Press Releases
EvenBet Gaming launches new poker network for South America
Leading online gaming software developer EvenBet Gaming has rolled out a new poker network across South and Latin America, breathing fresh life into the vertical for loyal and largely untapped audiences across the region’s emerging markets.
This breakthrough launch
Eight standalone poker rooms and casino operators have joined the new network, with several more deployments scheduled for January alone. Featuring individual online poker projects, alongside existing casino and sportsbook partners, the network’s flexibility is generating proven traction across the igaming spectrum, with everyone from start-ups to established operators already successfully integrated.
EvenBet’s state-of-the-art technology and functionality allow for a simple API integration, with other features including a seamless wallet and a full user database, all founded on a continually upgraded and localised UI. In addition, EvenBet poker rooms have a flexible front end which allows them to be customised to any operator’s specific branding.
Dmitry Starostenkov, EvenBet Gaming CEO, said: “This landmark launch puts the exclamation mark on a year of highlights for EvenBet. The new network seamlessly scales and fits with all types of project – for example, increasing revenue for existing casinos, while also providing sufficient liquidity for any new players on the market. It’s an exciting and ambitious mission, as we bid to become the number-one poker software supplier for South and Latin America, especially as regulation rolls out in countries like Peru, Argentina and Brazil. Our first operators are already up and running with their poker room, while the initial feedback that we’ve received at summits, such as SAGSE Buenos Aires, has been hugely encouraging.
“We’ve recently reached another milestone with over 80 clients’ projects now active worldwide across established and emerging markets, demonstrating a remarkable 400% growth rate in just three years and optimising the vertical for a huge continent of loyal and enthusiastic poker players. It all underscores our determination to diversify both the product and platforms of industry leaders across the globe, boosting engagement and retention for operators as we go.
“When you base much of your business model around emerging markets, a key focus for us at EvenBet, flexibility and localisation remain the cornerstones. I firmly believe poker to be the most attractive and reliable game for driving improved dwell-time, comparing favourably with other casino, slots and table games through its inherent reliance on genuine skill, wit and knowledge. These unique attributes will also serve to attract the next generation of poker players.
“Poker is a proven cross-channel tool, enriched by EvenBet’s exciting multi-format gameplay, which is benefitting operators across the globe. With so much core technological evolution already behind us, we now look forward to growing in accordance with those advances. ICE London is our next stop on the conference circuit and we look forward to catching up with existing partners and meeting new clients with whom we can broaden our mutual horizons. Come visit us at stand S3-200.”
Press Releases
BOS agrees with KV’s/KO’s advertising assessment of “Trisskrapet” in TV4
The Swedish Trade Association for Online Gambling (BOS) agrees with the Swedish Consumer Agency’s (KV) and the Consumer Ombudsman’s (KO) assessment that the daily scratch card commercial “Trisskrapet” in TV4 is an advertising feature, and thus not an editorial feature. BOS welcomes that KO is now ending that part of the process.
If Svenska Spel does not stop the advertising elements, BOS looks forward to KV following up on its earlier call to Svenska Spel to comply with the provisions on advertising identification and broadcaster declaration in section 9 of the Marketing Act and the information obligation in ch. 15. Section 3 of the Gambling Act with information on the 18-year-old age limit and where to turn in case of gambling problems.
– The Swedish gambling market must be characterized by a high level of consumer protection. A cornerstone of good consumer protection is that people are clear about what constitutes gambling advertising, i.e. that they are not tricked into thinking that an advertising feature would instead be an editorial feature. The daily “Trisskrapet” on TV4 has been anything but clear on that point, and we welcome that KO now finally establishes that the features constitute advertising and nothing else, says Gustaf Hoffstedt.
– Now it remains for Svenska Spel to introduce the mandatory consumer protection labelling of Trisskrapet. Since the company has not shown any excessive eagerness to introduce this voluntarily, KO should ensure that this happens as soon as possible. Every day and every “Trisskrapet” that does not contain the mandatory consumer protection label is another lost day for a safe and secure gambling market, Gustaf Hoffstedt concludes.
The post BOS agrees with KV’s/KO’s advertising assessment of “Trisskrapet” in TV4 appeared first on European Gaming Industry News.
BiS SiGMA Americas
GR8 Tech Brings “Best Workplace 2024” and Fresh LatAm Insights from BIS SiGMA Americas
GR8 Tech’s participation at the recent BIS SiGMA Americas event held in São Paulo was quite successful, highlighted by winning the ‘BEST WORKPLACE 2024’ award at the SiGMA Americas Awards and holding over 150 meetings with operators and other stakeholders. These interactions have laid a solid foundation for GR8 Tech’s strategic expansion in the region and provided the team with significant insights into the evolving Latin American iGaming market.
A Closer Look at the Brazilian Market and Wider LatAm
“Brazil is not synonymous with Latin America. Each country on the continent has its own unique characteristics,” Evgen Belousov, GR8 Tech CEO.
The most important thing to understand in the LatAm region is that it’s very diverse. There are significant cultural and operational differences that necessitate a localized approach. For example, “Brazil’s rhythm is distinct; life starts in the afternoon, and business interactions reflect this laid-back pace. To thrive here, understanding and integrating into the local lifestyle is essential.”
Belousov further discussed the Brazilian market’s competitive nature, highlighting retention strategies’ crucial role. “The churn rate is high as players frequently shift between operators lured by aggressive marketing. Hence, having robust retention mechanisms, such as real-time tools and enticing bonus mechanics, is crucial to maintaining a loyal customer base,” he added.
Yevhen Krazhan, CBDO, addressed trending compliance and market preferences. “Regulation is a hot topic, with a keen focus on product compliance. Moreover, while classic sportsbooks saturate the market, emerging interests lie in areas like fantasy sports and social gaming, which present new opportunities for differentiation and growth.”
Thomas Carvalhaes, Senior Business Development Manager for the Latin America region, provided his expertise during the panel discussion “Understanding the demands and evolution of the B2B market”, highlighting the demand for localization and intuitive technology. “In Latin America, where many markets are still learning the ropes of iGaming, the simplicity of the technology is key. Products need to be user-friendly to ensure they meet the expectations of a clientele that values straightforward and engaging gaming experiences,” Carvalhaes explained.
Future Directions and Engagements
Building on the insights and achievements from BIS SiGMA Americas, GR8 Tech is actively expanding its presence in Brazil and LatAm, establishing its reputation as a key player in the region. The company is also exploring opportunities in other global markets, with Asia as the next target at SiGMA Asia, scheduled for June 3-6 in Manila, Philippines. This upcoming event presents another fantastic opportunity for GR8 Tech to demonstrate the capabilities of its flagship GR8 Sportsbook platform and forge new partnerships in another exciting and diverse region. We invite all our partners and clients to stay tuned, following our updates at https://gr8.tech/.
Choctaw Casinos and Resorts
Kambi Group plc Signs Landmark Sportsbook Partnership with Choctaw Nation of Oklahoma
One of the largest Indian nations in the United States to utilize Kambi’s market-leading turnkey sportsbook on property and online in exclusive nationwide partnership
Kambi Group plc (Kambi), the world’s trusted sports betting partner, has signed a landmark multi-state sportsbook agreement with the Choctaw Nation of Oklahoma (Choctaw Nation), one of the largest Indian nations in the United States, to provide its sports betting technology and services to Choctaw Nation’s gaming entities.
Choctaw Nation, operator of Choctaw Casinos and Resorts, owns a selection of gaming and hospitality destinations throughout southeastern Oklahoma and is the official and exclusive casino and resort partner of the Texas Rangers, Major League Baseball’s World Series Champion. Choctaw Nation’s flagship resort is located near the Texas border and in close proximity to the Dallas-Fort Worth Metroplex with a population of more than eight million people.
The long-term deal will see Choctaw Nation combine its digital and ecommerce expertise with Kambi’s market-leading turnkey sportsbook with the ambition to become an online and retail sports betting powerhouse. Pending regulatory approvals, the agreement includes the scope to expand into multiple states.
The relationship with Choctaw Nation strengthens Kambi’s position as the sportsbook partner of choice for Indian nations across the United States, with Choctaw Nation selecting Kambi for its proven online and retail technology as well as its collaborative approach to delivering tailored sports betting solutions.
“This is a landmark partnership for Kambi with exciting long-term potential,” the co-founder and Chief Executive Officer for Kambi, Kristian Nylen, said. “Not only does Choctaw Nation have fantastic, well positioned gaming and entertainment facilities in Oklahoma, but its proven track record in developing successful digital businesses gives me every confidence that together we will create thrilling sports betting experiences for its players.
“Due to these exciting credentials, Choctaw Nation was an obvious partner, so I am therefore delighted it saw the benefits of Kambi’s proven technology and recognized our shared values. Trust remains paramount through each tribal partnership and we look forward to delivering a best-in-class sportsbook that generates long-term sustainable revenues for the Choctaw Nation.”
“We are thrilled to have entered into a long-term agreement with Kambi,” the Commerce Senior Executive Officer for Choctaw Nation, Heidi Grant, said. “Adding Kambi’s best-in-class technology and custom player offerings to Choctaw Nation’s brand and market positioning, Choctaw Nation is poised to remain well positioned as the premier, full-service, vertically integrated gaming operator throughout our region.”
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