“The new platform will place operators in the advantageous position to truly address the entire player journey, and increasing the player lifetime value”
BtoBet is set to take centre stage at ICE London, stand S1-320, with the industry’s leading platform provider unveiling its third generation Neuron 3 betting platform.
BtoBet’s Chief Executive Officer, Alessandro Fried, states that the platform aims to deliver a betting ecosystem that perfectly adapts to today’s player demands, throughout all the stages of the player lifecycle, as they seek a wider betting experience.
“Neuron 3 is the result of a lengthy analysis of the player’s behaviour and the operator’s ability to address their needs in the minimal time-to-market. We are confident that the new platform will place operators in the advantageous position to truly address the entire player journey, and increasing the player lifetime value.”
Fried further added that success for any bookmaker resides in augmenting his target customers’ engagement with the product he offers.
“We are addressing this by providing operators with the core technology to facilitate their player interactions in placing their bet, whatever the device, place, time, and communicative channels of choice in a player-centric environment. The end result will be a betting experience with an accentuated entertainment perspective based on the seamless transition of the core technology to adapt to the various scenarios characterizing the players’ behaviour at a granular level.”
Download the Industry Report “A Player-First Approach” for a better insight, and schedule a meeting for an exclusive demonstration of the new Neuron 3 platform at Stand S1-320.
BtoBet’s latest iGaming report highlights Greek market online potential
BtoBet, a leading provider of sportsbook services, has released its latest Industry Report as part of its betting focus series. The report examines how the market has undergone significant changes and regulatory reforms, shaping the landscape for both operators and players, whilst also delving in the several factors contributing to its promising outlook.
BtoBet’s Greek Betting Focus analyses the market’s trends, highlighting the significant shift towards the online channel that has been observed over the years. It discusses various key aspects, including:
• the consistent growth of Greece’s iGaming market,
• an overview of the legislative landscape,
• market share analysis across different verticals, and
• an exploration of the technological landscape.
EUROPE FOCUSED SPORTS BETTING REPORT HIGHLIGHTS STRONG ONLINE GROWTH
Leading sportsbook supplier BtoBet has published its latest Industry Report in the betting focus series, with the latest edition focusing on the highly mature European market.
The Industry Report analyses the strong shift towards local regulatory frameworks that has characterised the European betting and gambling market as governments sought to regulate the online marker and leverage tax revenue from an increasingly booming industry.
With operators continuing to face increasing burdens in relation to duties and taxes as more grey markets adopt local regulatory frameworks and tax increases in more established markets show no sign of slowing down, the report delves into the data of the more established continental markets, and analyses the growth of the online channel.
The report focuses particularly on the betting data of:
- The United Kingdom
- The Netherlands
- Poland, and
BTOBET TAPS MALTE HEGELER TO LEAD AS VP OF PRODUCT
NeoGames S.A subsidiary Btobet, a leading sports betting supplier, continues to grow and diversify its senior management team appointing Malte Hegeler as Vice President of Product. Hegeler, a consummate professional with over 15 years of experience in the sports betting industry, joins BtoBet from EveryMatrix, where he served until recently as Interim Chief Executive Officer and Head of Product Development for the company’s sports data platform OddsMatrix, contributing significantly to the growth of their sportsbook solutions. His appointment has been made public days after the appointment of Freddie Bowring as VP of Sales having joined BtoBet from IMG Arena.
In his new role, Hegeler will be leading the Product team, where he will be overseeing the product strategy, roadmap and development in order to drive BtoBet’s delivery of world-class sportsbook solution and service offerings to leading bookmakers.
Dima Reiderman, BtoBet’s Managing Director said: “We are thrilled to add Malte to our senior management team. As we continue to evolve and deliver our superior sportsbook product to even more global partners, it’s important that we have strong product vision and leadership. His expertise and proven ability to evolve sportsbook products will be invaluable as we continue establishing ourselves at the forefront of the sportsbook industry.”
Malte Hegeler, Vice President of Product, added: “BtoBet has been meeting the requests of very demanding partners in the sports betting industry with its unique ability to create market-leading solutions. Coupled with BtoBet’s commitment to deliver flexible and superior sportsbook solutions and services, I’m thrilled to join this talented team and build on their momentum.”
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