Press Releases
The Chase is on for Betcom
Betcom, part of the highly successful Gauselmann Group of UK facing gaming brands will be showing two Cat C products at EAG both of which are licensed from the creators of popular television quiz shows Deal Or No Deal and The Chase.
Utilising popular licensed themes to create a strong gaming proposition is a valuable tactic as Simon McCarthy, Managing Director of Betcom, outlined: “Typically a great licence will be a theme or brand that gives the game a recognisable and familiar walk up factor’ he said. “As well as being familiar and popular it helps if the programme is linked to winning a monetary prize which is the case with both Deal Or No Deal and The Chase. The licence must also represent a good ‘fit’ with the entertainment theme and as a result enhance the player experience.
“However, at at the end of the day it’s the players’ acceptance of the theme as well as the core game elements which will determine whether a product is successful or not. The market can be certain that Betcom product comes from a solid base line with our player profiles performing model after model.”
Being part of the Gauselmann Group, Betcom is able to draw on the insight and experience of its sister companies in this case having access to those licenses which have already been successful within the digital arena and which therefore can be profitably incorporated into Betcom’s bricks and mortar portfolio. “Of course it’s a massive help being part of a broader very successful Group and one which clearly benefits our customers,” stated McCarthy.
“The current range including our pipeline for 2020 covers four different profiles. We look to offer a mix and match of profiles in order to deliver full operator flexibility when injecting new models.”
As well as Deal Or No Deal, which was one of the best selling models of 2019 a success which helped Betcom to grow its market share, year-on-year, the company will also be showing The Chase – Head to Head, which represents a new profile as a strategic initiative to help grow the player base.
11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.
Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.
Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.
GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.
The post SKS365 keeps investing in people: GROW People Management Program took the next level appeared first on European Gaming Industry News.
North Star Network are delighted to announce the acquisition of umdoisesportes.com.br, which becomes the latest addition to NSN’s global sports media portfolio.
Born from the GRPCOM merger of the editorial teams of Gazeta Do Povo and Tribuna do Paraná in 2020, Um Dois Esportes provides in-depth sports coverage and analysis for the Brazilian state of Paraná and beyond.
North Star Network co-founder Julien Josset said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.”
“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.” NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.
The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.
NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.
“We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions,” said GRPCOM Director Rafael Mello. “We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.”
“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”
The post North Star Network acquires Um Dois Esportes appeared first on European Gaming Industry News.
BNXT League , the professional men’s basketball league played across the Netherlands and Belgium, and PepperMill Casino, the online casino licensed in Belgium, are pleased to announce their partnership centered around the BNXT League’s Belgian Play Offs.
PepperMill Casino will be a naming partner of the Belgian play offs. For the 24-25 season, PepperMill remains a partner of the BNXT League until the restrictions on gambling advertising take legal effect on January 1, 2025.
The partnership between BNXT League and PepperMill Casino aims to create engaging and customized content that engages and captivates fans on multiple fronts while increasing brand awareness.
“The basketball community is growing and buzzing with excitement and energy,” stated Anthony Rus, General Director of PepperMill Casino. “This partnership allows us to create memorable moments that build brand awareness and capture the hearts of fans.”
“Wim Van de Keere, general manager of the BNXT League, adds, “The playoffs are undoubtedly the sporting highlight of the season. We are delighted to still be able to tie a dynamic partner like PepperMill Casino to us despite the restrictions coming up from 2025.”
The post BNXT League and PepperMill Casino join forces appeared first on European Gaming Industry News.
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