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NBA 2K League announces Panera Bread as first restaurant partner ahead of Feb. 22 Draft at Terminal 5 in New York City

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– Four-Round Draft Delivered by Panera Bread Will be Livestreamed on the NBA 2K League’s Twitch and YouTube Channels; Fans Can Register to Attend at NBA2KLeague.com – 

– Wizards District Gaming Has First Overall Pick; Several Surprise Guests Will Announce Select Picks and Provide Guest Commentary –

The NBA 2K League announced today a partnership with Panera Bread ahead of the 2020 NBA 2K League Draft, which will be held Saturday, February 22 at 6 p.m. ET at Terminal 5 in New York City and livestreamed on the NBA 2K League’s Twitch and YouTube channels.  The partnership marks Panera Bread’s first with a professional esports league and the NBA 2K League’s first with a restaurant partner.

All 23 NBA 2K League teams, including expansion teams Hornets Venom GT and the Gen.G Tigers of Shanghai, will complete their six-person roster at the four-round draft.  Fans can register to attend the 2020 NBA 2K League Draft delivered by Panera Bread by visiting NBA2KLeague.com.  Several surprise guests will announce select picks and provide guest commentary.

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As part of the partnership, Panera Bread will deliver food to NBA 2K League hosts, broadcasters and players during live broadcasts.  Fans can join in on the action and get Panera Bread delivered directly to their home via Panerabread.com or the Panera Bread app.

Each week during the season on the league’s livestream and social media channels, the NBA 2K League will present “Rookies Who Deliver Presented by Panera Bread.”  The series will tell the stories of the 2020 NBA 2K League rookie class on and off the virtual court while highlighting standout rookie performances throughout the season.

“As we approach our third season and the NBA 2K League continues to grow, we are excited to partner with a world-class brand like Panera Bread,” said NBA 2K League Managing Director Brendan Donohue.  “We are going to have an incredibly talented rookie class and look forward to working with Panera to share their amazing stories as they make their mark on the league, beginning on draft day 2020.”

“At Panera, we believe you shouldn’t need to compromise between good and good-for-you when it comes to delivery options,” said Beth Ringer, Vice President, Media Strategy, Panera Bread.  “With gaming being a popular activity for our customers, in partnership with our agency, Connect at Publicis, we jumped at the opportunity to partner with the NBA 2K League and enter into the esports space with such an established partner.”

Wizards District Gaming will have the first overall pick in the 2020 NBA 2K League Draft delivered by Panera Bread, as determined by the NBA 2K League Draft Lottery that took place in October.  Knicks Gaming will have the second overall pick, and Hawks Talon GC will have the third overall pick.  For the complete 2020 NBA 2K League Draft order, click here.

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With the addition of the two expansion teams, 138 players will compete in the 2020 NBA 2K League season.  Once again there will be more draft-eligible players than spots available in the league.  During the offseason, 70 players who competed in the 2019 season were retained, leaving 68 roster spots available.

The draft-eligible player pool will consist of new players who were selected by the league following an extensive tryout process, players from the league’s first European Invitational, second Asia-Pacific (APAC) Invitational and 11 team-hosted Pro-Am tournaments, and unretained players from the 2019 season.  The complete list of draft-eligible players will be announced prior to the draft.

 

About the NBA 2K League
The NBA 2K League, a professional esports league co-founded by the NBA and Take-Two Interactive Software, Inc. (NASDAQ:TTWO), launched in 2018 and features the best NBA 2K players in the world.  Each of the league’s 23 teams features six players who compete as unique characters in 5-on-5 play against the other teams in a mix of regular-season games, tournaments and playoffs.  During the 2019 season, NBA 2K League partners included Anheuser-Busch, AT&T, Champion Athleticwear, Facebook, HyperX, New Era, Raynor Gaming, SCUF Gaming, Snickers, Stance, Tencent, Twitch and YouTube.  For more information about the NBA 2K League, visit NBA2KLeague.com.

 

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eSports

Emmy-Winning Director R.J. Cutler’s Docuseries Esports World Cup: Level Up Premieres June 6 on Prime Video

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Prime Video, one of the leading entertainment destinations, will premiere the five-part documentary Esports World Cup: Level Up on June 6, with new episodes released weekly. Directed by Emmy-winning filmmaker R.J. Cutler (Billie Eilish: The World’s a Little Blurry, Elton John: Never Too Late and Martha), the series goes behind-the-scenes of the inaugural Esports World Cup (EWC) in 2024 — a defining moment in global esports, where over $60 million in prize money ignited a high-stakes, multinational battle to crown the world’s top esports Club.

The series is produced by This Machine (a part of Sony Pictures Television), with R.J. Cutler directing, John Dorsey serving as showrunner, and Jane Cha Cutler, Trevor Smith, Elise Pearlstein and Mark Blatty executive producing. Level Up will premiere exclusively on Prime Video in more than 240 countries and territories worldwide.

Esports World Cup: Level Up offers a rare look inside a global competition that’s redefining what it means to be a champion for a new generation of athletes and fans. R.J. Cutler and his team of expert storytellers embedded themselves within the eight-week tournament – watched by over 500 million fans globally – to uncover the personal sacrifices, rivalries and stakes driving the action.

Shot in verité style, the series combines intimate home visits from around the world and on-the-ground coverage from Riyadh, Saudi Arabia. It follows a wide cast of characters – from Club CEOs orchestrating million-dollar strategies to rising stars chasing life-changing wins – while capturing the pulse of elite esports competition.

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“What drew me to the Esports World Cup was the compelling human stories unfolding within this high-stakes arena. Level Up isn’t just about the incredible competition and prize money; it’s about the dedication, the passion, and the sheer will of these athletes and teams pushing the boundaries of what’s possible. Under high pressure, we discover the true character of the competitors who vie for $60 million, but who also expose their humanity in the process,” said Cutler.

At the heart of Level Up is the “EWC Club Championship,” an unprecedented, multi-title tournament format where Clubs compete across more than 20 games, earning points toward a single leaderboard. Every match, every point, reshapes the race for global dominance. With the highest prize pool in esports history on the line, the EWC is not just a tournament – it’s a proving ground for the next generation of sports icons.

“A win might make the headlines — but the real story is the people behind it. Level Up dives into the human side of esports: the pressure, the ambition, the sacrifices. It’s about what it really takes to compete at the highest level — and why it matters. R.J. is the best at bringing those stories to life, and this one captures the heart of what we’re building,” said Ralf Reichert, CEO of the Esports World Cup Foundation.

The post Emmy-Winning Director R.J. Cutler’s Docuseries Esports World Cup: Level Up Premieres June 6 on Prime Video appeared first on Gaming and Gambling Industry in the Americas.

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Daily Fantasy Sports

PandaScore launches game-changing Daily Fantasy eSports product

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Esports betting pioneer adds daily fantasy esports offering to its growing range of products, with its sights set on the US market

PandaScore, the award-winning provider of esports odds, data and betting products, has continued to push boundaries with the launch of Daily Fantasy eSports, a truly groundbreaking product for operators and players.

Daily Fantasy eSports has been developed for the US market but will have global appeal with players drawn in by the chance to create virtual teams of real-life players and earn points based on their actual game performances.

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Contests range from daily matchups to season-long leagues, with plenty of prizes up for grabs.

PandaScore’s Daily Fantasy eSports is backed by an expert-led esports trading team to deliver fast, accurate settlement data across unique, player-focused markets driven by the provider’s established and proven betting models.

An Interactive Player Widget serves up rich player stats and profiles, with PandaScore’s powerful BetBuilder enabling same-game parlays.

But that’s not all. PandaScore has more than 17,000 players in its esports player age and info database, the largest in the market.

It also offers dedicated helper codes and documentation to ensure smooth and seamless operator integration. It really is as easy as 1-2-3.

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1 – There is a kick-off call to align on goals, timelines and fantasy formats.

2 – The operator accesses PandaScore’s dedicated fantasy-focused API to accelerate the build

3 – The dedicated integration manager ensures effortless onboarding and a successful launch

By leveraging PandaScore’s odds and data, alongside its team of experts and specialists, online sportsbook and daily fantasy sports operators can launch faster, ensure accuracy and scale their Daily Fantasy eSports offering with confidence.

Oliver Niner, Head of B2B at PandaScore, said: “Daily Fantasy eSports is a pioneering product from PandaScore that will really hit the mark with operators across North America, as well as other global markets.

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“It allows operators to engage esports fans and bettors with a compelling product and proposition, but without the degree of risk that comes with standard betting as the payouts are controlled.

“Daily Fantasy eSports is already live with Dabble and is performing incredibly well, so we look forward to going live with more operators in the coming months.

“This really is a game-changing product, and we can’t wait to see it become available at some of the biggest betting brands in North America and beyond.”

The launch of Daily Fantasy eSports complements PandaScore’s growing esports betting offering, which includes odds and data for a huge number of disciplines, plus betting products like its BetBuilder, MicroMarkets and StoryBuilder.

The post PandaScore launches game-changing Daily Fantasy eSports product appeared first on European Gaming Industry News.

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Artyom Odintsov

Esports Charts Wins “Esports Innovation Award” at the EsportsNext Industry Awards

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Esports Charts, a Ukraine-born analytics company that aggregates real-time viewership insights about esports, has won the Esports Innovation Award at the EsportsNext Industry Awards, hosted by the Esports Trade Association (ESTA) in Dallas, US.

The Esports Innovation Award recognizes an organization or individual that has introduced groundbreaking technology, services, or strategies significantly advancing the esports industry.

Esports Charts was honored for its scalable analytics platform, which provides comprehensive tournament and viewership statistics across more than 25 livestreaming services — helping stakeholders from publishers and teams to fans make smarter, data-driven decisions.

“Winning the Innovation Award from ESTA is an important milestone for us as a leading esports analytics service in the world. Also, we’re especially proud to represent Ukraine-born innovation on an international stage.

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“From day one, our mission has been to bring clarity and transparency to the world of esports data. And this recognition from the industry is both an honor and a motivation to keep raising the bar.

“Thank you to our incredible team and partners, who believed in us from the start. This award is a shared success — and we’re just getting started,” Artyom Odintsov, co-founder and CEO of Esports Charts.

The post Esports Charts Wins “Esports Innovation Award” at the EsportsNext Industry Awards appeared first on Gaming and Gambling Industry in the Americas.

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