Leading sportsbook will deliver targeted campaigns and personalised player journeys

Altenar, a leading sportsbook and iGaming software provider, has announced a strategic deal with player engagement platform, Fast Track.

As part of the partnership, Fast Track, a leader in AI-powered CRM with real-time data capabilities, has integrated its cutting-edge technologies with Altenar’s PAM tools.

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This marks a significant milestone in the industry, bringing together Altenar’s comprehensive iGaming platform with Fast Track’s expertise in scalable player engagement solutions to enhance the customer experience with hyper-targeted campaigns and dynamic, personalised journeys.

The agreement underlines Altenar’s commitment to providing bespoke solutions to operators using the Altenar Gaming Platform (AGP) and highlights Fast Track’s transformative CRM approach.

Known for its automation capabilities, Fast Track also enables operators to deliver 1:1 player experiences at scale. This integration will provide Altenar’s operators with a streamlined onboarding process, access to real-time insights, and the ability to make data-driven decisions quickly.

Charlie Williams, Commercial Director at Altenar, said: “We are excited to partner with Fast Track, a company that shares our dedication to innovation and excellence.

“This collaboration signifies more than just a partnership; it’s a synergy of strengths, combining Altenar’s robust PAM with Fast Track’s unparalleled expertise in player engagement and retention.”

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Simon Lidzén, CEO and Co-Founder of Fast Track, said: “Collaborating with Altenar represents a significant step forward in our mission to digitalise the iGaming industry.

“Together, we are set to deliver an immersive gaming experience that is not only enjoyable but deeply engaging and personalised for each player.”

Dragon Gaming, a leading slots provider, has successfully integrated Flows, the premier no-code automation platform. This integration streamlines their processes, significantly boosting both innovation and operational efficiency.

Flows supports businesses by speeding up development and simplifying integrations through a single interface and workflow automation tool.

By adopting Flows, Dragon Gaming can now accelerate its development process and simplify integrations through an intuitive single interface and advanced workflow automation tools. This strategic move enables Dragon Gaming to rapidly build new engagement tools, enhancing the gaming experience for its users while leveraging Flows’ unmatched flexibility and user-friendliness.

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Flows stands out as the most technology-agnostic software on the market, designed to integrate seamlessly with any existing technological infrastructure. This ensures businesses like Dragon Gaming can innovate without the limitations commonly associated with software development. The introduction of “Flo,” Flows’ innovative voice-activated AI software development tool, marks a significant advancement in digital product development. It empowers clients and partners to bring their innovative ideas to life swiftly and without the typical constraints of conventional development processes.

Ivars Dorofejevs, Business Development Manager at Dragon Gaming, said: “Dragon Gaming is set to revolutionise standard gamification practices, enhancing player lifetime value while providing an extensive array of games such as video slots, table games, and skill games.We are thrilled about our partnership with Flows, whose solutions offer unparalleled versatility. This collaboration empowers us to customise and expand our offerings to partners, ensuring relevance and setting new standards in the market.”

Domenico Mazzola, Director of Sales at Flows, said: “ We’re delighted to see Dragon Gaming harness the power of Flows to innovate and create new engagement tools. Their choice to utilise our no-code platform underscores the significant value and transformative potential it brings to forward-thinking slots providers. At Flows, we are passionately committed to empowering our clients like Dragon Gaming to unleash their creativity swiftly and seamlessly. By enhancing their game offerings with our platform, Dragon Gaming is not just elevating player engagement but is also setting a new benchmark for innovation in the gaming industry. This move marks an exciting future where technology and creativity blend to enrich the gaming experience.”