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Yggdrasil joins Swedish Gambling Association (SPER)

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Membership demonstrates pioneering supplier’s commitment to a responsible gambling market in Sweden

Yggdrasil, the innovative online gaming solutions provider, has been granted a membership to Swedish trade group SPER to help promote a healthy, safe and sustainable gambling environment in the year-old regulated market.

SPER represents the licensed gambling market in Sweden with its 20 members committing to acting in a responsible and ethical manner.

Members agree to following common responsible gambling and marketing guidelines, pledging to a code of ethics that ensures player protection forms an integral part of their day-to-day operations.

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SPER also provides a platform for its members to discuss industry best practice and challenges and to regularly discuss issues and learn from one another.

The association was founded in 2002 and now has 20 members including both operators and suppliers active and licensed in Sweden following the opening of the online market in January 2019.

Fredrik Elmqvist, CEO of Yggdrasil, said: “As an industry leader, we always strive to act in a responsible manner, and industry collaboration is needed to achieve the highest standards to ensure players are protected.

“Social responsibility is an important part of our work at Yggdrasil and by joining SPER we are committing to ensuring that the Swedish gambling market is both safe and sustainable.”

Jenny Nilzon, CEO at SPER, said: “We are thrilled to welcome Yggdrasil as a supplier member and to further grow our network as it is more important than ever for all industry stakeholders to cooperate and ensure consumer protection is in focus.”

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BOYLESPORTS TO SPONSOR GROUP 1 LOCKINGE STAKES AT NEWBURY RACECOURSE

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Newbury Racecourse is delighted to announce that Ireland’s largest independent bookmaker, BoyleSports, is to be the title sponsor of the Lockinge Stakes until 2027. BoyleSports will become a Principal Partner of Newbury Racecourse with the sole Group 1 fixture of the Flat season at Newbury renamed as The BoyleSports Lockinge with Ladies Day.

The three-year agreement will see BoyleSports sponsor two races on the card on Saturday, May 17, which features eight World Pool races in collaboration with The Hong Kong Jockey Club. The Group 1 BoyleSports Lockinge Stakes run over the straight mile at Newbury Racecourse, open to horses aged four years and above, is worth a total prize fund of £400,000. Last year’s renewal produced a shock result with the John and Thady Gosden trained 22/1 shot, Audience, recording a dominant victory. Early entries for the 2025 renewal will be announced on Tuesday, April 1. BoyleSports will also sponsor the seventh race on the card, the BoyleSports Handicap Stakes, a Class 2 Handicap run over 1 mile for a total prize fund of £75,000.

BoyleSports already possesses an extensive sponsorship portfolio in Ireland through their partnership with Horse Racing Ireland (HRI) Racecourses, including being the existing Principal Partner of one of the most prominent races in the Irish National Hunt calendar, The BoyleSports Irish Grand National at Fairyhouse on April 21. The new sponsorship of the Lockinge Stakes at Newbury Racecourse marks an extension of their support of British racing and an inaugural sponsorship of a Group 1 Flat contest.

Shaun Hinds, Chief Executive Officer at Newbury Racecourse commented: “We are delighted to announce the new partnership with BoyleSports and extend our thanks for their support of the Lockinge Stakes. This Group 1 race is the feature of our Flat season and a clear highlight in our racing year here at Newbury and we are pleased to welcome BoyleSports as the new headline partner for this incredibly important and popular fixture. BoyleSports is a big supporter of Irish racing, and we are very proud to be able to work alongside them to extend their sponsorship portfolio in Britain.”

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Vlad Kaltenieks, CEO of BoyleSports said: “We are delighted to be announced as the new Principal Partner of the Lockinge Stakes. This prestigious race has a rich history in Flat racing, and we are thrilled to play a part in supporting its continued success. At BoyleSports, we are passionate about bringing exciting and world-class racing experiences to fans, and the Lockinge Stakes perfectly aligns with our commitment to the sport. We look forward to an exciting partnership and a thrilling race ahead.”

The post BOYLESPORTS TO SPONSOR GROUP 1 LOCKINGE STAKES AT NEWBURY RACECOURSE appeared first on European Gaming Industry News.

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Indulge in a Sweet Adventure with a Tasty Bonanza from Booming Games!

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Step into a whimsical candy wonderland with this deliciously fun 6×5 slot with scatter pay mechanics, where sugary delights and dazzling colours fill the reels. Land 8 or more symbols – hearts, stars, and candy-coated gems to see them burst in a cascade of tasty treats, bringing you the chance for more delightful wins with every spin!

Land 4 or more Candy Scatter symbols to trigger the Free Spins round and unwrap 10 delightfully rewarding spins! But the real treat? The Candy Jar feature—this sweet stash collects any Scatter symbols that don’t immediately trigger Free Spins. With each spin, the jar fills up… until it bursts open at random, showering the reels with bonus Scatters and giving you another shot at triggering Free Spins when you least expect it!

During the Free Spins, every 3 or more Candy Scatters bring an additional 5 spins, letting you savour the fun even longer.

Keep an eye out for the Random Multipliers that can pop up, adding 2x to 100x to your wins.

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Dive into Tasty Bonanza and satisfy your craving for a sugar rush of winning excitement!

Moritz Blume, Vice President of Product at Booming Games, said: “Tasty Bonanza is a vibrant burst of fun, where every spin can lead to something deliciously unexpected. From the playful design to the thrill of cascading wins, random multipliers, and the ever-present Candy Jar that can explode into Free Spins at any moment—it’s a sugar rush of excitement. We’ve packed this slot with charm, colour, and engaging features that players will love sinking their sweet tooth into.”

The post Indulge in a Sweet Adventure with a Tasty Bonanza from Booming Games! appeared first on European Gaming Industry News.

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New Crash Game from ICONIC21: Lightspeed 1000x

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Strap yourself in for high-speed crash game action in the latest release from ICONIC21, the in-demand iGaming content provider.

In Lightspeed 1000x, neon lights flicker, skyscrapers glow and the city pulses with energy providing the perfect backdrop for one of the most thrilling crash games to hit the market. Lightspeed 1000x is a fast-paced crash game where every second counts. It takes the increasing curve format with a multiplier that continues to climb higher.

The gameplay has been designed for those who enjoy dynamic action and like to take big risks in return for potentially big rewards. It also offers a seamless experience, especially on mobile, with Autoplay and Auto Cash Out for ultimate control.

Social engagement has been built into Lightspeed 1000x through real time leaderboards to trigger the competitive spirit inside every player. With Lightspeed 1000x, each round is a test of nerve, precision and quick decision making, set against a vibrant urban skyline and with the chance for players to win 1,000x their stake.

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ICONIC21’s core offering is its premium live casino games, providing operator partners with a suite of table games and one of the industry’s top live crash titles, Crash Live, which features a game presenter.

The provider expanded its portfolio last year by introducing the slot vertical in response to client demand. The latest game is a new addition to this fast-growing portfolio.

Edvardas Sadovskis, CPO at ICONIC21, said: “Crash games are the ultimate thrill ride and Lightspeed 1000x promises to get pulses racing as players put their nerve to the test to cash out at just the right moment.

“The vibrant urban skyline against which the game is set makes for the perfect backdrop, giving the game a futuristic look and feel that draws players into the action.

“This, combined with real-time leaderboards and the chance to win 1,000x their bet, makes for a truly compelling game and one we believe will be a big hit with players. We expect Lightspeed 1000x to be one of our most successful launches yet, and we’re confident it will drive strong engagement.”

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The post New Crash Game from ICONIC21: Lightspeed 1000x appeared first on European Gaming Industry News.

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