Press Releases
Admiral turns to Genius Sports Media to drive sportsbook marketing campaigns
Pan-European operator brings sportsbook launch to life with real-time game stats and odds comparisons.
Admiral Group has become the latest operator to benefit from Genius Sports Media’s unique customer engagement expertise, launching a series of live data-powered sportsbook marketing campaigns across multiple European markets.
The partnership sees the European operator entrust Genius Sports Media to create, design and execute bespoke acquisition and retention campaigns, promoting betting markets on relevant sporting events in each territory.
Designed by Genius Sports Media’s in-house creative team, the ads incorporate live odds and odds comparison data, as well as match-specific and head-to-head stats. The dynamic creative allows customers to customise their bets including selection and stake and see live returns instantly.
Genius Sports Media’s sector-specific programmatic trading platform – trusted by over 150 brands globally – is ensuring these campaigns are targeted at relevant audiences at the right time across its vast network of media partners. Robust brand safety measures ensure that ads do not reach vulnerable demographics, including minors.
Felipe Ludeña, Managing Director at Admiral Sportwetten, said: “We selected Genius Sports Media as the digital media partner for this important launch due to the company’s many years of experience of working specifically within the iGaming industry.”
Josh Jolliffe, Sales Director – Europe & Africa at Genius Sports Media, said: “Our partnership with Admiral has started strongly with campaigns beating their CPA target by approximately 10%. We look forward to helping them grow and sustain their respected brand across Europe.”
Press Releases
Introducing Tower Rush – The latest Turbo Game Release by Galaxsys
Galaxsys, a leading game studio in the gaming industry, is thrilled to announce the launch of its latest turbo game, Tower Rush. The game offers players a thrilling gaming experience with its innovative gameplay mechanics and exciting bonus features.
The Procedure of Conducting the Game and the Winning Options
Tower Rush challenges players to strategically place building floors on top of each other, aiming to achieve the highest possible odds. With limitless potential for stacking floors, players can create an endless chain of structures while avoiding collapses. Successfully placing a floor results in winning corresponding odds, while a collapse leads to a loss.
The Procedure of Making Bets in the Game
To start the game, players specify their bet amount and press the “Build” button. Floors are dropped from above, and successful placement results in winnings. Players have the option to cash out or continue building. Multiple successful placements increase winnings exponentially, while a collapse allows players to start a new round.
About the Game:
In Tower Rush, the goal is to avoid collapses and secure wins by successfully placing each floor. When players successfully place the floor, the winning odds for each new floor will be multiplied by one another, and upon cashing out, the bet amount will be multiplied by this cumulative odds value.
Main Highlights:
- Up to 3 Unique Bonus Floors: In the game, there are three different ways to receive bonuses: Frozen Floor, Temple Floor, and Triple Build.
- Unique Game Concept: Tower Rush introduces an original gameplay concept that sets it apart in the iGaming industry.
- Dynamic Animations: As we put player satisfaction at the heart of all the design decisions, the game is designed in a way that is the most convenient for the players, both visually and functionally.
- Bonus Systems: FreeBet and FreeAmount promotional tools provide an option to reward bonuses to the players, with the terms set by the operator.
- Provable Fairness: We only use the most reliable and high-end Random Number Generator technologies to ensure true randomness.
Tower Rush is a unique turbo game, offering players up to three unique bonus floors, an original gameplay concept, dynamic animations prioritizing player satisfaction, and an advanced bonus system, all backed by provable fairness and latest innovation technologies.
For more information about the game please visit galaxsys.co/
The post Introducing Tower Rush – The latest Turbo Game Release by Galaxsys appeared first on European Gaming Industry News.
Press Releases
MGA Games presents Rainbow Gold Fortunes, a slot inspired by traditional Irish culture
MGA Games, a leader in localised casino games for the iGaming industry, unveils a world of colour, excitement and riches in Rainbow Gold Fortunes, a casino game that immerses players in the essence of Irish culture. Starring a friendly Irish leprechaun, this new slot is filled with symbols typical of Irish culture, such as shamrocks, tankards, Celtic runes, pipes and mushrooms. Plus, traditional Irish music adds to the immersive experience.
This slot incorporates a 5×3 format with 20 paylines. Each win in the main game unleashes an explosion of excitement, replacing symbols and multiplying wins. Scatter symbols unlock access to the Free Spins screen, with even more powerful multipliers. Moreover, Rainbow Gold Fortunes features the exciting Cauldrons mini-game, which is accessed by landing three or more Bonus symbols in the main game. In this mini-game, 5 cauldrons filled with gold appear. The player must select cauldrons until all of them have been selected or Exit appears. The final prize is the sum of the accumulated prizes.
In MGA Games’ new release, the magic of Ireland and the excitement of a casino combine to deliver a unique, high-retention player experience with a variety of winning opportunities, whether in the main game, the Free Spins screen or its exciting mini-game.
The post MGA Games presents Rainbow Gold Fortunes, a slot inspired by traditional Irish culture appeared first on European Gaming Industry News.
Press Releases
Kambi Group plc publishes 2023 Annual Report and Accounts
Kambi Group plc, the world’s trusted sports betting partner, has today published its 2023 Annual Report and Accounts
This can be downloaded from the company website kambi.com or accessed via the PDF in this press release. The report is also available at .kambi.com/annualreport2023/.
Key highlights for Kambi during the year include:
- A 13% increase in revenue to €173.3 million when excluding the one-off termination fee from Penn recorded in Q4 2022
- €25.2 million in EBITA (acq)*
- 10 new operator signings including Bally’s Corporation, LiveScore Group and Svenska Spel
- Seven partnerships extensions including ATG, Betplay, LeoVegas Group and Rush Street Interactive
- 60+ sportsbook launches across multiple markets in Europe, Latin America and the US
- Repaid the full €7.5 million convertible bond previously held by Kindred Group to give Kambi full control over its future strategic direction
*EBITA (acq) = Earnings before interest, taxation, Items affecting comparability and amortisation on acquired intangible assets
The Annual General Meeting will be held on 21 May 2024 at 14:00 CEST in Birkirkara, Malta.
The post Kambi Group plc publishes 2023 Annual Report and Accounts appeared first on European Gaming Industry News.
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