Jersey Division of Consumer Affairs;

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The Director of the New Jersey Division of Gaming Enforcement;

The Director of the Division of State Lottery;

The Executive Director of the New Jersey Racing Commission; and

The Commissioner of the Department of Human Services.

The Task Force may consult with experts, representatives of regulated entities, or other knowledgeable individuals in the public or private sector with respect to any aspect of its mission.

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Compliance Updates

Flows Now Registered in New Jersey

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Technology solutions provider Flows is now officially registered as an active vendor in New Jersey.

James King, CEO of Flows, said: “Receiving approval as a vendor in New Jersey is a next natural step for us at Flows as we accelerate our North American expansion. It highlights the dedication and effort of our entire team and aligns with our mission to deliver cutting-edge innovation platform to the US market. A big thanks to our fantastic client Light & Wonder who supported our registration as well as a big shout out to North America’s finest legal outfit Saiber LLC (Jeremy and his team) for their expert guidance throughout this process.”

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Aruze Gaming Global

Aruze Gaming Announces Rapid Expansion Throughout North America and Asia

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Aruze Gaming Global (AG2) has announced rapid expansion throughout North America and Asia. AG2 has now met the rigorous requirements and has been granted approvals from the following jurisdictions, across North America and Asia. These new gaming licenses dramatically expand AG2’s addressable markets in more than 160 new jurisdictions, including recent approvals in Macau (SAR) China (DICJ), Philippines (PAGCOR), Pennsylvania, Virginia, Saskatchewan, Nova Scotia, and dozens more that are in process. Additionally, AG2 is establishing offices and distributorships in the Netherlands, Malaysia, Philippines, Cambodia, and Vietnam to further extend its international reach. AG2 has now been granted licenses for over 160 gaming jurisdictions world-wide, up from just 76 licenses in August of 2023.

This accomplishment marks a substantial expansion for AG2, solidifying its commitment to providing cutting-edge gaming solutions with the highest standards of regulatory compliance. The recent approvals underscore the company’s dedication to fostering strong relationships with its partners across the globe while ensuring responsible and transparent gaming practices.

Kelcey Allison, Global Chief Operating Officer, said: “The timing could not be better for the new gaming licenses. Coupled with the recent release of several new titles that are performing at 2 to 3 times house average – thus giving us some amazing new content for our existing and newly accessible markets.”

Betty Zhao, SVP of International Operations, said: “Our explosive growth and high-performing new content is fueling a lot of excitement with our new customers.”

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