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LEC: The Best Partners in Our Corner – Welcoming Back Logitech G, Warner Music, Tchibo, and Beko

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The most successful sports leagues are built with the help of strong, committed brands that support their growth. After a 2019 season that saw the LEC rise to greater heights and represent the best of the world of the global stage, we’re proud to unveil a few of the partners that will be by our side in 2020.

“We’re humbled by the fact that so many of our partners from 2019 have chosen to renew their trust in the LEC in 2020.”, said Alban Dechelotte, Head of Sponsorships & Business Development EU at Riot Games. “We believe in building long-term partnerships, which set the basis for a strong and sustainable LoL esports ecosystem in Europe. Most importantly, each of these partners bring additional value to the LEC in unique ways, thereby elevating the viewership experience for all LEC fans.”

Returning as a National Partner for the DACH (Germany, Austria, and Switzerland) region, Tchibo is back to provide the LEC with its coffee kick. Tchibo is one of the largest German retail companies, standing for top-quality coffee and unmatched coffee enjoyment. Keep your eyes out for more information about how Tchibo will be activating with us over the coming weeks.

Last year we welcomed Logitech G to the LEC lineup of partners, and we couldn’t be more excited to renew our partnership and to welcome them back as an official supplier for the 2020 season. Logitech G has a proud history as a supporter of League esports, with long term sponsorships with multiple teams and a fan reputation as an industry leading brand focused on gamer needs. In 2020, they’ll once more be providing keyboards, mice and mousepads as the official supplier of the league, in addition to continuing to support the fan favourite “Mechanics” show each week.

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Another returning partner, Warner Music will be rejoining the LEC as Official Music Partner in 2020. As a worldwide leader in music and entertainment, we’re excited to double down on the partnership and rock out to our own soundtracks via new and exciting music for LEC breaks during our weekly broadcasts. Warner Music will also continue to see how they can elevate the LEC experience across content, live performances, and broadcast. Check back soon to find out more!

Finally, we’re thrilled to announce the return of global home appliances brand Beko back to the LEC as Official Domestic Appliances Supplier for the Spring and Summer Split. In 2019 we took on the Beko kitchen together, taking a closer look at what LEC heroes have on their plates courtesy of the ‘Eat Like A Pro’ series and offering tips and recipes for healthy meals along with celebrity guests. In 2020 we’ll be creating even more fun content for fans to chew on, with Beko becoming the official post-game interview partner of the LEC and bringing about a new “Live Like A Pro” series.

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eSports

Denis ‘electroNic’ Sharipov is a New Virtus.pro Player

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Denis ‘electroNic’ Sharipov (pictured), one of the most decorated and famous players in CS2, a Major champion and winner of the Intel Grand Slam, is moving to Virtus.pro.

“The arrival of star players always generates excitement within the club and among its fans,” the Chief Executive Officer for Virtus.pro, Nikolai Petrossian, said. “Denis is a well-known figure in the world of eSports with an impressive list of major victories and exceptional skill. Few players won both at Major and Intel Grand Slam events.

“Our CS2 roster is strong thanks to teamwork, a clearly defined playstyle and the individual talents of our players. Transferring players with outstanding skills to improve specific areas is a common practice in sports. I am confident that Denis joining will give a powerful boost to the team in the upcoming challenges in Dallas, London and beyond.

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“Denis will replace Nikolay ‘mir’ Bityukov in the VP lineup. Nikolay has been a loyal and valuable member of our team and we express our gratitude for his contributions. Nikolay ‘mir’ Bityukov is open to offers from other teams.”

“Virtus.pro is a top team,” Sharipov said. “The core of the roster has won a Major not a while ago and all the players are in their prime and ready for victories right now. We share the same ambitions and goals. Besides, I’m also excited about the idea of playing with Jame as he’s one of the most unique IGLs in the game. Can’t wait to adapt to my new team and start doing what I came here for, winning trophies.”

Sharipov has dozens of victories at elite tournaments, including:

  • PGL Major Stockholm 2021
  • Intel Grand Slam Season 3
  • BLAST Premier: Global Final 2020
  • IEM XVI – Cologne
  • EPL Season 14
  • BLAST Premier: World Final 2021

In addition, Sharipov was among the top-ten best players of the year by HLTV four times.

Updated Virtus.pro CS:GO roster:

  • Dzhami ‘Jame’ Ali (captain)
  • Evgeny ‘FL1T’ Lebedev
  • David ‘n0rb3r7’ Daniyelyan
  • Petr ‘fame’ Bolyshev
  • Denis ‘electroNic’ Sharipov
  • Dastan ‘dastan’ Akbayev (coach)
  • Pavel ‘PASHANOJ’ Legostaev (analyst)
  • Nikolay ‘mir’ Bityukov (substitute)

The post Denis ‘electroNic’ Sharipov is a New Virtus.pro Player appeared first on European Gaming Industry News.

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NODWIN Gaming Partners with Global Esports Federation as Portfolio Management Company for Key Emerging Markets

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NODWIN Gaming, the leading South Asian gaming and eSports company, today announces the agreement with the Global Esports Federation (GEF) to become the portfolio management company (PMC) for key global emerging markets across South and Central Asia, Africa, the Middle East and parts of Southeast Asia. This collaboration marks a significant milestone in NODWIN Gaming’s ambition in driving the growth of gaming and eSports globally, by leveraging its expertise and leadership position in emerging markets worldwide.

The GEF convenes the dynamic, ever-evolving eSports ecosystem including the adjacent industries and diverse network of global impact partners. Established in 2019, the GEF has flourished to over 155 member federations engaging billions of ‘#worldconnected’ athletes, players and fans.

Firmly dedicated to its mission and universal values, the GEF has evolved to become an authentic voice of the eSports community, elevating the industry’s legitimacy and credibility at a global scale. Furthermore, the GEF plays a pivotal role in cultivating emerging technological development, user, fan and brand experiences that enable innovation in gaming while ensuring the sustainable growth for eSports and limitless opportunities that inspire the world’s hyper-connected youth.

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With strategic partnerships with industry giants and a proven track record of organizing gaming events and lifestyle festivals, NODWIN Gaming has now acquired exclusive rights to create and market GEF-licensed eSports events in more than 20 countries such as India, Pakistan, Uzbekistan, Kazakhstan, Dubai, Bahrain, Jordan, Thailand and Vietnam in addition to the entire continent of Africa.

As a PMC, NODWIN Gaming also secures non-exclusive rights to host GEF-licensed events globally, which paves the way for synergistic collaborations amongst the company’s subsidiaries and strategic partners worldwide. NODWIN Gaming’s recent acquisition of the Turkey-based Ninja Gaming readies the company for endeavors in Turkey, the Middle East and North Africa while its Singapore-based experiential marketing powerhouse branded focuses on the Asia Pacific region. With its equity investment earlier this year into Freaks 4U Gaming, a leading full-service gaming and eSports agency in Germany, NODWIN Gaming will tap into potential opportunities in developing GEF-licensed events in non-exclusive regions through the agency’s European as well as endemic and non-endemic network.

The co-founder and Managing Director for NODWIN Gaming, Akshat Rathee, shares his insight on the partnership with the GEF: “The world of eSports is evolving towards true global celebration of eSports titles across the world. The GEF truly epitomizes the hopes and aspirations of all the developing world markets that NODWIN Gaming seeks to develop. We believe our partnership with the GEF will bring the best of eSports opportunities to the youth of the emerging world.”

The Chief Operating Officer for the GEF, Mario Cilenti, commented on the partnership: “We are thrilled to have NODWIN Gaming on board as our PMC for the South Asia, Central Asia and Africa markets. Its capabilities and extensive experience makes it ideal partners to advance the GEF’s mission and further engage with eSports communities across key growth regions.”

For more information, please visit NODWIN Gaming on X or the official website.

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The post NODWIN Gaming Partners with Global Esports Federation as Portfolio Management Company for Key Emerging Markets appeared first on European Gaming Industry News.

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Asian Regional Qualifiers Host Announced

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The International Esports Federation (IESF) is delighted to announce the highly-anticipated IESF Asian Esports Championship, set to take place in Chengdu, China, from September 9th to 14th, 2024. This championship will be the final regional qualifier leading to the 16th World Esports Championship Riyadh,  WEC24.

Huati Gaming will bring its experience to this event as a local organizing committee, together with the China National Cyber Games and Sichuan International Expo Group.

The championship will begin with an online competition from June 20th to June 30th, providing a digital stage for the national champions to showcase their skills and secure a spot in the offline event. Athletes and teams from 42 countries in Asia and Oceania will come together to compete in Chengdu. The championship will feature competitions across CS2, CS2 Women, DOTA2, MLBB, and MLBB Women, and an online qualifier for PUBG MOBILE, showcasing the region’s diverse talent and interest in Esports.

“It is a great pleasure to host our first championship in Chengdu, China. The city is known for hosting big events, especially major esports tournaments, and it makes it the ideal location for this year’s Asian Esports Championship. This event will present a unique opportunity for the teams, athletes, and the large fanbase from this region, to experience the excitement of competition that defines our championships.” – stated Boban Totovski, IESF’s General Secretary.

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In addition to top-tier competition, this championship will also provide opportunities for emerging talent to shine on an international stage. The winning teams will earn the privilege of representing their countries at the prestigious WEC24. 

“Hosting the IESF Asian Esports Championship in Chengdu, China, fills us with immense pride as we welcome athletes and countries from across the region. The fans are already anticipating the thrilling competition, where the finest talent of Asian esports will showcase their skills. As we gather to compete, let us harmonize globally, celebrating our differences and uniting in the spirit of friendly competition.” – stated Xu Ming, Chairwoman of China National Cyber Games 

Given Chengdu’s known reputation as a center for Esports excellence and innovation, the IESF Asian Esports Championship promises to be a celebration of Esports, uniting players and fans from this region in a showcase of skill, passion, and sportsmanship. Stay tuned for updates and announcements as the championship approaches.

The post Asian Regional Qualifiers Host Announced appeared first on European Gaming Industry News.

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