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Atlantic Lottery Board announces appointment of Chris Keevill as next President and CEO

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The Board of Directors of Atlantic Lottery is pleased to announce the appointment of Chris Keevill as the organization’s next President and Chief Executive Officer. Keevill brings to the position more than 20 years of experience in digital transformation, innovation, marketing and media at the regional, national and international level. Keevill will officially join Atlantic Lottery on May 1, 2020.

“It is an honour to be selected to lead the outstanding team of employees at Atlantic Lottery who are firmly committed to delivering on the corporation’s core strategy of growing its player base, improving player experience in a digital world, and modernizing the corporation’s capabilities to deepen its relationships with players. I’m looking forward to embracing the opportunities ahead,” Keevill said.

“These key strategic business areas are clearly underlined by a firm commitment to social responsibility,” he added.

“My roots are in Atlantic Canada and for many years I’ve witnessed Atlantic Lottery being recognized throughout the region as a leader in contributing to the community — both through delivering on its mandate to deliver 100 per cent of profits to help fund important public services, and through its commitment to supporting important causes and grassroots events around the region each year.”

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Keevill is leaving his prior role as CEO of Colour.

Sean O’ Connor, Chair of Atlantic Lottery’s Board of Directors, said he and the rest of the Board are thrilled to have found someone of Keevill’s caliber.

“Keevill’s proven track record of execution and extensive experience with digital transformation and innovation, combined with his personal commitment to his community, will serve him well as he steers Atlantic Lottery into the future as a competitive, innovative, responsible gaming company.”

Chris Keevill is taking over from Brent Scrimshaw, who has served as President and CEO since 2011 and will retire from Atlantic Lottery with 13 years of service to the organization.

“The Board of Directors would once again like to thank Brent for his outstanding leadership during his tenure with Atlantic Lottery,” O’ Connor said. “Brent will remain as President and CEO until May 1, and during that period will continue to manage the organization and facilitate a seamless transition of leadership.”

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Canada

NorthStar Gaming Unveils Sports Insights 2.0

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NorthStar Gaming Holdings Inc. announced the launch across all NorthStar Bets online and mobile betting platforms of “Sports Insights 2.0,” a robust set of enhancements and new features added to its industry-leading content vertical.

Sports Insights is a key differentiating feature that supports NorthStar’s position as a premium brand and industry leader at the intersection of iGaming and media. A key pillar of Sports Insights’ content offering is analysis of upcoming events, betting strategies, predictions and tips, with original articles produced daily by the Company’s in-house team of sports writers. As announced this past February, NorthStar embarked on a significant enhancement of Sports Insights with upgrades and new features rolled out throughout 2024.

“Sports Insights 2.0 has been a major focus for our team this year and we are thrilled to share these new features with our customers. Players have told us they place a high value on the ability to access quality, in-depth stats and information seamlessly within our betting environment. This differentiates us from competing platforms that continue to require players to use multiple apps to access the same information. The added content should keep our players engaged and help them make informed betting decisions,” said Michael Moskowitz, Chair and CEO of NorthStar.

Highlights of new features and tools introduced for Sports Insights 2.0 include:

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• A redesigned home page offering an improved user experience, a three-story rotating carousel showcasing the most important content, articles grouped by topic (MLB, NFL, casino, etc.) and a “Live Now” strip promoting live betting markets and other promotional priorities.

• More casino content, including tips, strategies, game reviews and casino lifestyle articles.

• A comprehensive suite of team and player statistics for major league sports including football, baseball, hockey, and basketball.

• Enhanced coverage of popular betting sports such as soccer, NCAA football, and CFL.

• Injury and player news feeds for NFL, MLB, NBA, and NHL from industry leader RotoWire.

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BetConstruct

BetConstruct to Help Partners Acquire Tobique Gaming Licence

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Online gaming industry veterans BetConstruct announce that they are now able to assist partners in acquiring the prestigious Tobique Gaming Licence.

Issued by the Tobique First Nation of New Brunswick, Canada, the Tobique Gaming Licence provides a gateway in the form of vigorous regulatory framework and responsible gaming practices. The licence is overseen by the Tobique Gaming Commission. Operators holding the Tobique Gaming Licence are required to be in full compliance with local regulations, amounting to increased trust between markets and operators.

 

Here’s Why Operators Need the Tobique Licence:

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  • Entry to new and emerging markets: Operators holding the licence will be able to expand their reach into diverse local markets, all while remaining compliant with regulations. This will allow them to acquire a wider customer base.
  • Upholding responsible gaming: With responsible gaming being of high importance in the industry, the Tobique licence helps operators foster a secure gaming environment, highlight the significance of responsible practices, and enhance customer trust.
  • Favourable tax policy: Operators holding a Tobique licence benefit from exemptions on various taxes and levies related to gaming activities, allowing for substantial profit growth while in full compliance with relevant regulations.
  • Streamlined payment and supplier risk management: The licence ensures faster onboarding processes while maintaining confidence in the jurisdiction’s robust controls.

 

Additional Benefits of Holding the Tobique Licence:

  • Easy application process through an online portal with fast processing times.
  • A dedicated team of professionals readily available for timely assistance.
  • Minimal application and maintenance fees (with no taxes).
  • No requirements for local company presence, personnel, or infrastructure in the jurisdiction.

As a reputable company, BetConstruct remains committed to endorsing regulatory policies and championing responsible gaming. Through collaborating with the Tobique First Nation, the company is eager to aid partners in upholding regulatory compliance, particularly within the framework of entering new markets. This amounts to a safer industry for all involved

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Canada

Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario

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Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.

This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.

PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.

With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.

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Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”

Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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