Latin America
Zitro Strengthens Its Presence In Latin America With The Opening Of New Offices In Colombia
The significant growth of Zitro’s business in Colombia, driven by the overwhelming success of Link King and Link Me Video Slots, has led the company to establish a new office in Bogotá and expand its commercial team with the hiring of Diana González, the new Sales Manager of Zitro Colombia.
The increase in human and material resources in Colombia responds to the company’s expansion plans, for which the Latin American market is fundamental, as Alejandra Burato, Regional Director of Zitro for Latin America states: “The vertiginous growth of Zitro throughout the region, and in particular in Colombia, has led us to the decision to strengthen our human, commercial and technical structure, as well as to open a new office in the capital city of the country. We can only thank our customers for the great commitment they have made and make with Zitro. We will try to live up to the confidence they have in us, giving them through Diana González and her team the excellent support and service that characterize Zitro.
For her part, Diana González assumes with enthusiasm and optimism her new position: “I am excited to be part of the Zitro team, a company with a range of truly formidable and successful products already demonstrated in the region. Our Video Slots Link King and Link Me have become reference products in Latin America and in the Colombian market, with which we are fully committed. Our goal is to guarantee Colombia’s operators not only great products but also the best commercial attention and unsurpassed technical support.”
The new office of Zitro Colombia is located at Avenida Dorado No. 69-63 5th floor office 512 – Tower 26 Business Center, Bogotá. Get in touch with Dianna Gonzalez by contacting her via email: [email protected] or telephone: +57/1/6672574.
EGT Digital is ready for its first participation in SIGMA Americas 2024, which will be held in Sao Paulo on 24 and 25 April. Visitors to the exhibition will have the opportunity to enjoy the company’s wide range of iGaming solutions at stand B110.
EGT Digital’s gaming world will be presented by the jackpot bestsellers Bell Link, Clover Chance, High Cash and Single Progressive Jackpot, containing more than 100 in-house developed slot titles. The latest cascade additions to Clover Chance Sugar Duke and Aztec Rush will stand out among them, captivating the guests with their eye-catching graphics and numerous options for winning and entertainment.
Mr. Sugar Duke and his sweet companions will take players to a dizzying tour in Fun-fair, full of countless bonuses and nice surprises.
Aztec Rush will reveal the world of the eponymous ancient civilization and will challenge the adventurers to win Emperor’s gold, while the toppling reel feature adds even more thrill to the game with its promises for hidden treasures.
The fans of instant winnings will be able to try their luck with EGT Digital’s instant games, well-known for their original design, classic rules and smooth gameplay.
The guests will also have the opportunity to see EGT Digital’s in-house developed all-in-one betting platform X-Nave, which gives the technology and tools operators need to build a successful and competitive iGaming business. Its 4 main modules: CRM Engine, Sport product, Casino aggregator and Payment Gateway, can be both part of the turnkey solution or operate independently, as they allow integration with developments of third-party providers.
The CRM Engine provides a wide diversity of player management tools and bonus features. The visitors will get acquainted with multiple options for bonus campaigns. A completely new type of tournament based on a competitive principle will be at their disposal too, as well as the updated loyalty program and player journey tools.
EGT Digital’s Sport product includes competitive sports and esports coverage, virtual gaming, reliable real-time betting data and a huge number of markets. It will show its latest upgrades, providing operators with different tools to enhance their customers’ experience such as the in-house developed Feed aggregator, the Bet Builder for pre-match, as well as the Predefined Boost on Мultiple bets.
“Among the countries with biggest potential for EGT Digital’s products are the markets in the Americas region, where we already have presence and our performance there is very good. Our participation in SIGMA Americas is of great significance for us, as it will provide us with the opportunity to meet with many more potential clients and start new fruitful collaborations, while at the same time maintaining and expanding our existing partnerships,” Tsvetomira Drumeva, Head of Sales at EGT Digital, said.
Kiron Interactive, a leading provider of virtual sports and numbers games, has announced a new partnership with EstrelaBet, one of Brazil’s most prominent online gaming operators, to deliver its innovative virtual sports portfolio to the operator’s extensive player base.
The agreement sees EstrelaBet, the sponsor for nine football teams in Brazil, integrate Kiron’s popular virtual sports games into its online offering. Players will now have access to an exciting range of virtual sports, including football, horse racing, and motorsports, enabling 24/7 betting opportunities across a wide variety of fixtures and markets.
Kiron’s virtual sports games are designed to replicate the excitement of real sports betting, with a staggered schedule of events providing opportunities for in-play betting every two minutes. The games are fully customisable, allowing EstrelaBet to tailor the content, odds, and frequency of events to meet the preferences of its local audience.
EstrelaBet is a leading online gaming operator in Brazil, offering a wide range of sports betting and casino products to players across the country. Founded in 2019, the company has quickly established itself as one of the top three operators in the market.
The integration of Kiron’s virtual sports content is expected to significantly enhance EstrelaBet’s online offering, providing its players with engaging new betting options and driving revenue.
Steven Spartinos, Kiron Co-CEO, said: “We are delighted to partner with EstrelaBet, one of the biggest names in the rapidly growing Brazilian market. This agreement underlines the appeal of our virtual sports offering and its ability to drive player engagement and growth for operators in markets worldwide.
“We look forward to working with the EstrelaBet team to deliver an exceptional virtual sports betting experience to their players and to supporting the continued expansion of their business in Brazil.”
Fellipe Fraga, Chief Business Officer at EstrelaBet, said: “It is a pleasure to have this partnership with Kiron, allowing us to offer our clients more options for entertainment in iGaming, using new technology and an advanced product.
“We are always looking for ways to enhance our offering and provide our players with the best possible betting experience, and we are confident that Kiron’s virtual sports games will be a valuable addition to our portfolio.”
SOFTSWISS, a leading global software supplier with 15 years of experience, announces the appointment of racing legend Rubens Barrichello as its Non-Executive Director in Latin America. Barrichello’s victorious Formula 1 legacy, coupled with his influential persona, will be crucial in furthering SOFTSWISS’ mission to authentically connect with the local tech community and build a robust presence in the region.
As a top performer in an extremely competitive tech sphere, Rubens Barrichello brings leadership wisdom and best teamwork practices to the SOFTSWISS table. His deep-rooted experience in sports will provide SOFTSWISS with valuable insights to elevate its sports betting platform and other products to new heights, continuing the company’s contribution to reshaping the iGaming industry with innovations. Also, in his commitment to effecting positive change, Barrichello will advocate responsible gambling alongside SOFTSWISS experts.
The appointment of Rubens Barrichello is the next strategic step for SOFTSWISS in Latin America, especially in Brazil’s fast-growing market. According to TGM Research, the gross revenue of the iGaming industry in Brazil is estimated to be 2.3 billion euro by 2026, having the potential to represent 1% of Brazil’s Gross Domestic Product (GDP) of 1.5 trillion euro.
Ivan Montik, Founder of SOFTSWISS, comments: “SOFTSWISS welcomes Rubens Barrichello on board! Having him join our team is a strategic step for us. Barrichello’s collaborative prowess on the racing track in a highly competitive tech sphere, resulting in team victories, mirrors SOFTSWISS’ partnership approach. His involvement testifies to our commitment to Brazil and helps us adapt the best global practices to the local market.”
Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, adds: “The iGaming field has shown remarkable growth both in Brazil and globally. Joining SOFTSWISS, I am delighted to become one of the drivers of this process in Latin America! I am sure my background with the leading racing team will propel the iGaming tech leader towards success in the region.”
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
The post Racing Icon Barrichello Joins SOFTSWISS as Non-Executive Director in Latin America appeared first on European Gaming Industry News.
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