Press Releases
BOSS. Gaming Solutions bets on Sportsbook as part of major brand expansion in 2020
With its position as one of the world’s leading independent software developers firmly intact, the dawn of this new decade is a key turning point for the entire BOSS. Gaming Solutions enterprise, according to CEO, Jeff Letlat. Encompassing new geographical partnerships, cross-sector expansion and a strong Customer First approach, 2020 is set to let the whole industry know, who’s the BOSS…
Since its inception, BOSS. Gaming Solutions has become renowned for delivering its principal gaming platform, sportsbook and betting services, land-based casino software, affiliate system, payment solutions, own online casino slots and White label solutions. As the company enters 2020, its focus on growth will be threefold: building relationships in new markets, investing in Sportsbook and developing its online slot development studio, ThunderSpin.
“Expansion is part of the growth and a desire to explore further grounds has always been our goal,” explained Letlat. “At this point we aim to deepen our roots in Europe where we already have a successful operation whilst we keep our appetite open for LATAM & Asia.
“As a group, BOSS. Gaming Solutions is gaining more value knowing that we have launched our gaming studio ThunderSpin where the games are already live for many of our partners in Asia, LATAM as well Europe. Regarding our White Label services, our aim is to add Sportsbook by the end of Q2 which will definitely add more value and maturity to our products and increase our resources in our HQ of Malta.”
This year marks a major landmark for the group with the company’s casino brand celebrating five years in 2020, alongside a number of key launches set to shake up the online and land-based sectors throughout the year. “BossCasino.com’s five year anniversaryis a big milestone for the brand,” added Letlat. “Going forward we will also be establishing a presence in LATAM where we offer our White Label services from Q4 2020. As per ThunderSpin.com our main focus is to solidify roots in Europe as well as testing the environment in Asia.”
Following his appointment as CEO in 2019, Letlat has consistently heralded the importance of a Customer First strategy for the company explaining that customer centricity is not just about offering great customer service, “it is offering a great experience from the awareness stage, through the purchasing process and finally through the post-purchase process”. As a core mantra of the business, this focus will continue throughout the company’s ongoing game plan in the decade ahead. Letlat said: “We wholly understand the audience we are targeting and by bringing a customer centric mind-set to every team whilst maintain innovative ideas, we will definitely fulfill our players needs and continue to give them a great gaming experience.”
In addition to bringing heightened attention to the customer journey across all the company’s brands in 2020, BOSS. Gaming Solutions is also keen to counteract the big issues facing the industry. Commenting on where he sees the main concerns rising from, Letlat said: “Legislation & regulation are definitely getting tighter. However, as a brand we embrace it and support it 100 percent as it keeps the industry healthy for the providers, operators and players. Besides this, there are a few big markets which are being saturated and unfortunately this impacts negatively on the industry as it fosters a quantity vs. quality approach. At BOSS. Gaming Solutions we intend to maintain our consistent quality approach towards our clientele.”
Having been a key figure in the gaming spectrum for more than a decade, Jeff Letlat is keen to foster change as BOSS. Gaming Solutions’ CEO, stating last year how he wants the brand to be recognised as “new, innovative, breaking stereotypes and impressive”.With all its core products and solutions set to expand both in terms of their goals and their geographical position, Letlat is forthright about the company’s continued focus on invention as they continue to establish themselves as a world-class player.
“Innovation does not have limits and that is the beauty of the gaming industry,” he said. “A year ago, we were a casino platform provider barely known in the industry, yet today we are a fast growing company which covers all aspect of gaming: Games Studio, White Label Provider and an Operator with multiple licenses. Of course this success is the result of hard work and the right team allowing us to deliver quality products to our partners and players who have shown their satisfaction by keeping loyal to us and recommending us.”
He concluded: “We believe in innovation as long as it contributes to a better User Experience hence why this year we will launch Sportsbook across our brands and continue our growth in markets such as Asia, Europe and Latin America. As an independent studio, our approach is a very simple – we will deliver a modern approach with maximum entertainment.”
Press Releases
Fast Track welcomes PolarLotto: taking online lotto in Sweden to new heights
Malta, 28th March 2024 – PolarLotto, a leading provider of lotto betting services in Sweden, has just announced a strategic partnership with Fast Track, a leading provider of CRM solutions designed specifically for the iGaming industry. This collaboration aims to propel PolarLotto’s expansion from offline to online offerings, bringing the excitement of the world’s biggest lotteries to Swedish players in a safe and responsible manner.
PolarLotto prides itself on its commitment to transparent and ethical gaming practices, with a focus on player safety and responsible gaming. By teaming up with Fast Track, PolarLotto aims to leverage cutting-edge technology to expand its business model from traditional to online, ensuring a seamless and engaging experience for its customers.
Commenting on the partnership, Benjamin Burstein, CEO of PolarLotto, expressed enthusiasm about the possibilities ahead, stating, “We are excited to embark on this journey of transforming our business with the latest technology and automation tools provided by Fast Track. As we transition to the online space, we are confident that Fast Track’s expertise in custom segmentation, real-time data capabilities, and personalised experiences will enable us to better serve our players and achieve our business objectives.”
Fast Track also expressed confidence in the partnership, highlighting the potential for exceptional results through its Singularity model, which uses AI and machine learning to deliver tailored content to players, at the right time and through the most effective channel. “We are thrilled to partner with PolarLotto and support their online expansion,” said Simon Lidzén, CEO and co-founder of Fast Track. Our tools are designed to empower lean teams to achieve remarkable results, and we look forward to helping PolarLotto maximise their online presence and engagement.”
The post Fast Track welcomes PolarLotto: taking online lotto in Sweden to new heights appeared first on European Gaming Industry News.
Press Releases
FANDOM DECODES THE TUG-OF-WAR FOR FAN ATTENTION BETWEEN GAMING & ENTERTAINMENT COMPANIES IN 2024 INSIDE ENTERTAINMENT STUDY
Study Identifies a New Target Audience – The “Switchers” – and Why Dramas Could Be the Next Big Gaming Franchise
Forget the gaming vs. entertainment narrative. Fandom, the world’s largest fan platform, today released its annual Inside Entertainment study which reveals a nuanced reality: fans crave both immersive gaming worlds AND timeless storytelling across tv and film, NOT one or the other. Leveraging first-party data from Fandom’s extensive platform – 350 million monthly unique visitors, 45 million pages of content and 250k fan-powered wikis – coupled with a global study, Inside Entertainment: The Entertainment & Gaming Tug of War goes beyond industry headlines to:
- Understand the dynamic coexistence between the gaming and TV/film industries
- Identify a brand new audience – the “Switchers”
- Detail why dramas and book adaptations present a huge opportunity to be the next hit video game franchise
“Every industry analysis refers to the battle for fans’ attention across entertainment and gaming but we’ve found that it’s not an either or. In fact, combined, entertainment and gaming experiences strengthen fan connection and deliver incremental engagement,” said Stephanie Fried, CMO of Fandom. “Understanding the interplay between these mediums is key to building authentic and enduring fan experiences; and understanding the value and role of each medium is essential for developing powerful marketing messaging to attract and retain fans.”
Key Findings
- 67% of fans are spending the same or more time consuming content or playing video games, but their behavior is shifting:
- 33% are spending less time on cable or in theaters – and the number one activity they’re switching to is gaming (59%
Switchers’ refers to the audience moving away from watching movies & binging TV shows in their free time to do other activities. Outside of gaming, switchers are also spending time:
On social media (47%), reading (56%) and doing hobbies (37%)
With 56% of the switcher audience spending time reading, it presents an opportunity to re-engage this audience and pull them back into the ecosystem with new content strategies, like book-to-game or book-to-film cross over adaptations
But don’t worry entertainment companies. Just as gaming is the #1 activity for entertainment fans, watching TV and movies is the #1 activity gamers turn to when taking a break from gaming – which means these industries are inevitably intertwined and could benefit from joint endeavors or conquest/win-back strategies
Drama could be #1 untapped genre for gaming companies to explore when looking for their next big hit. Our data uncovers that drama fans who also game gravitate towards genres like:
- Role-Playing (RPG): 73%
- Adventure: 72%,
- Simulation: 62%,
- Sandbox/Open World: 62%,
- Puzzle: 60%
Gaming wins on super serving the emotional needs of fans, identifying a niche area streamers & studios should not only be aware of – but double down on:
- 82% of gamers think video games are more interactive & engaging than movies and TV
- 59% feel more accomplished when playing a video game
- 53% like that they have more control in the story when playing video games
- 45% feel more invested in the storylines in video games
Top 3 Takeaways For Advertisers and Marketers
1. Gaming is a Friend vs. a Foe
- Despite common misconceptions, there is a true symbiotic relationship between the gaming and entertainment industries – they both serve different emotional needs for fans and can actually complement each other – with the right fan strategy.
- Therefore, if studios, networks and streaming companies cater to the distinct emotional desires of their specific audiences, they can successfully influence a fan’s choice between mediums and content types and build out a more robust conquest strategy for both retention and acquisition.
2. Sway the Switchers
- Switchers are the audience entertainment companies should be first and foremost targeting in this “tug of war” to capture fan attention, because switching to watching TV & movies is the first activity gamers engage in after they stop playing.
- This underscores the importance for entertainment companies to develop strategies that resonate with these “switchers.”
3. Find your Niche
- With the growing intersection between gaming and entertainment, it’s crucial for studios, networks, and streamers to align on a gaming strategy that drives viewer engagement and retention.
- While many entertainment companies know they need a focus on gaming to drive their business forward – how and where are often barriers. Developing a gaming-specific fan strategy by finding niche pockets in the vast ecosystem – like targeting drama fans or creating book adaptations – is key for reaching a high affinity target at scale.
For an interview with a Fandom executive to discuss the study in more detail, please contact Rachelle Savoia at [email protected]
Methodology
The 2024 Inside Entertainment study regionally analyzes the dynamics between diverse forms of entertainment based on a survey of 5,500 entertainment and gaming fans aged 13-54 These insights were validated and deepened through Fandom’s proprietary, first-party data from 2024 – more than 350 million monthly unique visitors, 45 million pages of content across 250,000 wikis. This methodology provides a 360-degree view of franchises and fan interest across the entertainment and gaming landscape through the eyes of Fandom.
Press Releases
Red Bull Gaming premieres ‘Memories of CS:GO’ documentary highlighting the game’s early years
As the CS2 PGL Major in Copenhagen is set to kick off, Red Bull Media House will unveil a captivating feature-length documentary, “Memories of CS:GO – The Early Years,” an ode to one of the most influential games ever made.
This film takes viewers on an immersive journey through the origins and evolution of Counter-Strike: Global Offensive (CS:GO), featuring personal accounts and defining moments from several of the most legendary figures of the game.
The 90-minute documentary, narrated by Counter-Strike commentator Henry “HenryG” Greer, chronicles the remarkable trajectory of CS:GO, from its grassroots beginnings to becoming a global esports phenomenon.
Produced by Red Bull Media House, the film captures the essence of the game through the eyes of its most well known players, including Olof “olofmeister” Kajbjer Gustafsson, Patrik “f0rest” Lindberg, Richard “shox” Papillon, Gabriel “FalleN” Toledo, and Jarosław “pashaBiceps” Jarząbkowski, among others.
The documentary’s release is timed to precede the playoff stage of the PGL Major Copenhagen, scheduled for March 26, 2024. It will premiere on Red Bull Gaming’s YouTube channel at 21:00 CEST, offering viewers worldwide an insider’s perspective on the beloved game.
Event Details:
- What: Premiere of “Memories of CS:GO – The Early Years”
- When: March 26th, 2024, at 21:00 CEST
- Where to watch: Red Bull Gaming’s Youtube Channel
- The “CS:GO Memories” documentary can be viewed shareit.redbull.com
The post Red Bull Gaming premieres ‘Memories of CS:GO’ documentary highlighting the game’s early years appeared first on European Gaming Industry News.
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