Australian Open and associated tournaments to be protected and enhanced for audiences across the world
The world’s leading sports data services provider, Sportradar, today announced a wide-ranging multi-year partnership extension with Tennis Australia, leveraging its audiovisual (AV) and data content, encoding technology and Integrity Services to protect matches and expand their presence across global audiences.
As part of the deal, Sportradar will continue to deliver their AV, data and Integrity Services for the Australian Open, the Grand Slam of the Asia Pacific, including the Main Draw, Qualifiers and Wild Card play-offs in Melbourne and Zhuhai, China, as well as the ATP 250 Adelaide.
On-site in Melbourne covering Australia’s summer of tennis since 2016/17, Sportradar will once again be responsible for helping to showcase one of the most prestigious international sporting events for fans across the world. Sportradar will deliver the matches via its AV encoding services, providing high-definition streams for the Australian Open’s official website, app and social media channels, and broadcast partners in multiple territories, including Australia, New Zealand, India and the Sub-continent, and the Americas.
The extension comes after a competitive tender process last year and now includes the provision of Sportradar’s Server Slide Ad Insertion (SSAI), a dynamic automated IP-based advertising insertion tool allowing Tennis Australia and its broadcasters to commercialise their streams efficiently.
Sportradar will utilise its unique combination of technology and expertise to administer and analyse data from the games to provide entertaining content and statistics for its clients to increase engagement. At the same time, it will deploy its award-winning Integrity Fraud Detection Services (FDS) to protect all matches from betting-related integrity threats.
Sportradar’s Managing Director Sports Partnerships, David Lampitt said: “The Australian Open is a hugely popular event across the world. Tennis Australia has a truly innovative and progressive approach to nurturing and advancing the interests of the game.
“Our combination of cutting-edge technology together with our expertise across data, AV and Integrity Services will continue to support those aims. Our own mission in partnering with rights holders like Tennis Australia is clear – we have an ongoing and long-term commitment to safeguarding tennis, whilst delivering investment into premium content enabling the continued growth of the game across the world.”
PointsBet Appoints Daniel Lucas as Group Chief Technology Officer
PointsBet Holdings Limited announced the appointment of Daniel Lucas as Group Chief Technology Officer (CTO), effective 1 September 2024. Daniel will replace current Group CTO, US-based Jerry Bowskill, who will step down following completion of the sale of the US Business to Fanatics Betting and Gaming.
Daniel is serving out his current role as Global Director of Trading Technology at Flutter Entertainment Plc, leading the global trading technology operation and service across the Flutter Group (including Fanduel, Sportsbet, Paddypower, Betfair, Pokerstars and Skybet). Currently based in the UK, Daniel will relocate to Melbourne to take up his new role.
Prior to his global role at Flutter, Daniel held several senior positions at Sportsbet based in Melbourne, including Head of Data Solutions and Head of Trading Technology, which followed roles in the investment banking sector in London.
Daniel holds a Bachelor of Science (First Class Honours) and a Master of Business Systems from Monash University.
Sam Swanell, Chief Executive Officer of the PointsBet Group, said: “We are very pleased that a Senior Executive of Dan’s quality and experience is joining PointsBet. Dan’s understanding of complex platform and trading operations, in particular algorithmic trading, risk and advanced analytics together with his strong people leadership skills, are valuable assets to PointsBet’s Australian and Canadian operations, as we continue to invest in our market leading live betting and multi capability through Odds Factory.”
“I am super excited about the opportunity to join a technology and product led company like PointsBet. They continue to invest in their platforms and there are exciting growth opportunities ahead,” Daniel Lucas said.
“Jerry Bowskill has made an outstanding contribution to PointsBet over his tenure leading our global technology organisation. He has been an integral part of the group executive leadership team, and his experience and expertise has proven invaluable as we have planned for and executed the transition of our United States business to Fanatics. I would like to thank Jerry for all he has done for PointsBet and wish him all the best in his future endeavours,” Sam Swanell said.
SIS and Bet365 Launch Fixed-Odds Horse Racing in Colorado
Launch provides sports bettors with exciting new content and raises horse racing awareness
SIS Content Services, part of Sports Information Services (SIS) Group, the leading content supplier of 24/7 live betting services, has agreed a landmark deal with long-time operator partner Bet365 to deliver its global horse racing content to bettors in Colorado, bringing fixed-odds horse racing wagering to a licensed sports betting platform for the first time in the United States.
The approval of horse racing fixed-odds wagering on Colorado sportsbooks will aid the sport attracting a wider range of casual bettors, who will be offered the same type of betting as all other sports. It represents positive news for a range of Colorado stakeholders including Bally’s Arapahoe Park and the Colorado Horsemen’s Association as a portion of turnover is directed to Colorado horse racing.
Boasting round-the-clock betting opportunities, SIS Group provides a comprehensive horse racing portfolio of nearly 140 international and domestic racetracks. The upcoming highlights include the Saudi Cup Day on February 24 where top American horses will compete for US$33.5 million in purses and then travel to the Dubai World Cup meeting on March 24 to vie for US$30.5 million in purses. Along with coverage of the world’s richest horse races, year-round racing is available from 14 countries including Ireland, Australia, Chile, Argentina, Uruguay and the United States.
SIS Group delivers sportsbooks an end-to-end horse racing solution including live-streamed video with betting triggers, race day data and an extensive range of markets and odds prices to provide seamless betting experiences.
“The launch of fixed-odds horse racing betting on Colorado sportsbooks puts horse racing on equal footing with other sports and hopefully attracts a new fan base and revenue for our racetrack partners,” the Vice-President for SIS Content Services, Michele Fischer, said. “This is a great first step in expanding the horse racing audience and I commend the Colorado horse racing stakeholders, Colorado Division of Gaming and Bet365 for their vision and support. Horse racing provides sportsbooks with exciting year-round 24/7 content throughout the world. It will take time in the United States but I expect that more sports wagering operators and states will include horse racing on their sports catalogs.”
“We are thrilled to be able to put horse racing on Colorado sportsbooks for fixed-odds wagering,” the Operations and Racing Executive Director for Bally’s Arapahoe Park, Shannon Ruston, said. “Working with SIS Group, we crafted a commercial framework that benefits local racing while giving sportsbooks access to thousands of races. Our belief is that this development will secure a better future not only for Bally’s Arapahoe Park but also for the racing ecosystem as a whole in Colorado.”
“We are committed to ensuring that horse racing in Colorado is economically viable for the participating owners and trainers, who are the backbone of the sport,” the President of the Colorado Horsemen’s Association, Kim Oliver, said. “Fixed-odds betting will produce a new revenue stream and exposure for horse racing. This launch represents a pivotal moment for our group.”
“The introduction of fixed-odds horse racing betting is sure to have a positive impact in Colorado,” read a statement from Bet365. “We have seen the popularity of fixed-odds betting in horse racing in other markets and, as sports betting becomes more ingrained across the United States, it will certainly provide a boost to engagement.”
Supercars Partners with Dabble
Supercars has entered into a partnership with Dabble, an Australian betting operator with a social-first sports betting app. Dabble will become the Official and Exclusive Wagering Partner of the Repco Supercars Championship.
The new partnership solidifies Dabble’s commitment to the sports betting landscape, offering a unique platform that combines the thrill of sports wagering with social interaction.
Jamie Black, General Manager of Commercial at Supercars, said: “We are thrilled to welcome Dabble to the Supercars family as our Official and Exclusive Sports Wagering Partner.
“Dabble’s innovative approach to sports betting aligns perfectly with our vision of engaging fans and creating memorable experiences.
“Together, we look forward to delivering exciting content and enhancing the fan experience across what promises to be a thrilling 2024 championship.”
Dabble allows users to view and copy bets made by friends, ex-athletes and other users, and the “Banter” chat feature allows the community to engage on a particular sport or event in real-time.
Tom Rundle, CEO of Dabble, said: “Joining forces with Supercars represents an incredible opportunity for Dabble to connect with a passionate fanbase and further establish ourselves as a leading player in the sports wagering industry.
“We’re excited to introduce Supercars fans to the Dabble community and provide them with a unique and immersive betting experience.
“Along with industry-leading social capabilities, Dabble prides itself on its fast withdrawals feature and being one of the fastest apps on the sports betting market. It is only natural for us to partner with the fastest sport in Australia, making the perfect match for the adrenaline-fueled world of Supercars.”
The Supercars and Dabble partnership has already kicked off, with markets now open for the Thrifty Bathurst 500.
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