Reading Time: < 1 minute


AllSported, the trading solution from Racing Post, has expanded its made to measure pricing offering to greyhound racing.

Greyhound racing was one of the last surviving sports during the recent global shutdown due to the COVID-19 outbreak worldwide and has the shown ability to operate behind closed doors offering hope a return is possible sooner rather than later.

The pricing and risk management specialists will now offer its advanced application programming interface (API) for greyhound racing. The API constantly updates the prices based on market movement and the bets placed on a dog – any price change is sent to operators via the advanced push API giving the customer more control of their pricing structure and an enhanced experience.

Alongside the pricing and risk management comes the ever-popular Racing Post content. A long-standing companion of greyhound racing, Racing Post continues to provide racecards, Post picks and verdicts for every UK and Ireland greyhound race.

Speaking about the trading expansion, AllSported Head of TradingAlan Casey discussed the confidence AllSported gives punters when it comes to their pricing strategy: “Our made to measure prices are just that, they are produced to our customer’s needs. We manage the risk providing them with enhanced prices and offers leading to an improved betting experience. With a greyhound race typically every four to five minutes, our advanced algorithms mean clients have peace of mind that the price of each dog is correct based on the markets.”