Euroleague Basketball, the premier basketball league in Europe, announced its extended partnership with OlyBet, one of Europe’s leading gaming, sports and entertainment brands. OlyBet is the new Premium Partner for both the Turkish Airlines EuroLeague and the BKT EuroCup until the end of the 2024-25 season.
This follows the success of the partnership between Euroleague Basketball and OlyBet at the 2023 Turkish Airlines EuroLeague Final Four in Kaunas, Lithuania. Over the next two seasons, OlyBet will get the equivalent of a front-row seat at EuroLeague and EuroCup games, with the brand’s name being given a prominent position for all things related to Euroleague Basketball. OlyBet will also become the new Premium Sponsor for both of Euroleague Basketball’s competitions – the Turkish Airlines EuroLeague and the BKT EuroCup – in Lithuania, Spain, Estonia and Latvia until the end of the 2024-25 season.
In order to maximise the partnership, Euroleague Basketball and OlyBet Group will develop a list of activations focused on the digital ecosystem and the fan experience. Through these initiatives, EuroLeague and EuroCup fans have the chance to further increase their engagement with Europe’s two top club basketball competitions during the season.
“We are excited to strengthen our ties with OlyBet Group, a dynamic and forward-thinking partner that shares our passion for European basketball. I’ve witnessed the incredible impact of OlyBet Group’s involvement in European basketball firsthand. This extended partnership promises an exciting future for fans and the sport alike,” Paulius Motiejunas, CEO of Euroleague Basketball, said.
“We are driven by a shared vision of elevating the sports entertainment experience for fans. This partnership with Euroleague Basketball marks a significant milestone in our journey, and we are committed to delivering thrilling sports moments. Together with Euroleague Basketball, we are excited to set new standards for engagement and entertainment in European basketball,” Corey Plummer, CEO of OlyBet Group, said.
Hacksaw Gaming Debuts DraftKings Partnership in New Jersey
The launch celebrates another North American venture with DraftKings this quarter.
Hacksaw Gaming established its business relationship with DraftKings this time last year. The pair have embarked on a North American takeover since, having successfully set the collaboration in motion in West Virginia after receiving full regulatory approval in June. The studio has already set eager sights on Pennsylvania as another future target.
Gripping the charts as renowned industry lead in the US, DraftKings has rolled out Hacksaw’s classic slots, Chaos Crew and OmNom, alongside fan-favourite Dare2Win games Mines and Boxes. The games have received a warm welcome in the online casino lobby following a fruitful agreement to brand Hacksaw’s first 10 games with exclusivity in the market for the next 2 weeks.
“Having secured such a significant presence in the US in 2023 is something we are incredibly proud of,” said Marcus Cordes, CEO of Hacksaw Gaming, “our hard work takes form in our ever-increasing footprint”.
ESA Gaming partners with Novibet for global distribution deal
ESA Gaming, the innovative games provider, has joined forces with Novibet in a deal that has seen the EasySwipe™ portfolio go live with the operator globally.
ESA Gaming’s mobile-first content is now available to Novibet’s customers in numerous key markets such as Greece, Ireland, Finland, Mexico and Colombia.
Players can enjoy a selection of lightweight titles that integrate seamlessly into a sportsbook or gaming site. By simply swiping in and out of the two verticals, users have access to the best quality casino games without disrupting the sports betting experience.
Novibet will benefit from the games’ proven cross-selling capacity which helps sportsbooks to engage players for longer, increasing retention rates.
Top-performing titles include Pirate Mine, Fruitz & Spinz, Goal Mine, and ESA Gaming’s first crash-style games, Rocket Racers and Big Fish Bonanza.
The partnership sees ESA Gaming significantly expand its footprint in markets in Europe and LatAm, where Novibet has a wide customer base.
Thomas Smallwood, Head of Marketing at ESA Gaming, said: “Furthering our reach in markets around the globe together with Novibet is a fantastic achievement and testament to the growing interest in our portfolio of non-traditional content.
“As we continue to expand our product offering, we are grateful to have strong partners like Novibet to help further establish ourselves as a leading provider to online operators.”
Foteini Matthaiou, Casino Product & CRM Director at Novibet, said: “As new breed of customers and players with diverse demographics choose Novibet for their entertainment, we are always looking for alternatives to traditional slots and ESA Gaming provides just that.
“By integrating the EasySwipe™ portfolio we bolster our offering with unique content that is perfectly tailored to a growing mobile audience and that helps us cross-sell between different verticals.”
BTG’s ‘Christmas Catch’ Slot Hits Evolution Network December 1
Is there anything more Christmassy than BTG’s Christmas Catch?
The countdown to Christmas has begun, which can mean only one thing: a new festive game from Big Time Gaming. Christmas Catch is high on volatility, even higher on tinsel, and comes stuffed with more goodies than Santa’s sack. This seasonal slot will be hitting the Evolution Network on December 1 like a Christmas pud out of a bazooka.
If all you want for Christmas is a seasonal twist on BTG’s fan favourite Golden Catch slot, then you’ve come to the right place. Christmas Catch takes the magic of the original and transplants it to a winter wonderland on Christmas Eve.
Santa’s hardworking reindeer are putting in overtime this year. With every every spin and reaction, there’s the chance of a Sleigh symbol appearing above reels two to five. Whenever winning symbols are removed, one or more Gift Bonus Prizes may appear. Gift Bonus Prizes are awarded for each Sleigh and can be worth up to 500x the bet, depending on how many symbols are on its reel.
Meanwhile, land three Golden Pudding scatters in the base game to win 10 free spins, with an additional two for every scatter beyond the third. Then it’s take-off for Rudolph and his reindeer pals. The first Sleigh sets off with a 1x Sleigh Multiplier, and with each subsequent Sleigh, the multiplier increases by 1, enhancing your Gifts Bonus Prizes as it goes.
By gathering three or more Scatters during your Free Spins, you’ll be gifted four extra Free Spins. And just like before, for every Scatter beyond the third, you’ll receive an extra two Free Spins, ensuring the festivities continue.
Meanwhile, because this is a Megaways slot, there can be up to 117,649 ways to win on each spin, which could make for some potential big wins this Christmas.
Nik Robinson, BTG CEO, said: “We love this time of year because we have a lot of momentum with our annual Christmas slot, and we have sprinkled as much festive fun as we can onto Christmas Catch. And so, on behalf of everyone at BTG, we’d like to wish all slots fans around the world, health, wealth, happiness and prosperity this Christmas season.”
Nicholas Peters, Chief Business Development Officer for Europe at Evolution said: “Christmas-themed slots are becoming a genre unto themselves, but Christmas Catch must be a contender for the best one ever. This is more than just a seasonal gimmick, it’s a seriously good game with the kind of hugely engaging gameplay we’ve come to expect from BTG.”
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