Affiliate Industry
Parimatch encourages European affiliates not to underestimate Africa
Following Parimatch’s success establishing itself as an exciting and trustworthy brand in Tanzania, the company has set its sights on the wider continent aiming for key launches across affiliate, mobile and sports betting in the near future. As the brand prepares to bolster its position in the market, Parimatch International’s CEO Anton Rublievskyi and CMO Dmitry Belianin discuss the industry’s growth on the world’s second-most populous continent…
“Africa presents an excellent opportunity for affiliates,” according to Dmitry Belianin, CMO Parimatch International, highlighting how the region removes the issues of the overcrowded affiliate market and high cost advertising platforms which have become potential sticking points in Europe. 2020 will see the brand actively develop its status and the status of affiliate market in Africa as Parimatch prepares to expand its footprint on the continent.
“Since the African market is at an early stage of development, the affiliate model has not yet developed,” explained Belianin. “We are now working on this to attract existing affiliates outside the African market by sharing our experiences and case studies, and also providing training. Affiliates that have been involved in working with the African region are already seeing excellent results and their performance is even better than in some European regions. As the sector expands, we encourage all affiliates to work with reliable brands in the market, such as Parimatch.”
Africa has been of key importance for the company over the last five years, not just with affiliates but across mobile, sports and live betting, during which it has been establishing and strengthening its brand in Tanzania. Having navigated the unique rulings and intricacies of the region, Parimatch aims to develop further in 2020 determined to bring its international expertise in building a trusted brand into play wherever it develops across Africa.
While some companies have struggled to gain real traction with local audiences, the Parimatch name is already recognised in Tanzania thanks to a strong commitment to its brand and a strategic rollout of unique activities. Mirroring their own global success with brand ambassadors such as Conon McGregor and Mike Tyson, Parimatch International has achieved significant growth in Tanzania by partnering with prominent cultural and sports influencers. “Our initial retail activity proved successful, however, we realised that in order to further scale the business we needed to focus on the online platform and invest more in this part of our offering,” said Belianin. “A major development for our brand in Tanzania was the signing of Diamond Platnumz as our ambassador. He is one of the most popular singers in Tanzania and a well-known personality. We also hold sports events, arrange match viewings and collaborate with other companies in various business areas. Of course, we plan to broaden our expansion in the African market, but we are approaching this selectively and carefully.”
Echoing this sentiment, CEO of Parimatch International, Anton Rublievskyi, stated: “Before building a brand in a new market, you need to make sure that all processes are in place, the product is competitive and that payment solutions for depositing and cashing out are working efficiently.
In Tanzania, we are promoting our brand through working with Diamond Platnumz, who has written a song for Parimatch which is now live on all local radio stations, as well as running advertising and influencer marketing campaigns. Currently we operate in Tanzania only, but this year we do have plans for expansion in Africa.”
In 2019, Lasha Gogiberidze, former Chief Executive Officer at Parimatch Africa advocated Africa’s position as an ‘excellent demonstration of a market primed to drive the next step’ in the future of both technology and the betting industry. In this new decade, aside from affiliates the next big focus in terms of gaming and technology are unequivocally mobile and live betting according to Belianin and Rublievskyi.
“With the development of mobile devices and technologies, the demand for live betting is growing rapidly,” argued Belianin. “We track customer preferences, and have found that the audience in the region enjoy user-friendly and fast products. Gaming applications with an easily accessible interface and simplified jackpots are popular in Africa. Companies that have adapted their products to this demand have shown steady growth.”
Rublievskyi concurred: “The development of mobile devices and connectivity in Africa is key to the accessibility and popularity of online betting platforms. Of course, we closely monitor the rate of digital transformation across the continent and therefore understand that the demand for retail space is gradually decreasing. Our task is to adapt the product to customer preferences, so we focus on developing convenient mobile apps for players and are moving towards the live betting market.”
In terms of ongoing strategy, Parimatch International is developing a new version of its platform for the African industry which Belianin believes will “fundamentally change the competitive landscape of the Tanzanian market”.
“Parimatch International is a multinational team, and we are working hard to expand our offer within Africa,” he said. “Although we cannot announce the markets in which we plan to launch our product in 2020 just yet, we can say we will be launching in several countries with large markets and great potential for a successful introduction of our online betting format.”
Belianin concluded: “We want to bring our innovative new product to customers in 2020. We also plan to launch several large-scale special projects focused on CSR and Tanzania’s sport industry. Similarly, Parimatch International will strengthen ties with local sports leagues and teams in the near future so in terms of Africa in this new decade, we’re definitely ‘Fired Up to Win’!”
About Parimatch International:
Parimatch International is a part of the Parimatch holding, responsible for the international markets, such as Africa, Asia, and Latin America.
The company uses the newest version of the Parimatch products, which offer an exciting form of entertainment that enhances customers’ enjoyment of sports and gaming.
The commitment to sports as entertainment is reflected in the sponsorship partnerships: UFC, Conor McGregor, Mike Tyson, and Diamond Platnumz are amongst them.
Parimatch International invests in the building of strong and agile business culture and constantly empowers employees’ development.
Affiliate Industry
The Nomination Committee’s Proposal of Catena Media’s Board of Directors at the Annual General Meeting 2024
The Nomination Committee of Catena Media proposed re-election of the following members of the Board of Directors:
Øystein Engebretsen
Theodore Bergquist
Adam Krejcik
Sean Hurley
The Nomination Committee proposed that Erik Flinck and Dan Castillo be elected as new members of the Board of Directors.
Göran Blomberg, Esther Teixeira-Boucher and Austin Malcomb have declined re-election as board members.
The Nomination Committee proposed that there will be six (6) members of the Board of Directors, changed from seven (7).
The Nomination Committee also proposed Erik Flinck to be elected as Chairman of the Board of Directors.
Erik Flinck, born in 1980, currently provides high end business consulting combined with serving as Chairman for the digital health startup, dr HUD. Mr Flinck previously served as Head of BCG Sweden and has extensive experience from corporate management, growth and turnarounds from nearly 20 years of Management Consulting and serving as Head of Group Strategy and M&A at Sandvik AB. He has a Masters Degree in Engineering (Software development and Financial Mathematics) from the Royal Institute of Technology in Stockholm and a Masters Degree in Business and Administration from Stockholm University and Stockholm School of Business.
Born in 1980, Dan Castillo has accumulated over 20 years of experience across startups, growth companies and turnarounds. Since 2015, Castillo has invested in Catena Media, maintaining a close watch on its progression, especially after its IPO in 2016. He has previous experience of listed board work in Kotipizza which Orkla acquired in 2018. He currently serves on the boards of five companies in different sectors, including Quartr.com in Fintech and Hope Studios in movie production. His academic background includes studies in Finance and Economics at Linköping University.
The Nomination Committee of Catena Media consists of:
Nicklas Paulson, representing Investment AB Öresund (chair of the nomination committee)
Marianne Stenberg, representing Second Swedish National Pension Fund
Martin Zetterlund, representing Niklas Karlsson
Göran Blomberg, chairman of the board of Catena Media.
The post The Nomination Committee’s Proposal of Catena Media’s Board of Directors at the Annual General Meeting 2024 appeared first on European Gaming Industry News.
Affiliate Industry
SOFTSWISS is Best Platform Solution in Asia
SOFTSWISS, an international tech company with over 15 years of experience in iGaming, celebrates its resounding success in Asia, triumphing in two categories at the Asia Gaming Awards.
The Asia Gaming Awards convenes key stakeholders from the Asian gaming sector – operators, regulators, suppliers, and service providers – to celebrate achievements within the industry. In 2024, SOFTSWISS earned recognition in the categories of Best One-Stop Platform Solution and Best Affiliate Marketing Solution.
With over 15 years of experience in the iGaming industry, SOFTSWISS crafted a robust ecosystem of products that allows its clients to create an iGaming business from scratch. Having a complete range of products and solutions for online gaming and betting, SOFTSWISS also offers innovative tools for player engagement and a comprehensive system of services.
Over 860 brands employ SOFTSWISS’ software to provide an exceptional player experience to more than six million players from different regions all over the world. Notably, 80% of SOFTSWISS clients are satisfied with the company’s products and services, according to a survey conducted by the leading marketing agency Kantar.
Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, shares his delight: “SOFTSWISS is proud to acquire the esteemed Best One-Stop Platform Solution Award, which testifies to the outstanding contributions of our company to the development of the Asian gaming industry. We express our earnest gratitude to our dedicated team for their tireless efforts and our valued clients for their trust, pivotal to our success.”
Another well-deserved award belongs to Affilka by SOFTSWISS, a modular and feature-rich software platform which helps manage, track, and analyse affiliate performance.
According to Kantar’s survey, held at the end of 2023, Affilka’s customer satisfaction rate was 8.1 out of 10. At the same time, 97% of respondents expressed satisfaction with Affilka’s service.
Boasting a client’s portfolio of more than 320 iGaming brands in 2023, the affiliate marketing platform shows almost two times YoY growth in affiliate GGR.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, comments on the recent victory: “We are proud to achieve this recognition in the Asian gaming market. Our team puts a lot of effort into constantly evolving product performance. Let this accolade fuel our unwavering commitment to innovation and excellence, driving us forward as we continue to serve our clients with the highest standards of quality and service.”
Since the beginning of the year SOFTSWISS has already gained such prestigious accolades as Responsible Gaming, Crypto Company, Platform Provider, Software Supplier, and others. The esteemed awards, namely IGA, GGA EMEA, SiGMA Eurasia, EGR Nordics, SiGMA Africa, Asia Gaming Awards stand as obvious recognition of SOFTSWISS’ significant contribution to the iGaming industry all over the world.
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
The post SOFTSWISS is Best Platform Solution in Asia appeared first on European Gaming Industry News.
Affiliate Industry
North Star Network Acquires MrFixitsTips.co.uk
North Star Network is proud to announce its acquisition of MrFixitsTips.co.uk as it increases its footprint in the United Kingdom market and adds another heritage brand to its sports media portfolio.
With a 14-year legacy of providing tips and predictions content, MrFixitsTips.co.uk becomes North Star Network’s second major signing of 2024, following on from its seven-figure acquisition of SportsMole.co.uk, which was announced publicly on February 29.
It now joins existing media properties including Top Mercato, Afrik-Foot, Trivela, Premier League Brasil and Vringe to expand North Star Network’s international footprint while giving North Star Network another power asset focused at a United Kingdom audience.
“I want to thank the team at MrFixitsTips.co.uk for its trust,” the co-founder of North Star Network, Julien Josset, said. “MrFixitsTips.co.uk is one of the most credible tipster services in the United Kingdom. Working closely with the MrFixitsTips.co.uk team and our internal experts, we aim to provide more value to the existing community.”
Founded in 2010, MrFixitsTips.co.uk has grown to become a recognised multi-sport authority in the sphere of United Kingdom betting news and tips.
“We’re thrilled to have worked with North Star Network to secure an ambitious future for MrFixitsTips.co.uk,” a spokesperson for MrFixitsTips.co.uk said. “It has demonstrated great vision for the site and shown a tremendous professionalism in our dealings. We are 100% confident that it is perfectly placed to take the operation to the next level.”
North Star Network is delighted to continue working with the MrFixitsTips.co.uk team, with a view to growing the audience, developing the tips and betting news and expanding the site with its creative, data-driven approach to sports media.
North Star Network is a leading sports media group operating sports brands across 30 countries. With a headcount of 85 people, the company is headquartered in Paris, France, with offices in Lille, France, and Sao Paulo, Brazil.
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