Sportsbooks close 2019 with more than $430 million in bets, giving industry momentum heading into 2020, according to PlayIndiana.com analysts
Indiana retail and online sportsbooks capped their inaugural year in the state by surpassing $160 million in bets in a month for the first time. Indiana’s record handle in December pushed the state to more than $430 million in bets since the first wager was accepted in September, a staggering pace that has set the stage for a momentous 2020, according to analysts from PlayIndiana.
“Indiana’s ascent to one of the largest sports betting markets in the country has been impressive by most any measure,” said Dustin Gouker, lead analyst for PlayIndiana. “The question for 2020 is whether Indiana can sustain its rate of expansion, especially as neighboring states become more likely to legalize sports betting. That has already happened in Michigan, which could take a bite out of the handle at some of northern Indiana’s retail sportsbooks.”
In December, the state’s retail and online sportsbooks generated a combined $161.8 million in bets, up 10% from November’s $147.3 million handle, according to official reporting released Friday. December’s handle produced $12 million in adjusted gross revenue, up 29% from $9.3 million in November. The “win” yielded $1.1 million in tax revenue for the state.
Indiana sportsbooks have now generated $433.4 million in bets and $42.7 million in revenue since launch, and is easily the fourth-largest sports betting marketing in the country, trailing only Nevada, New Jersey, and Pennsylvania. To put Indiana’s growth into perspective, it took Pennsylvania, the No. 3 market in the U.S., 10 months to surpass $400 million in lifetime handle. Indiana surpassed $400 million in its fourth month.
A boost could come in January. Football betting has accounted for $178.6 million since launch and $59.1 million in bets in December, and that will likely surge with the NFL Playoffs and college football’s national championship in January. In addition, basketball, which has accounted for $82.2 million since launch and $42.3 million in December, should grow as college basketball enters conference season and the NBA season heats up.
“With the NFL Playoffs at hand and college basketball in full swing, it is possible that Indiana will surpass $1 billion in bets by March, making Indiana one of the quickest legal U.S. jurisdictions to reach that mark,” Gouker said.
The relatively rapid growth of Indiana, which launched online sportsbooks in October, can be attributed to the adoption of online sports betting far earlier than states such as Pennsylvania. In Indiana, $110.6 million of December’s bets were made online representing 69.5% of the state’s total handle, up from 65% of the November handle.
Online sports betting is also growing in the number of sportsbooks. BetAmerica, operating under the Rising Star Casino license, became Indiana’s fourth online sportsbook when it launched in late December.
Still, DraftKings, which operates under the Ameristar Casino license, led the online market once again. In December, DraftKings attracted $66.7 million in bets, up from $64.1 million in November. That generated $5 million in gross receipts, up from $4.3 million. DraftKings was followed by:
FanDuel/Blue Chip Casino ($36 million handle in December, up from $23.7 million; $2.2 million win, up from $1.7 million)
BetRivers/French Lick Resort ($7.9 million handle, down from $8.4 million; $528,200 win, up from $476,284)
BetAmerica/Rising Star Casino ($2,129 handle; -$1,173 win)
Once again, the top retail sportsbooks were those closest to large out-of-state markets. The top retail sportsbook in Indiana continues to be Horseshoe Hammond, near Chicago. The market leader generated $13.4 million in December, up from $13 million in November. Those bets generated $1.1 million in gross receipts, up from $800,208. Horseshoe Hammond was followed by:
Hollywood Lawrenceburg ($8.9 million handle, up from $8.8 million in November; $824,235 win, down from $1.1 million)
Ameristar Casino ($8.3 million handle, up from $8 million in November; $928,211 win, up from $735,103)
Harrah’s Hoosier Park ($5.7 million handle, down from $7 million; $441,112 win, down from $557,764)
Indiana Grand ($4.6 million handle, up from $4.2 million; $208,275 win, up from $171,205)
Blue Chip Casino ($4.2 million handle, down from $4.5 million; $186,802 win, down from $310,955)
Tropicana Evansville ($2 million handle, even with November; $185,176 win, up from $174,841)
Caesars Southern Indiana ($1.6 million handle, up from $1.4 million; $170,884 win, down from $106,081)
French Lick Resort ($1.5 million handle, up from $1.2 million; $13,587 win, down from $45,357)
Belterra Casino ($948,810 handle, up from $920,344; $151,640 win, up from $92,233)
“Indiana’s strong start is unquestionably tied to the state’s relatively early launch of online sports betting,” Gouker said. “Online sports betting should make up an increasing share of the state’s handle, too. That will help steady Indiana’s sports betting industry, even as increasing competition from neighboring states affect retail sportsbooks, which is inevitable.”
For more revenue information on Indiana sportsbooks, visit PlayIndiana.com/revenue.
Fanatics Sportsbook Launches Today in Indiana
Fanatics Betting and Gaming, a subsidiary of Fanatics Holdings Inc, a global digital sports platform, launched the Fanatics Sportsbook today in Indiana. Sports fans living in and visiting Indiana will be able to download the Fanatics Sportsbook on iOS and Android and begin their Fanatics Sportsbook experience. Indiana marks the fourteenth state for the Fanatics Sportsbook.
In August 2023, Fanatics Betting and Gaming began acquiring the U.S. businesses of PointsBet and planning the migration of PointsBet customers to the Fanatics Sportsbook app. Today in Indiana only, each PointsBet customer’s username, password, account balance, rewards points and responsible gaming settings will be automatically migrated to the Fanatics Sportsbook.
The Fanatics Sportsbook makes being a fan easy with fast signup, easy betting, transparent withdrawals and is disrupting the sports betting industry with the following new features:
- Building a better sportsbook: The Fanatics Sportsbook app was built natively on iOS and Android. The design, speed and quality of the navigation experience rival the sports betting apps in the market today that were not built specifically for iOS and Android.
- FanCash: The Fanatics Sportsbook is the only sportsbook that gives customers up to 5% of your wager back in FanCash. Every dollar of FanCash is a dollar to spend on bonus bets or Fanatics.com.
- Discover: Everything a customer cares about, including marquee games, key stats, trending bets, delivered straight to one location – the Discover feed.
- Search: The Fanatics Sportsbook offers industry-leading search functionality, including a search bar, recent searches, autocomplete, synonym/alias and deep linking. Customers can search easily for the bet they want and bet directly right from the search results.
Fanatics Betting and Gaming believes that responsible gaming is a core tenet and a part of the organization’s DNA. Online customers will have access to Responsible Gaming tools to manage their time and money alongside a best in class Help Center, chat experience and knowledgeable agents with 24/7 coverage.
To download images and videos of the Fanatics Sportsbook, visit the Fanatics Media Center and for more news and information, follow us on the Fanatics Sportsbook social channels on X and on Instagram.
If you or someone you know has a gambling problem and wants help, call 1-800-9-With-It
DWG Expands Reach with Exciting Launch on BetMGM Pennsylvania
Design Works Gaming (DWG), a leading innovator in the online gaming industry, is thrilled to announce the launch of its cutting-edge games on BetMGM Casino in Pennsylvania. This strategic collaboration marks a significant milestone for both DWG and BetMGM, a leading iGaming and sports betting operator, enhancing the gaming experience for players in ‘The Keystone State’.
DWG has been at the forefront of creating immersive, engaging online casino games in the United States and the United Kingdom. Following launches on BetMGM New Jersey and Michigan, now Pennsylvania players have the opportunity to enjoy the game studio’s top-performing slots and premium LuckyTap games.
The founder and Chief Executive Officer for DWG, Troy Zurawski, expressed his enthusiasm about the expansion and the fruitful partnership with BetMGM: “Our collaboration with the BetMGM team has been nothing short of incredible. Together, we’ve worked tirelessly to create unique, exciting bespoke content that brings a new level of excitement to players. This launch is a testament to the strong bond we’ve built and the shared commitment to delivering top-tier gaming experiences.”
“It’s always a joy collaborating with DWG,” the Gaming Product and Content Vice-President for BetMGM, Oliver Bartlett, said. “BetMGM players enjoy the LuckyTap suite of games, which is a great fit for our new Arcade product that launched in New Jersey and will be in other states soon. We are proud to be the destination for the biggest selection of exclusive games developed in partnership with the talented DWG team.”
The addition of DWG games to the BetMGM portfolio in Pennsylvania brings an array of thrilling titles that cater to a diverse audience, including two exclusive bespoke titles, Pittsburgh Steelers Big Kick LuckyTap and Pittsburgh Steelers QB Blast LuckyTap. Players can look forward to a seamless and enjoyable gaming experience featuring state-of-the-art graphics, captivating gameplay and exciting wins.
BetMGM’s award-winning online casino is home to over 3,600 titles across North American markets and one of the largest state-by-state exclusive jackpot networks. The inclusion of DWG games is expected to further elevate the platform’s appeal among players in Pennsylvania.
For more information on DWG, visit DesignWorksGaming. com.
TIPICO SPORTSBOOK UNVEILS ITS “FAIR PLAY PLEDGE”, SETTING A NEW INDUSTRY STANDARD WITH SAFETY AND CLARITY AT THE FOREFRONT OF ITS BUSINESS
Tipico Sportsbook, a leading sports betting operator, today announced the launch of the “Tipico Fair Play Pledge,” a first-of-its-kind initiative to establish trust with sports wagering customers.
“The sportsbook industry is criticized for misleading users with vague language and a lack of protective safeguards. This is not the case at Tipico,” said Adrian Vella, Tipico U.S. CEO. “The Fair Play Pledge is much more than just an app upgrade or generic customer service commitment. It is a repositioning of our business, reimagining the relationship with players by putting safety and clarity at the heart of everything that we do.”
Tipico is evolving its platform and redefining the act of placing a bet to make it easier for customers to understand and control. The Fair Play Pledge will foster an enjoyable and safe online atmosphere and help customers more clearly see the value they earn with each bet.
Tipico’s Fair Play Pledge is defined by the following pillars:
– Education and Protection: Tipico merges the act of placing your bet and clearly understanding what that bet entails, while making it easier than ever for customers to set limits and restrictions and personalize “cool-off periods” on its app and website.
– Streamlined App Interface: Tipico creates a simpler betting experience. Improved UX and clear language in Tipico’s quick betslip help customers understand exactly what they’re betting on and the value of their bet, as opposed to a confusing sea of numbers.
– Clear, Automatic, and Flexible Rewards: Tipico Cashback Rewards allow customers to earn more real cash value with each bet. Customers who place a qualifying wager with minimum -200 odds automatically earn 3% cashback on straight bets and 5% cashback on parlay bets, win or lose for any eligible players.
– Commitment to Safety: Introduces a new multi-factor authentication system and allows customers to create their own unique username for secure logins.
– Quick and Reliable Service: Real people, not robots, available 24/7 to guide customers and answer questions in real time.
“We want our players to feel confident knowing that they are betting in safe hands,” added Vella. “This holistic initiative represents our vision for change in the U.S. market and our passion to innovate with a customer-centric approach.”
The Fair Play Pledge is the newest phase of Tipico’s approach to advance the U.S. sportsbook industry, and carefully and meaningfully foster trust among American sports fans. The Pledge will also be incorporated into Tipico’s future campaigns, promotions, partnerships, and marketing activities, cementing its longevity and purpose to incorporate safety and clarity into its relationships with new and existing customers.
“Tipico has always maintained the philosophy that our sportsbook should enhance sports-viewing for customers, providing a simple and fun experience,” said Bryan Schroeder, Senior Vice President – Compliance & Legal at Tipico. “With online sports betting in its infancy here in the United States and a rapidly evolving landscape of regulation, the Fair Play Pledge will establish a new standard of trust. We will lean on this initiative as a catalyst to continue innovating in accordance with our core values of safety and clarity.”
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