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Compliance Updates

High 5 Casino receives MGA approval

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High 5 Casino receives MGA approval
 

Social casino enters the RMG market and launches on the company’s new Vault platform featuring Brain with Benefits technology 

High 5 Games, the world’s largest independent casino games provider, has been granted a B2C licence Type 1 by the Malta Gaming Authority (MGA), marking High 5 Casino’s approval to enter the real money gaming market.
The new online casino will launch on H5G’s proprietary iGaming platform, Vault, which is embedded with innovations that the company envisions will define the future of online and mobile gaming.
Vault incorporates the New York developer’s Brain with Benefits technology that monitors players in real time and at all stages of the customer lifecycle, and is set to revolutionise the whole user journey with a truly personalised experience.
The Brain, named Oracle, sits in the cloud and the machine learns player behaviour. Oracle is present and monitors:

  • Promotions and bonus management system
  • CRM and data segmentation
  • Content management
  • Player account management

The Benefits, personalised events, are then triggered automatically by Oracle’s Brain, both seamlessly and in real time, across the platform and games. These can range from small surprise game features to fully adaptive content libraries and user journeys.
This technology is based on Google’s artificial intelligence and machine learning frameworks. The technology from Google, a long-term iGaming partner of H5G, has been successfully used across High 5 Casino in the social casino world, as well as the company’s range of tentpole games, and will soon be rolled out across platform level and all games.
Vault platform is developed from H5G’s social casino, which is enjoyed by millions of players worldwide. Soon available for real money play, High 5 Casino will feature High 5 Games’ full portfolio of games, as well as a range of titles from leading third-party providers.
The Vault platform will also be made available to operators and platform providers, with the company exhibiting its technology at ICE London 2020 at Booth N1-421.
Anthony Singer, CEO of High 5 Games, said: “We’re really excited to be launching High 5 Casino into the real money gaming market. Vault with our Brain with Benefits technology is set to bring forth the next generation of online and mobile.
“Oracle the brain will be present at ICE London 2020, head to our booth to learn more about how this new technology will cleverly bring a new unprecedented gaming experience.”
High 5 Games will be demonstrating its full portfolio of products and services at Booth N1-421, between 4-6 February at ICE London 2020, London ExCeL.
 

Compliance Updates

KSA: Fine of €734,000 Imposed for Breach of Duty of Care

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The Dutch Gambling Authority (KSA) has for the first time imposed a fine of €734,000 on one of its licensees because the company failed to adequately protect young adults against excessive gambling and gambling addiction.

Gambling companies have a duty of care and must protect players as much as possible against excessive gambling and gambling addiction. According to the KSA, the provider in question has not sufficiently complied with this duty of care and will be fined for this.

The KSA started an investigation after signals about large losses suffered by young adults. In this investigation, a selection of 10 of the player files with the largest losses were examined at the provider, whereby violations were found in all files. These were young adult players (18 to 23 years old) who gambled away tens of thousands of euros in often a relatively short period of time.

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Michel Groothuizen, chairman of the board of the KSA, said: “We have a licensed gambling market based on the idea that anyone who wants to gamble can do so safely. That is why providers have a duty of care towards their players and must respond adequately to excessive gaming. Major losses are an important signal of that. We have intensified our supervision of the online duty of care and we take tough action against violations such as those we find here, because we really do not want to see providers continue to fail in their duty of care, especially for vulnerable young players.”

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Aviatrix granted certification in Estonia

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Aviatrix has received certification to offer its award-winning crash game to operators in Estonia.

It marks the latest regulated market that Aviatrix has entered into, with the game already live in the country with leading brand FenixBet.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Securing certification in Estonia is another exciting step forward for Aviatrix as we continue to expand into regulated markets. We’re thrilled to already be live with FenixBet and look forward to delivering our innovative crash game experience to even more players in the country.”

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Aviatrix has added a host of regulated markets over recent months, including Spain, Colombia, Brazil and Peru.

It underlines the team’s commitment to bringing the game to players around the world.

Aviatrix is a constantly evolving game, with regular feature updates for partners, including the recent launch of free bets, now available through in-game promo codes.

The post Aviatrix granted certification in Estonia appeared first on European Gaming Industry News.

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Compliance Updates

Playbook Fusion secures UK Gambling Commission licence

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Playbook Fusion has been awarded a supplier licence from the UK Gambling Commission, granting it access to one of the most significant online betting markets in the world.

The approval means Playbook Fusion can offer its flagship Playbook Football™ title to UK-licensed operators for the first time, building yet more momentum behind the rising star studio.

Playbook Fusion made its debut in June 2024 with a mission to bring never-seen-before sports gaming content to the market.

This is done by enabling the worlds of sports betting and mobile/video gaming to collide in an entirely new genre of immersive sports-themed games.

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Playbook Fusion’s unique wagering experience is showcased through Playbook Football™, a football strategy betting game where players build their own teams, compete in matches, earn rewards and climb divisions while placing bets.

UK operators who have an RGS integration with Games Global will be able to get first access to Playbook Football™.

Steve RogersFounder and CEO of Playbook Fusion, said: “Securing our licence from the UK Gambling Commission is a key moment for Playbook Fusion, granting us access to one of the most established online gambling markets in the world. 

“Being able to satisfy the stringent criteria set out by the UKGC is a testament to the strength of the team which we have built at Playbook Fusion and, to achieve this milestone within such a short time period, is an accomplishment that we’re incredibly proud of. “

The post Playbook Fusion secures UK Gambling Commission licence appeared first on European Gaming Industry News.

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