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Enlabs Appoints George Ustinov as new CEO

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The Board of Directors of Enlabs has appointed George Ustinov as new President and CEO. George Ustinov has been employed by Enlabs since 2017 and is currently active as operational manager (COO) and was previously Enlabs CFO.
George Ustinov, a Latvian citizen, was born in 1989, educated as an economist and worked before his time at Enlabs in the financial industry and at the auditing firm EY.

George Ustinov takes up the new position immediately and succeeds Robert Andersson, who in consideration with the Board, leaves his operational assignments in the Group after two years as President and CEO. The Nomination Committee for Enlabs has stated that it intends to propose this year’s upcoming Annual General Meeting to elect Robert Andersson as a member of the Board.

“The Board is very pleased that George Ustinov will lead Enlabs in the future. George has during his time in the Group demonstrated the ability to quickly make and implement decisions, has solid knowledge of the Eastern European gaming markets, and possesses the leadership skills that Enlabs continues to develop.” says Enlabs’ Chairman Niklas Braathen, and continues “George understands how one runs decentralized organizations, culture of collaboration and high performance. Together with Enlabs’ management team, he will drive Enlabs’ strategy forward, and be able to deliver long-term value for all our shareholders.”

“Being able to hand over the leadership to George after these two years feels extraordinary good. We have worked very closely with each other during this time and with his skills and drive, George is the obvious choice as new president and CEO. Personally, I feel honored to make the best possible contribution to the company’s success through active board work.” says Robert Andersson.

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“Robert has during his time at Enlabs had very successful results with an extensive and important change work. This has gone according to plan and we have had a mutual dialogue with Robert how he can progress and help the company’s continued development. All together we believe that this is the best solution for the company. We thank him for his efforts, and very much look forward to the continued cooperation, now in the board room.” continues chairman Niklas Braathen.

Now President and CEO George Ustinov says: “I am honored to have the opportunity to take over leadership for Enlabs, which is a fantastic company with very great opportunities. We operate in an industry that is rapidly changing, and our mission is to fulfill our customers’ needs and improve the customer experience through digital solutions. I very much look forward to working with all my colleagues in order to create a new bigger and stronger Enlabs.”

About ENLABS:
Enlabs stands for Entertainment Laboratories. We are a company that creates entertainment through innovative thinking within three business areas: Gaming, Media and Solutions. The corporate group has offices in Tallinn, Riga, Vilnius, Malta, Marbella and Stockholm. The operating subsidiaries hold national licenses for their operations and the Group employs approximately 200 employees.

 

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Baltics

Genius Sports Partners with Lithuanian Basketball League

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Genius Sports Limited has struck a new partnership with the Lithuanian Basketball League (Betsafe-LKL), one of the premier leagues in European basketball, to implement its computer vision system in every venue.

Betsafe-LKL will become the first basketball league to automate the capture of eventing data, rich tracking data and broadcast-quality live video production via a single system. Using its unique AI capabilities, Genius Sports will transform this data and video into greater insights, immersive fan experiences and new sponsorship opportunities for the league and its teams.

Genius Sports uses AI to read, process and understand gameplay in real-time to contextualise every aspect of the game, using the language of coaches, players and fans.

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All Betsafe-LKL teams will have access to Genius Sports’ Insight tool, a cutting-edge coaching and analysis solution used by every NBA team. Insight synchronises granular tracking data with video to help analysts instantly find answers to their most detailed tactical and performance questions.

Furthermore, with the help of AI-driven augmentation technology, Genius Sports will power new broadcast experiences for Betsafe-LKL fans. This includes enhancing live broadcast video with real-time data and graphics, as well as powering new sponsorable inventory for the league’s commercial partners.

Betsafe-LKL has begun the rollout of Genius Sports’ computer vision system with all stadiums to be completed in time for the 2024/25 season.

Rasa Liuimiene, CEO of the Lithuanian Basketball League, said: “Over the past decade, the Betsafe-LKL has significantly changed its image – it is a bold organisation that keeps pace with modern technologies and the opportunities they provide.

“Boldness and uniqueness perfectly characterise the Betsafe-LKL. We are delighted to be partnering with Genius Sports to bring unique Al-powered tracking technology to Betsafe-LKL competitions, which will enable us jointly to offer Betsafe-LKL clubs, their administration and basketball coaches state-of-the-art tools to enhance performance analysis, power immersive fan experiences and generate new sponsorship opportunities.”

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Jonny Katanchian, Head of Sports and Broadcast at Genius Sports, said: “Our new partnership with Betsafe-LKL to rollout our AI-powered technology marks a pivotal moment for the league and world basketball. Across on-court performance, digital fan experiences and new revenue platforms, our technology will transform the LKL’s entire operation, unlocking the full value of tracking data and video through the power of AI.”

The post Genius Sports Partners with Lithuanian Basketball League appeared first on European Gaming Industry News.

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Baltics

Thunderkick bolsters presence in Lithuania with 7bet deal

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Independent slots studio Thunderkick has strengthened its position in Lithuania after partnering with 7bet, an established operator in the Baltic region.

As part of the agreement, Thunderkick’s collection of popular games, such as the Beat the Beast series, Esqueleto Explosivo 2 and Pink Elephants 2, will now be available to more players in the country.

7bet, established in 2020, offers a wide variety of slots to its player base from internationally acclaimed game providers. It is also the only Lithuanian operator to boast tote betting on horseracing.

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The new deal follows several high-profile signings for Thunderkick, including Alea and Skywind Group. The provider has seen significant growth in recent months with more to follow in the coming year.

Fredrik Ekholm, Head of Sales at Thunderkick, said: “We’re proud to be expanding our reach in Lithuania as it is an important market for us. 7bet is a well-established and quickly growing operator with a broad player network, and fits the profile of an operator with whom we want to partner.”

Gintare Karvelyte, Casino Product Manager at 7bet, added: “We’ve been thoroughly impressed with Thunderkick’s output over the years, so we’re thrilled to be introducing their dynamic games to our players.

“Titles such as Bones & Bounty, alongside classic player favourites including Pink Elephants 2 and Esqueleto Explosivo 2, are going to provide immersive, forward-thinking gameplay experiences, and we’re excited to be able to offer these releases and more.”

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Lithuania Mulls Cracking Down on Gambling Ads

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Lithuanian MPs have registered amendments to the Gambling Law proposing to further tighten gambling advertising in the country as of 2025.

Around 50 MPs, mostly from the ruling majority, have signed the amendments proposing to prohibit the dissemination of information of the gambling companies sponsoring any public events, activities, natural or legal persons.

If adopted, the amendments would eliminate the advertising of betting, wagers, and casinos on television, in newspapers, magazines, or news websites and on street billboards. Neither the names nor the logos of gambling operators could appear on the jerseys of athletes and in arenas during the sporting events.

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Companies would only be able to publish information on the types of gambling at the gambling venue or on the company’s website, the address of which is specified in the Gambling Regulation.

It is proposed to allow gambling companies to publish information on gambling only in publications aimed at professionals in the business. They could advertise their name and brand on their head office building or gambling venue.

Lithuanian MPs have started considering tightening the requirements for gambling advertising amid allegations that Šarūnas Stepukonis, a former BaltCap Infrastructure Fund partner, has embezzled and gambled away millions of euros of the fund’s money.

The initiator of the amendments, Mindaugas Lingė of the ruling conservative Homeland Union, has previously said that last year the total revenue of gambling operators amounted to 222 million euros, up from 103 million euros in 2020.

The amount spent on advertising in the gambling business doubled from 6.36 million euros in 2020 to 12.73 million euros in 2023. Gambling operators’ profits increased from 20 million euros in 2020 to more than 53 million euros in 2022.

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