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PointsBet and NBA Announce Multiyear Sports Betting Partnership

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PointsBet to Receive Access to Official NBA Betting Data and League Marks, Integrate Win Probability Metric Across Select NBA Platforms

PointsBet, a top-tier global sportsbook operator, and the National Basketball Association (NBA) announced a new multiyear partnership, making PointsBet an Authorized Sports Betting Operator of the NBA.  The partnership marks PointsBet’s first with a professional sports league in the U.S.

As part of the partnership, PointsBet will integrate the first-ever Win Probability Metric across certain NBA platforms, including on NBA.com and NBA social media channels.  Powered by PointsBet, the Win Probability Metric will provide fans with real-time insight toward projected outcomes utilizing the same analytics and statistics that fuel the PointsBet sportsbook.

Additionally, PointsBet will have access to official NBA betting data and league marks across PointsBet digital betting platforms.

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“As a tech company at heart, the PointsBet team is excited to work with a league as savvy and forward-thinking as the NBA,” noted Johnny Aitken, CEO of PointsBet USA. “We’re certainly aligned in looking to present fans with the best experience possible, and we look forward to enhancing the sports betting aspect via the Win Probability Metric Powered by PointsBet.”

“We are thrilled to partner with PointsBet on its first U.S. sports league betting partnership, as they continue to grow their business throughout the U.S.,” said Scott Kaufman-Ross, Senior Vice President, Head of Fantasy & Gaming, NBA. “PointsBet has a unique offering in the marketplace and we are excited to find new ways to engage with fans together.”

PointsBet and the NBA will also work together on best-in-class practices to protect the integrity of NBA games.

 

About PointsBet
Launched in the United States in January of 2019, PointsBet is one of the fastest growing online sportsbooks in the country and is rapidly expanding its U.S. footprint. Originally founded in Australia, PointsBet is a cutting-edge bookmaker that prides itself on having the quickest and most user-friendly app (iOS and Android) while also providing the best content and experience for sports bettors. PointsBet is the only U.S. online bookmaker to offer PointsBetting – a unique and innovative way to bet – and has also introduced a slew of well-received, bettor-first initiatives, including: Good Karma Payouts, Early Payouts and an exclusive $10,000 gameday guarantee for all NBA and NHL playoff games, as well as the entire MLB and NFL seasons. PointsBet offers the most markets on all four major U.S. sports (NFL, NBA, MLB, NHL) and PointsBetting in the world, including up to 1,000 markets per NBA game.

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About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League.  The NBA has established a major international presence with games and programming in 215 countries and territories in nearly 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2019-20 season featured 108 international players from 38 countries and territories.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 1.6 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

 

SOURCE PointsBet

Gambling in the USA

Mr. Gamble Expands Across the US: CMO Paul Puolakka Reflects on the Growth into Pennsylvania and West Virginia

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Expanding Mr. Gamble’s footprint into Pennsylvania and West Virginia is a significant milestone for us. This is not just about entering new markets – it is about strengthening our position in the dynamic US iGaming sector.

By securing licences in these crucial states, we are readily available to deliver tailor-made experiences that align with the preferences of locals within these US states, thus enhancing our competitive advantage.

As the Chief Marketing Officer, I have played a key role in his expansion. My deep understanding of market trends and expertise in affiliate marketing has been vital in navigating these new territories. My focus has been on ensuring that our entry into these US states is not only successful but sustainable in the long term.

As we venture into these new states and new markets, I am more than confident that Mr. Gamble is going to be a loyal companion and guide for many players looking to take that first step towards casino gambling.

The Strategic Vision Behind Mr. Gamble’s US Expansion

Expanding into Pennsylvania, and West Virginia is a strategic move that aligns perfectly with Mr. Gamble’s growth plans. These states have been specifically chosen for their thriving and expanding markets, clear regulatory frameworks, and strong player engagements.

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West Virginia has shown a growing interest in online gambling, making it a tempting choice for expansion.

Our success in New Jersey was a prime factor in this decision. The positive feedback and solid performance of our site have validated our approach and showcased the potential for growth in other states. This experience has given us a good confidence boost as we venture into these new markets. We are confident that our offerings as well as adherence to regulatory standards will resonate with our readers.

For Mr. Gamble, entering West Virginia is a natural progression. These new states provide markets with strong regulations that give priority to player safety. Given our achievement in New Jersey, I am optimistic that our site will connect with players in these states just as effectively.

Positive Response from Our Readers

The feedback we have received since expanding into the US has been exceptionally gratifying. Both our operator partners and readers have shown great enthusiasm for what Mr. Gamble has to offer. Our dedication to transparent high-quality content and user-centric experience has clearly struck a chord with the US audience.

From my point, the feedback has been overwhelmingly positive. Readers have praised our honest reviews and transparent information, highlighting their satisfaction with the reliability of our content. The feedback mirrors our commitment to building trust and delivering good value to our readers.

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Our casino operator partners have also expressed their appreciation for our marketing approach. They have noted that our effective marketing strategies and transparent methods have contributed significantly to their positive experiences.

One partner remarked, ‘Mr. Gamble’s clear, straightforward approach and dedication to high-quality content and exclusive bonus offers have made our collaboration both smooth and rewarding.’

What Players in Pennsylvania and West Virginia Can Expect

Players in Pennsylvania and West Virginia are in for a treat with Mr. Gamble’s arrival. Players can enjoy reading comprehensive reviews of licensed and regulated casino sites, get their hands on exclusive casino bonuses and enjoy a wide range of games by the world’s leading game developers. Whether you are accessing our site from your laptop or mobile device, we have optimised the experience so you can navigate the site without any issues.

We are also rolling out state-specific casino bonuses. Expect generous welcome casino bonus offers, free spins, no deposit bonuses and match deposit offers designed to boost your bankroll. We regularly update our page so you always have access to the latest casino promotions.

Mr. Gamble’s website features a user-friendly design with handy filtering options, making it easy to find exactly what you are looking for. The site has been created with different player needs in mind, ensuring a smooth and enjoyable experience as you explore the best casinos and bonuses available in your state.

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Promoting Responsible Gambling: Play Smart with Mr. Gamble

At Mr. Gamble, our dedication to responsible gambling is unwavering. We strive to ensure that our readers enjoy a secure and enjoyable experience by featuring only licensed casinos that follow regulatory standards religiously.

Responsible gambling is a fundamental principle for us as we enter the US market. We are committed to equipping readers with the necessary tools and resources they may require to gamble responsibly. Every casino we promote meets the highest standards for fairness, security and player protection.

Our team’s effort has been key to our successful expansion into these new states. From content to development and marketing, every department has worked tirelessly to achieve our goals. Their hard work is the driving force behind our progress and I am incredibly proud of this monumental achievement.

The potential in the US market is enormous and the positive feedback we have received is only the tip of the iceberg. As we continue to grow, I am excited about what the future holds and that the presence of our site in these states will only strengthen, setting the stage for further expansion in the years to come.

Mr. Gamble: Gamblers’ One Stop Shop

Mr. Gamble stands at the very front of iGaming affiliating, offering in-depth and frank casino reviews as well as expert insights for gamblers. With a strong presence across multiple regulated markets, we are dedicated to delivering reliable information while promoting responsible gambling practices.

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Since launching, Mr. Gamble has gained recognition and scooped up awards for its commitment to transparency and fairness. We pride ourselves on providing unbiased reviews of online casinos, slot and casino games and clear terms for casino bonuses and promotions.

Our main goal and mission is to equip players with all the necessary information to help them make informed choices, thus ensuring a safe and enjoyable gaming experience.

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Gambling in the USA

Gaming Americas Weekly Roundup – November 25-December 1

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

In honour of its fourth anniversary, Live! Casino Pittsburgh has officially unveiled a $3 million capital investment project designed to enhance its gaming and entertainment offerings. Now officially open to the public are the new Live! Poker Room, a High-Limit Table Games Room and The Social Club, a private meeting and event space. Live! Casino team members were joined by government and business leaders for a brief ribbon-cutting ceremony in the new Poker Room, where legendary Pittsburgh Penguins Stanley Cup champion Phil Bourque played the ceremonial first poker hand.

The newly reimagined Rio Hotel & Casino has officially joined the Destination by Hyatt brand, following the completion of the resort’s first phase of its $340 million property-wide transformation. As part of the Destination by Hyatt brand and award-winning World of Hyatt loyalty program, Rio connects guests and members to both the people and place of Las Vegas – offering guests a sense of belonging and the immersive experiences they crave. Rio is owned and managed by Dreamscape Companies.

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The New Jersey State Athletic Control Board announced that it has recently adopted an updated sports betting policy for all licensees, officials and employees. Effective immediately, the policy prohibits unethical betting practices and reinforces the commitment to maintaining fairness and public trust in combative sports, including boxing, wrestling, extreme wrestling, kick boxing and combative sports exhibitions, events, performances and contests.

Superbet Brasil has become the first betting house to pay the R$30 million (US$5.2m) concession required by the government to become a regulated company. To be able to make the transaction, the “Bet” (as the operators are called in Brazil) had to meet all the requirements of the Ministry of Finance in the document evaluation phase.

Alex Dixon, president and CEO of Q Casino & Resort and the Dubuque Racing Association has resigned his position, effective in January. Dixon has held the position at Q Casino in Iowa, US, for three years, taking over from Jesus Aviles in 2021. He has overseen the complete interior remodel of the venue which included the addition of an all-ages arcade.

BetMGM announced a major enhancement to its customer experience by consolidating BetMGM Reward Points (BRPs) into a single account. In addition to users’ cash balance, this feature enables BetMGM Rewards Points to travel with them across jurisdictions.

Partnerships

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Jackpot.com announced an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service. As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website.

Nuvei Corporation announced that it has been selected by Delaware North’s interactive gaming division to power deposits and payouts for Betly, its online real-money casino and sports betting brand. Delaware North operates Betly in West Virginia, Arkansas, Tennessee and Ohio in the US. This partnership enhances the player experience at the checkout, streamlining both the deposit and payout processes for Betly customers across their online casino and sports betting profile.

The post Gaming Americas Weekly Roundup – November 25-December 1 appeared first on European Gaming Industry News.

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Gambling in the USA

Gaming Americas Weekly Roundup – November 18-24

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Two of Alabama’s leaders in the hospitality and tourism industry — Wind Creek Hospitality, owned by the Poarch Band of Creek Indians, and the McGregor family, owners of Birmingham Racecourse and Casino and Victoryland Casino — announced that they have entered into an agreement under which Wind Creek will acquire the Birmingham Racecourse. The sale is expected to be finalised by early 2025.

Kaizen Gaming Colombia, owner of the Betano.co brand, was authorised by Coljuegos to operate online betting in the country. With this new operator, there are now 16 web platforms that have the approval of the entity to market games of chance online. The entity is also in the process of authorising an additional operator called Bingo Casino, which is expected to begin offering bets in the coming weeks.

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Gaming Laboratories International has become the first laboratory to achieve accreditation in Maranhão, Brazil. The accreditation allows GLI to perform tests and certification for the gambling and lottery industry interested in working with lottery and fixed-odds betting operators in the state of Maranhão. The milestone is the latest in a series of regulatory achievements for GLI in Brazil.

BetConstruct has announced their participation at this year’s GAT Caribbean Cancún that takes place in Mexico from November 26-28. Taking place at the Cancún International Centre, the GAT Caribe Cancú is a prestigious event that gathers manufacturers, operators and marketers to broaden the horizons of the online and land-based markets in Mexico, the Caribbean region and Central America.

Legendz Social Casino & Sportsbook announced its highly anticipated launch, offering players an unparalleled social gaming experience across 43 states in English and Spanish language. With a vast array of games, innovative features and a player-first philosophy, Legendz is set to redefine the online social and sweepstakes gaming landscape.

Partnerships

International Game Technology PLC has announced that it has launched its first wide-area progressive (WAP) compatible game in Colombia with the all-new Condor Link. Players across the country now have the opportunity to spin for large-scale WAP jackpots at nine properties operated by Winner Group Cirsa, one of Colombia’s largest gaming operators. Delivering a highly engaging entertainment experience to the gaming floor, IGT’s Condor Link game features four jackpot levels and a reset value of 75,000,000 Colombian Pesos (COP).

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Cisco and MGM Resorts International announced that the companies have signed a Whole Portfolio Agreement (WPA), empowering MGM Resorts with the majority of Cisco’s software portfolio. This includes cybersecurity, software defined networking, software defined-WAN, digital experience assurance, full-stack observability, data centre and services. This agreement spans 5.5 years, benefiting guests and employees across all of MGM Resorts’ properties.

Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphina’s passion for slots with Luckia’s innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts. Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities and land-based sports betting.

The post Gaming Americas Weekly Roundup – November 18-24 appeared first on European Gaming Industry News.

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