Latin America

1xBet lines up ‘phenomenal’ offering for Mexico following official license approval

Published

4 years ago

March 30, 2020

Reading Time: 3 minutes

Setting the stage for its wide-ranging and ambitious goals across Latin America, 1xBet has proudly received a full license from the Games & Lotteries Office of the Mexican Ministry of the Interior. As the company details ‘huge plans’ for the market and a strong focus on raising the status of the Mexican gaming industry, it’s clear 1xBet is serious about becoming the number one bookmaker in one of LatAm’s largest gaming markets…

The award winning online sports betting odds provider, 1xBet, has confirmed it will be driving a comprehensive expansion program in Mexico following approval to conduct operations in the country for the foreseeable future. The company will be focussing primarily on eSports, online and sports betting, thanks to its wide line of 70+ sports catering to all players, whilst also using its experience to drive the Mexican industry forward as a whole.

“We are proud to say that this is a very big step that demonstrates our ambitious goals in the Latin American market,” explained the 1xBet team after the license was agreed. “We have several successful projects implemented in Latin America, but entering the Mexican market opens up even more prospects for us. This is one of the largest countries in Latin America, which is actively developing in all sectors. Getting started there is a success for any company, even the top brands.”

As one of the world’s most recognised brands in sports betting, 1xBet believes its experience gained in other markets stands them in good stead and the company claims it will utilise ‘tried and tested methods’ to ensure customer satisfaction of the highest level as well as a series of special offers for players across the country.

“It is not everyday that one enters such a large market,” said 1xBet’s team. “Therefore we are giving particular priority to broadening our name in this emerging market whilst maintaining our brand. We can promise that in the near future you will discover a great deal about the activities of 1xBet in Mexico. But for now, we can assure future players of this – we have a lot of phenomenal things lined up for you.”

Following the approval of its Mexican gaming license, 1xBet has conducted focused R&D into which sectors take centre stage in the country’s industry. The company has highlighted it will promote a high number of offers on football and boxing – the two main sports in Mexico – as well as catering to all other players with its more than 70 sports offerings. In addition to sports betting, 1xBet will also tap into the increase in the popularity of eSports in Mexico, as well as presenting other special betting options across the region.

“Mexico is a vibrant nation of sports enthusiasts,” said 1xBet’s team. “The love of sports and victories is evident in the manner in which the public ardently supports local athletes and teams from the bottom of their hearts. Mexico is one of the centres of the emerging LatAm industry and we are pleased to start work here and support the passion of the Mexican people with our quality product. We have huge plans which were formulated after conducting a detailed examination before entering the market and we guarantee 1xBet will do everything to raise the status of Mexico in the gaming industry to an even higher level.”

1xBet has stated its first priority is to become the number one bookmaker for Mexican players and with its new license not being limited to only online activities, the company is also hard at work establishing a physical presence in the country.

“The 1xBet team adheres to its philosophy and believes that there is no universal path to success,” the team added. “Our betting company is firmly established in several dozen countries, and each experience was unique. Each market has its own specifics of work, and for us, each is an invaluable experience. Of course, we will use all our knowledge to develop the brand in Mexico, but at the same time, we will prepare something new and innovative for this region. This is the only way to win consumer loyalty and earn a positive reputation. Whether online or land-based we will be available to everyone, because our site and application are already available for Mexican users.”

Alongside Brazil, Mexico is one of the key gaming markets in Latin America in terms of revenue and serves as a barometer for the future of the industry in the region. With 1xBet’s new license, the company is keen to establish new partnerships, ambassadors and sponsorships, not just to help grow the brand’s footprint in the region, but more importantly, to raise the profile of the Mexican industry and drive the country’s market forward at this crucial time.

1xBet’s team concluded: “Mexico and Brazil are both important markets for us at this time and with our latest license we look forward to strengthening our position in Mexico as one of our main areas of focus in Latin America. Of course, when you start working in a new market, this opens up opportunities for new partnerships and sponsorships. In Mexico, there are a lot of media people, star athletes and strong teams. We are already considering sponsorship ideas with top figures in the Mexican market so stay tuned for more news coming soon!”

Aviatrix

Aviatrix and Vibra Solutions Agree Partnership with Focus on Latin America

Published

10 hours ago

April 19, 2024

GamingAmericas.com

aviatrix-and-vibra-solutions-agree-partnership-with-focus-on-latin-america

Aviatrix, the crash game that’s changing the way online casinos engage their players, has partnered with platform provider Vibra Solutions in yet another move that expands its reach in Latin America.

Aviatrix’s push into Latin America has really picked up pace over recent months and that continues with this deal.

Vibra Gaming has established itself as a major player in the region since it was founded in 2020 and later with the launch of Vibra Solutions in 2022, its platforms and content aggregation division. Now operators using its platform will be able to offer customers Aviatrix.

“We’ve long admired the fantastic work Vibra Solutions is doing in growing our industry across Latin America via innovative product development,” the Latin America Head of Business Development for Aviatrix, Gabriela Novello, said. “By working alongside it, we’re able to bring Aviatrix to more players in the region and together write a new chapter in this ongoing growth story.”

“Our commitment to our operator partners is to provide the very best portfolio of games available,” the Chief Commercial Officer for Vibra Solutions, Federico Saini, said. “Some of those we build ourselves but others we onboard via partnerships like this. Aviatrix is one of the most talked about games in the industry at the moment and we couldn’t be happier to be able to offer it to online brands via our platform.”

Aviatrix’s has enjoyed considerable success in Latin America since it was launched a little over a year ago including being named Rising Star in Casino at the SBC Awards LatinoAmerica.

Brazil

PG Soft Set to Sponsor Key SiGMA Americas Event

Published

10 hours ago

April 19, 2024

GamingAmericas.com

pg-soft-set-to-sponsor-key-sigma-americas-event

PG Soft, a world-class digital mobile games company, is proud to announce its sponsorship of SiGMA Americas set to take place in Sao Paulo, Brazil, from April 23 to 25. The important iGaming event is being hosted at the Transamerica Expo Center.

As a leading event sponsor, PG Soft will benefit from prominent branding opportunities including the PG Soft logo printed on staff shirts and an exclusive PG Soft logo and video content at the registration table.

This commitment highlights PG Soft’s ambition to amplify its presence in Latin America, particularly the Brazilian market. Before expanding into the jurisdiction, PG Soft completed an in-depth research and analysis project for a true understanding of the local players’ preferences, which included consumer behaviour, purchasing habits and regulatory requirements.

PG Soft has been working on developing bespoke and localised games tailored specifically for the Brazilian audience.

“Brazil represents a wonderful opportunity for PG Soft and we’re proud to partner with SiGMA Americas for this influential iGaming gathering,” a spokesperson for PG Soft said. “We place huge importance on producing localised content, features and promotions that not only align with Brazilian player preferences, but also meet the regulatory requirements.”

Latin America

OKTO to Exhibit its Cutting-edge Payment Solutions at SiGMA Americas

Published

13 hours ago

April 19, 2024

GamingAmericas.com

okto-to-exhibit-its-cutting-edge-payment-solutions-at-sigma-americas

OKTO is poised to unveil its latest payment innovations in Brazil and across Latin America at Sigma Americas, inviting partners and industry peers to join OKTO’s booth J50 from April 23 to 25. Renowned for its commitment to revolutionizing the payment landscape, OKTO will showcase a complete suite of payment and financial solutions designed to enhance user experience and convenience with instant pay-ins and payouts capabilities.

At the core of the showcase will be OKTO’s comprehensive array of tailored solutions addressing the diverse needs of gaming operators in the region, including cutting-edge Advanced Banking Solutions. OKTO’s banking solutions offer seamless fund transfers and robust financial advisory services, ensuring operational efficiency and regulatory compliance. In addition, attendees can experience firsthand OKTO’s innovative eFX services, providing access to competitive foreign exchange rates for gaming operators to manage currency conversions effortlessly, minimizing currency-related risks.

Stealing the spotlight for Brazil is OKTO’s latest offering – Pix Direct & Pay And Play, showcasing seamless functionalities in the realm of open banking. Pay and Play simplifies user onboarding and transaction processing by integrating payment initiation with instant user verification, leading to accelerated player registration, heightened engagement, and retention rates. PIX Direct caters specifically to the Brazilian market, offering a streamlined payment experience through Brazil’s instant payment system, Pix, ensuring fast and secure transactions.

As part of the display will be OKTO’s KYC as a Service, streamlining the Know Your Customer (KYC) process for gaming operators, enhancing operational efficiency and compliance.

A highlight of OKTO’s booth is its payment orchestration service, specially crafted for the dynamic LatAm regions. This service underscores OKTO’s focus on powerful paytech, unlocking seamless and instant pay-ins and payouts via a single integration across multiple regions, backed by diverse local payment methods, addressing the varied payment needs of the Latin American market.

Exhibition attendees are in for a treat with live demo sessions featuring all OKTO services together with company’s advanced eVoucher payment method OKTO.CASH and the user-friendly online wallet solution, OKTO.WALLET. The wallet is specifically optimized for igaming users, ensuring a secure and effortless platform for managing funds both in and out.

Leonardo Chaves, Country Manager at OKTO, said: “Our dedication to offering compliant, instant and user-friendly payment solutions for both deposits and withdrawals, ensuring a seamless experience for both users and merchants, remains steadfast. We look forward to welcoming partners, clients, and industry experts and friends to our booth, where our team will be available to discuss our customized services designed specifically for Brazil and Latin America.”