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CBS Sports and William Hill Announce Official Partnership

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William Hill to Be Exclusive Sports Book & Wagering Data Provider of CBS Sports Digital

Strategic Partnership Extends CBS Sports’ Digital Leadership in Providing Sports Betting Content and Increases William Hill’s Reach to Millions of Sports Fans and Fantasy Players

CBS Sports and William Hill, America’s leading sports book operator, today announced a strategic partnership that makes William Hill the Official Sports Book and Wagering Data Provider across all CBS Sports platforms. The deal will reimagine fan engagement through a unique integration of sports betting, media, product and technology. The partnership will tip off with initial integrations in March on CBS Sports digital platforms, with a full rollout planned for the fantasy football season.

The partnership extends CBS Sports’ digital leadership in the sports betting space and allows for the creation of even more relevant content across its wide array of platforms. CBS Sports will utilize William Hill’s odds, experts and more than 140 sports books to bolster its current digital offerings, delivering deeper information and programming produced from William Hill sports books across the country, and further engaging sports bettors and fans. In addition, the partnership includes opportunities to feature William Hill data, odds and markets across CBS television programming.

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William Hill will receive exclusive rights to promote its brand across CBS Sports’ broad range of digital properties, including through CBS Sports Fantasy, one of the largest fantasy platforms in the world, resulting in highly efficient customer acquisition for the sports betting company.

“We’re thrilled to launch this momentous partnership, which will allow us to deepen our investment and further extend our leadership in delivering multi-platform sports wagering content, while providing William Hill with unprecedented reach for their market-leading betting platform as they continue to grow their industry-leading U.S. business,” said Jeffrey Gerttula, Executive Vice President and General Manager, CBS Sports Digital. “The power of our distribution, combined with the strength of our brands and the expertise of William Hill, has us well positioned to tap into the explosive growth of the legal sports betting industry in the U.S. Together, we will deliver even more value to this rapidly growing segment of sports fans.”

“CBS Sports, similar to William Hill, has a longstanding history of connecting fans directly to the biggest events and most iconic moments in sports,” said Joe Asher, CEO of William Hill US. “We are excited about this partnership, with assets including mass-reach digital content products, one of the largest fantasy sports databases and platforms in the world, and leading sports television programming, which will allow us to expand the William Hill brand across America quickly and efficiently.”

CBS Sports Digital is the second-largest sports property in the U.S. with more than 80 million users per month across its sites and apps as well as tens of millions of followers on social platforms. CBS Sports Digital offerings include SportsLine, the dedicated subscription platform for game picks and predictions that has seen strong subscriber growth in recent years; CBSSports.com; 24/7 streaming network CBS Sports HQ, which features the nightly SportsLine show focused on sports betting and delivered triple-digit viewership growth in 2019; CBS Sports Fantasy; CBS Sports apps; and 247Sports.

Powered by a heritage that dates back to 1934, William Hill established its U.S. presence in Las Vegas in 2012 and has grown to become America’s leading sports book operator by differentiating itself from the industry as an innovative pioneer in sports betting. Following the U.S. Supreme Court’s decision that overturned PASPA in 2018, William Hill has led the United States expansion of sports betting and now has operations in 10 states. The company currently accepts one out of every four sports bets placed in the U.S.

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Financial terms of the deal are not being disclosed.

 

About William Hill:
William Hill PLC is one of the world’s leading betting and gaming companies, employing over 12,500 people. Its origins are in the UK where it was founded in 1934, and where the company is listed on the London Stock Exchange. With headquarters in London and Leeds it has a national presence of licensed betting offices in Great Britain and is one of the country’s leading online betting and gaming services. In 2012, it established William Hill US with a focus on retail and mobile operations in Nevada, which is now the largest sports betting business in the USA. William Hill US (www.williamhill.us) currently operates 114 race and sports books in Nevada and the state’s leading mobile sports betting app. In New Jersey, William Hill is operating at Monmouth Park Racetrack, Ocean Resort Casino, Tropicana Atlantic City, and online with the William Hill New Jersey sports betting app. William Hill also is operating sports books in IndianaWest Virginia, and Iowa; a race book in Florida; and online with the William Hill Iowa sports betting app. William Hill is a licensed sports betting provider in numerous casinos in Mississippi and New Mexico, and serves as the exclusive risk manager for the Delaware and Rhode Island sports lotteries. In October 2019, William Hill signed an agreement with Monumental Sports & Entertainment to build and operate a sports book at Capital One Arena in Washington D.C., subject to regulatory approval. William Hill has licensed operations in The BahamasItalySpain and Sweden and serves online customers in the UK, Ireland and throughout the world from its digital hubs in Gibraltar and Malta. In February 2019, it completed the acquisition of MRG Group, acquiring the Mr Green and Redbet brands, and with it an expanded pan-European footprint in faster growing online betting and gaming markets.

SOURCE William Hill US

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Play’n GO announces expansion of BetMGM partnership with Pennsylvania launch

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Swedish gaming giants’ games now live with leading US operator in Michigan, West Virginia, New Jersey, and the Keystone State

Play’n GO, the world’s leading casino entertainment provider, has today announced further expansion of its partnership with leading US operator BetMGM,with the Swedish gaming giant’s content now available with the group in Pennsylvania.

Play’n GO and BetMGM’s US partnership has already proven stunningly successful in Michigan, New Jersey, and West Virginia, and this expansion sees the partnership extend to a fourth US state. Having secured its Pennsylvanian gaming license in March, Play’n GO is now live with two operators in this key state. BetMGM players in Pennsylvania now have access to classic Play’n GO titles, such as Reactoonz.

Play’n GO is now licensed in six US states and is aiming to be active in every regulated market, in the US and around the world.

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Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re pleased to expand our partnership with BetMGM into a fourth US state, and look forward to continued success together. We have always been committed to a safe, regulation-led industry to secure a sustainable future for us all. BetMGM share our vision, and so are a perfect partner for us. We will continue our mission of being active in every regulated market around the world, and we’re excited for further growth opportunities well into the future, in the US and beyond.”

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Gambling in the USA

Casino Management Systems Market size worth $ 30.36 Billion, Globally, by 2031 at 15.5% CAGR – Report By Verified Market Research®

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The Global Casino Management Systems Market is projected to grow at a CAGR of 15.5% from 2024 to 2031, according to a new report published by Verified Market Research®. The report reveals that the market was valued at USD 9.59 Billion in 2024 and is expected to reach USD 30.36 Billion by the end of the forecast period.

Scope Of The Report

REPORT ATTRIBUTES DETAILS
STUDY PERIOD 2021-2031
GROWTH RATE CAGR of ~15.5% from 2024 to 2031
BASE YEAR FOR VALUATION 2024
HISTORICAL PERIOD 2021-2023
FORECAST PERIOD 2024-2031
QUANTITATIVE UNITS Value in USD Billion
REPORT COVERAGE Historical and Forecast Revenue Forecast, Historical and Forecast Volume, Growth Factors, Trends, Competitive Landscape, Key Players, Segmentation Analysis
SEGMENTS COVERED
  • Module
  • Application
REGIONS COVERED
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
KEY PLAYERS International Game Technology, Scientific Games Corporation, Everi Holdings Inc., NCR Corporation, Micros Systems, Konami Gaming, Light & Wonder, Astra Gaming Group, Novomatic AG Group, Gauselmann Group, Gamesys Group plc, BetConstruct, Melco Resorts & Entertainment, Galaxy Entertainment Group, SJM Holdings Limited, Suncity Group, Paradise Entertainment Limited
CUSTOMIZATION Report customization along with purchase available upon request

Casino Management Systems Market Overview

Technological Advancements Propel Growth: Technological advancements play a crucial role in driving the ever-changing Casino Management Systems Market. Advancements like AI-powered analytics, integration with IoT, and mobile compatibility contribute to improved operational efficiency and increased customer engagement. These advancements fuel the need for businesses to improve their operations and provide exceptional customer experiences, leading to the growth of the market.

Rising Demand for Enhanced Security Solutions: Security is a major concern in the Casino Management Systems Market, leading to a high demand for cutting-edge security solutions. Given the rising number of fraudulent activities and data breaches, casinos are actively looking for strong security measures to protect their assets and ensure the safety of customer information. Addressing these concerns, solutions that provide biometric authentication, encryption, and real-time monitoring can foster trust among stakeholders and contribute to market growth.

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Increasing Regulatory Compliance Requirements: The Casino Management Systems Market is seeing a notable increase in demand due to the growing importance of regulatory compliance. Comprehensive compliance solutions are required to meet the stringent regulations in the gaming industry. By utilising systems that provide regulatory reporting, audit trails, and age verification capabilities, casinos can ensure compliance with legal requirements and prevent potential penalties. The increasing emphasis on compliance highlights the significance of advanced management systems, driving the growth of the market.

High Initial Investment Costs: One of the main challenges in the Casino Management Systems Market is the significant upfront costs involved in implementing comprehensive management solutions. Acquiring, integrating, and customising these systems can result in significant upfront expenses for casinos. The financial obstacle hinders the expansion of the market, especially for small and medium-sized businesses. Nevertheless, companies that offer adaptable pricing structures and scalable solutions can help alleviate this limitation, thereby expanding the market’s accessibility to a wider array of businesses.

Integration Challenges and Legacy Systems: The Casino Management Systems Market faces significant challenges due to the complexities of integration and the presence of legacy systems. It is common for casinos to have a wide range of IT infrastructures, some of which may be outdated and incompatible with modern management solutions. Implementing new systems and ensuring smooth compatibility with current infrastructure demands significant time, resources, and specialised knowledge. The integration challenges mentioned can impede market growth as they result in longer implementation timelines and higher deployment costs.

Concerns Regarding Data Privacy and Security: In the ever-growing landscape of data breaches and privacy scandals, the Casino Management Systems Market faces significant challenges when it comes to data privacy and security. Casinos are responsible for managing extensive amounts of sensitive customer data, which includes personal and financial information. This makes them highly attractive to cyber threats. With increasing regulatory scrutiny, casinos are under growing pressure to maintain data protection standards and ensure the privacy of their customers. Tackling these concerns necessitates strong security measures and adherence to data privacy regulations, which introduces additional complexity and expenses to system implementations, thereby limiting market expansion.

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Geographic Dominance:
The forecast period is expected to see the Asia Pacific region experiencing the most significant growth. Several countries in the Asia Pacific region, such as Macau, Singapore, the Philippines, and South Korea, have experienced significant expansion in their casino industry. Emerging markets are actively expanding their gaming sectors in order to attract more tourists and boost revenue. This expansion requires sophisticated management systems to optimise operations, enhance visitor experiences, and ensure compliance with regulations.

In addition, the Asia-Pacific region has experienced a notable rise in middle-class populations and disposable incomes. As a result, there has been a growing trend of increased leisure spending, with a particular focus on gaming and entertainment. With the increasing number of casino visitors, there is a growing need for cutting-edge casino management systems. This has led to the creation of innovative technologies that enhance customer service, marketing strategies, and overall operational efficiency.

Casino Management Systems Market Key Players Shaping the Future

Major players, including International Game Technology, Scientific Games Corporation, Everi Holdings Inc., NCR Corporation, Micros Systems, Konami Gaming, Light & Wonder, Astra Gaming Group, Novomatic AG Group, Gauselmann Group, Gamesys Group plc, BetConstruct, Melco Resorts & Entertainment, Galaxy Entertainment Group, SJM Holdings Limited, Suncity Group, Paradise Entertainment Limited. and more, play a pivotal role in shaping the future of the Casino Management Systems Market. Financial statements, product benchmarking, and SWOT analysis provide valuable insights into the industry’s key players.

Casino Management Systems Market Segment Analysis

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Based on the research, Verified Market Research® has segmented the global Casino Management Systems Market into Module, Application, And Geography.

  • Casino Management Systems Market, by Module
    • Slot Games
    • Table Games
  • Casino Management Systems Market, by Application
    • Accounting
    • Security & Surveillance
    • Players Tracking
    • Marketing & Promotions
    • Gaming Analytics
    • Others
  • Casino Management Systems Market, by Geography
    • North America
      • U.S
      • Canada
      • Mexico
    • Europe
      • Germany
      • France
      • U.K
      • Rest of Europe
    • Asia Pacific
      • China
      • Japan
      • India
      • Rest of Asia Pacific
    • ROW
      • Middle East & Africa
      • Latin America

Leading Casino Management Systems taking gambling to new heights

Visualize Casino Management Systems Market using Verified Market Intelligence -:

Verified Market Intelligence is our BI Enabled Platform for narrative storytelling in this market. VMI offers in-depth forecasted trends and accurate Insights on over 20,000+ emerging & niche markets, helping you make critical revenue-impacting decisions for a brilliant future.

VMI provides a holistic overview and global competitive landscape with respect to Region, Country, Segment, and Key players of your market. Present your Market Report & findings with an inbuilt presentation feature saving over 70% of your time and resources for Investor, Sales & Marketing, R&D, and Product Development pitches. VMI enables data delivery In Excel and Interactive PDF formats with over 15+ Key Market Indicators for your market.

 

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Gambling in the USA

MONEYMAKER TOUR LAUNCHES COACHING PARTNERSHIP WITH FARAZ JAKA

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Collaboration will offer Tour participants and fans resources to improve poker skills 

The Moneymaker Tour, which was founded in 2023 by former 2003 World Series of Poker Champion Chris Moneymaker, has partnered with notable poker player Faraz Jaka’s coaching programme, JAKAcoaching to offer Moneymaker Tour players and fans with exclusive coaching offers, materials and access to tools, insights and resources to build and elevate their poker skills.

Faraz Jaka, who won his first WSOP bracelet in the $1,500 NLHE Shootout at the 2023 series and who has more than $12 million in tournament winnings to his name, will provide analyses of hands from the livestreams of Moneymaker Tour stops exclusively for JAKAcoaching members and on his Instagram channel. This analysis will start from the next Moneymaker Tour stop, which kicks off today at the Daytona Beach Racing & Card club and runs until April 29th.

“We are excited to join forces with the Moneymaker Tour to provide participants with practical resources and impact their game in a meaningful way,” said Faraz Jaka, founder of JAKAcoaching, who is also a member of the PokerOrg Player Advisory Board. “Through our partnership, we aim to empower players with the knowledge and skills needed to succeed in today’s competitive poker landscape.”

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To kick start their learning journey with JAKAcoaching, the site is offering Moneymaker Tour participants access to an exclusive, free training video featuring Florida poker legend Scott Baumstein which can be found at JAKA.poker/moneymaker.

JAKAcoaching also has a special 16% membership discount offer for Moneymaker Tour players and fans to subscribe and join the thousands of players, from beginners to experienced professionals, who benefit from the full range of coaching materials, expertise and resources offered by JAKAcoaching to take their game to the next level.

“Faraz teaches all skill sets within the game and with the majority of players lying in the mid major market, our partnership is a perfect match”, said Tony Burns, Executive Manager, Moneymaker Tour. “With Faraz’ well proven results and his high respect within the poker community from his peers, we felt our brands complimented each other nicely.”

The Moneymaker Tour, which saw its inaugural stop in May 2023, has been steadily increasing in popularity. Its third series at Hard Rock Casino in Cincinnati in September was the first to draw a $1 Million guaranteed Main Event, with a strong 788 entry field eventually won by Joseph Bakun for more than $208,000.

The Moneymaker Tour was created by 2003 WSOP Champion and ACR Team Pro, Chris Moneymaker and Moneymaker Tour Executive Manager, Tony Burns. The Tour was conceived as a way for Moneymaker to give poker players opportunities to have their own ordinary to extraordinary moments as he did. One such player was Michael Rossi, who echoed Chris’s own story when he won the first Moneymaker Poker Tour $2,500 Buy-in Main Event at Palm Beach Kennel Club. Rossi, who won his seat via an online satellite for just $95, this time courtesy of ACR Poker, took down the tournament for more than $134,000 on May 23, the 20th anniversary of Moneymaker’s 2003 WSOP Main Event victory.

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The Moneymaker Tour returns to Daytona Beach Racing & Card Club from April 17-29, and moves on to the Palm Beach Kennel Club from May 2-14.

For more information visit: moneymakerpt.com

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