Coverage of Over 40 Sports with Live Event Content Across Multiple Regions

LONDON, Sept. 30, 2024 (GLOBE NEWSWIRE) — Sports.com, a global leader in digital sports entertainment and a key brand of Lottery.com Inc. (Nasdaq: LTRY, LTRYW), has made substantial progress in expanding its platform’s reach and content offerings achieving a major milestone in its global expansion. Sports.com now offers coverage of over 40 Sports and live event content across multiple regions strengthening its presence in the US, Europe, Africa, the Middle East, and Asia.

Sports.com’s commitment to providing users with some of the most compelling sports content has been further developed with the recent announcement of the acquisition of CMF Media – a dynamic programming and original content creation agency. The hybrid approach of global sports coverage and curated bespoke content creation delivers viewers an extensive selection of engaging pre-recorded and live event content.

In addition, by securing partnerships with mobile operators, content platform providers, and industry leaders, the Company is well on its way to becoming a dominant player in the global sports media landscape, delivering localized sports content services directly to consumers’ mobile devices and providing a seamless and engaging sports entertainment experience globally.

Sports.com’s platform now boasts a comprehensive sports content library, covering a broad spectrum of sports events across football, motorsports, basketball, rugby, cricket, golf, tennis, and more. Here is a detailed look at the breadth of sports content now available on Sports.com:

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Football (Soccer)

Europe

• English Premier League (Pre-match, Post-match, Stats & News)
• Bundesliga (News & Highlights)
• Portuguese League (News & Highlights)
• Dutch Eredivisie (News & Highlights)
• Spanish La Liga (Pre-match, Post-match, Stats & News)
• French Ligue 1 (Pre-match, Post-match, Stats & News)
• DFB Pokal (News & Highlights)
• FA Cup (Selected News & Highlights)
• Carabao Cup (Selected News & Highlights)
• UEFA Champions League (Pre-match, Post-match, Stats & News)
• UEFA Women’s Champion League (Pre-match, Post-match, Stats & News)
• UEFA Europa League (Pre-match, Post-match, Stats & News)

LATAM, North America & Australasia

• Argentinian League (News & Highlights)
• Brazilian League (News & Highlights)
• Copa Libertadores (Pre-match, Post-match, Stats & News)
• MLS (Pre-match, Post-match, Stats & News)
• Australian A League (News & Highlights)
• National Women’s Soccer League (News & Highlights)

Africa, Middle East & Asia

• Saudi Pro League (News & Highlights)
• CAF World Cup Qualifiers (Highlights)
• CAF Champions League (Highlights)
• Qatar Star League (Highlights)
• UAE Pro League (News & Highlights)
• Japanese J.League (Highlights)
• AFC Champions League (News & Highlights)
• AFC Asian Cup (Highlights)
• Asian World Cup Qualifiers (News & Highlights)

Motorsports

• Formula 1 | (Pre-match, Post-match, Stats & News)
• Formula 1 Testing | (Pre-match, Post-match, Stats & News)
• MotoGP | (News & Highlights)
• MXGP | (News & Highlights)
• Extreme E | (News & Highlights)
• Indy Car | (News & Highlights)
• 24 Hours of Le Mans | (News & Highlights)
• Dakar Rally | (News & Highlights)
• FIA World Rally Championship | (News & Highlights)
• FIA Formula E | (News & Highlights)
• FIA World Endurance Championship | (News & Highlights)
• GT World Challenge Europe | (News & Highlights)
• FIM Superbike World Championship | (News & Highlights)

Basketball, Baseball & (American) Football

• NBA (News & Highlights)
• MLB (News & Highlights)
• MLB World Tour (News & Highlights)
• NFL (Pre-game, Post-game, Stats & News)
• Super Bowl (Pre-game, Post-game, Stats & News)

Ice-Hockey, Golf & Tennis

• NHL (News & Highlights)
• The Masters (Pre-match, Post-match, Stats & News)
• US PGA Championship (Highlights)
• Men’s US Open (Pre-match, Post-match, Stats & News)
• The Open (Pre-match, Post-match, Stats & News)
• Women’s US Open (Highlights)
• Australian Open (News & Highlights)
• French Open (News & Highlights)
• Wimbledon (News & Highlights)
• US Open (News & Highlights)

Cycling, Rugby, Cricket & Winter Sports

• Tour de France (News & Highlights)
• La Vuelta (News & Highlights)
• Giro d’Italia (News & Highlights)
• World Cup Rugby (News & Highlights)
• Six Nations (Pre-match, Post-match, Stats & News)
• ICC Men’s Cricket World Cup (News & Highlights)
• ICC Women’s T20 World Cup (News & Highlights)
• FIS Freestyle Ski World Cup (News & Highlights)
• FIS Snowboarding World Cup (News & Highlights)

Matthew McGahan, Chairman and CEO of Sports.com, commented:
“Our rapid growth and extensive geographic reach are a direct result of our strategic partnerships and relentless pursuit of providing exceptional fan experiences. We’re focused on building a platform that delivers premium sports content to every corner of the world, making us the go-to destination for fans who want to engage with their favorite sports like never before.”

Tim Scoffham, Director of Sports.com Media, added:
“We are thrilled to offer a comprehensive and diverse catalogue of sports content, which now includes some of the world’s most sought-after events and leagues. From live match coverage to exclusive insights, we are committed to delivering the very best of sports to our users wherever they are.”

“In the coming months, Sports.com plans to further expand its live event offerings and introduce new content partnerships to enhance our platform’s value and reach. With a focus on continued innovation and fan engagement, we are aiming to set new standards in sports entertainment and redefine how fans around the world experience their favorite sports.”

For more information, visit www.sports.com or contact [email protected].

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About Sports.com

Sports.com is fast becoming the premier destination for sports entertainment, offering an unparalleled array of interactive and engaging sports content. For more information, visit www.sports.com.

About Lottery.com:
Lottery.com is a technology company that transforms how players engage with lotteries and sports entertainment through its digital platforms. As the parent company of Sports.com, Lottery.com aims to create a global hub for sports content, delivering innovative programming and immersive experiences to fans around the world.

Important Notice Regarding Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). All statements, other than statements of present or historical fact included in this press release, regarding the company’s future financial performance, as well as the company’s strategy, future operations, revenue guidance, projected costs, prospects, plans and objectives of management are forward-looking statements. When used in this press release, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. Except as otherwise required by applicable law, Lottery.com disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release. Lottery.com cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of Lottery.com. In addition, Lottery.com cautions you that the forward-looking statements contained in this press release are subject to the following factors: (i) the outcome of any legal proceedings that may be instituted against Lottery.com; (ii) Lottery.com’s ability to maintain effective internal controls over financial reporting, including the remediation of identified material weaknesses in internal control over financial reporting relating to segregation of duties with respect to, and access controls to, its financial record keeping system, and Lottery.com’s accounting staffing levels; (iii) the effects of competition on Lottery.com’s future business; (iv) risks related to Lottery.com’s dependence on its intellectual property and the risk that Lottery.com’s technology could have undetected defects or errors; (v) changes in applicable laws or regulations; (vi) risks related to the COVID-19 pandemic and its effect directly on Lottery.com and the economy generally; (vii) risks relating to privacy and data protection laws, privacy or data breaches, or the loss of data; (viii) the possibility that Lottery.com may be adversely affected by other economic, business, and/or competitive factors; (ix) the ability of Lottery.com to achieve its strategic and growth objectives as stated or at all; and (x) those factors discussed in the proxy statement/prospectus filed by Lottery.com with the SEC under the heading “Risk Factors” and the other documents filed, or to be filed, by Lottery.com with the SEC. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that Lottery.com has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov.

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This press release was published by a CLEAR® Verified individual.

FT. WORTH, Texas, Sept. 25, 2024 (GLOBE NEWSWIRE) — Lottery.com Inc. (Nasdaq: LTRY) (“Lottery.com” or “the Company”), an online lottery and digital entertainment provider, is pleased to announce that it has signed a Memorandum of Understanding (MOU) to acquire CMF Media, an award-winning sports content production house. The acquisition, valued at $1 million, will be paid entirely in common stock of Lottery.com to be issued at $3.00 per share. CMF is owned by Charlie Bingham and Miguel Sánchez and will be integrated under the Sports.com brand, which is wholly owned by Lottery.com.

The CMF acquisition is part of the broader buy and build strategy to be executed via a series of acquisitions targeted by Lottery.com to rapidly develop the Sports.com brand. Upon completion of the acquisition, CMF Media will be renamed Sports.com Studios and will continue to create and produce award-winning original sports content that will be showcased on the Sports.com platform. The acquisition of CMF further strengthens Lottery.com’s strategic expansion into sports entertainment by providing the production capabilities necessary to develop and deliver compelling original content for Sports.com’s growing global audience. Evolving in their roles at Sports.com Studios, Bingham and Sánchez will work alongside Tim Scoffham at recently acquired Sports.com Media.

Matthew McGahan, Chairman and CEO of Lottery.com and Sports.com, commented:
This acquisition of CMF Media is a fantastic fit for us, as it enhances our ability to produce cutting-edge, original sports content. We believe this will generate significant value for Sports.com, leveraging the talented team at CMF Media to build unique, captivating sports programming for our audience.”

The first major initiative under Sports.com Studios is expected to be Football Vs, a sports show created by Miguel Sánchez, featuring world renowned footballers and an A-List international music icon. The show is set to push the boundaries of traditional sports programming, delivering a fresh and engaging experience for viewers across the globe.

Charlie Bingham commented:
“At CMF, we are passionate about telling authentic, powerful stories with global appeal. Our vision for Football Vs and other projects aligns perfectly with Sports.com’s mission to deliver top-tier sports content. I’m excited to see what we can achieve together and to captivate new audiences with our innovative storytelling and production.”

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Charlie has spent 17 years in the television industry, specializing in hosted expedition, natural history and motorsport. He started his career at the BBC Natural History Unit before moving into the independent sector, working in senior editorial roles on such shows as River Monsters, Bear Grylls and The Grand Tour. His expert knowledge of the challenges associated with ambitious creative content and his wealth of field experience and contacts are driving forces behind each of CMF Media’s projects.

Miguel Sánchez, co-owner of CMF Media, added:
“Having spent years producing content across various sports platforms, I’m thrilled to bring my experience and passion for sports entertainment to the Sports.com brand. Our team at CMF Media is driven to create innovative formats that resonate with viewers around the world. Together with Sports.com, we will continue to push the boundaries of what’s possible in sports entertainment.”

Born and raised in Mexico City, Miguel Sánchez is a self-confessed sports addict with over 13 years of production experience. He was the manager of content and production at Televisa’s VP entertainment office for six years, where he oversaw the 2016 Rio Olympic Games. Later, he was appointed director of development at Banijay MX & US Hispanic. Miguel’s love of sports and in-depth knowledge of global markets form the heart of CMF Media’s drive to deliver an ever-growing slate of innovative and ambitious sports content with scale. His leadership and vision are essential to CMF’s success in creating engaging content that resonates with diverse audiences worldwide.

Commenting on the acquisition, Tim Scoffham, director of Sports.com Media added:
“The addition of CMF Media to the Sports.com family is a game-changer. Charlie and Miguel’s experience, combined with our vision for the Sports.com brand, will allow us to produce original, dynamic content that truly engages and excites our audience. We look forward to working together to create a new era of sports entertainment for fans throughout the world.”

About CMF Media:
Founded by Charlie Bingham and Miguel Sánchez, CMF Media specializes in creating innovative and engaging sports entertainment formats for broadcasters and streamers worldwide. Their expertise spans live sports events, reality shows, esports competitions, and more, with a focus on using the latest production techniques and technologies to craft immersive experiences for viewers. With a commitment to pushing creative boundaries and delivering compelling content, CMF Media has built a reputation as a leader in the sports entertainment landscape.

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About Lottery.com:
Lottery.com is a technology company that transforms how players engage with lotteries and sports entertainment through its digital platforms. As the parent company of Sports.com, Lottery.com aims to create a global hub for sports content, delivering innovative programming and immersive experiences to fans around the world.

Important Notice Regarding Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). All statements, other than statements of present or historical fact included in this press release, regarding the company’s future financial performance, as well as the company’s strategy, future operations, revenue guidance, projected costs, prospects, plans and objectives of management are forward-looking statements. When used in this press release, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. Except as otherwise required by applicable law, Lottery.com disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release. Lottery.com cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of Lottery.com. In addition, Lottery.com cautions you that the forward-looking statements contained in this press release are subject to the following factors: (i) the outcome of any legal proceedings that may be instituted against Lottery.com; (ii) Lottery.com’s ability to maintain effective internal controls over financial reporting, including the remediation of identified material weaknesses in internal control over financial reporting relating to segregation of duties with respect to, and access controls to, its financial record keeping system, and Lottery.com’s accounting staffing levels; (iii) the effects of competition on Lottery.com’s future business; (iv) risks related to Lottery.com’s dependence on its intellectual property and the risk that Lottery.com’s technology could have undetected defects or errors; (v) changes in applicable laws or regulations; (vi) risks related to the COVID-19 pandemic and its effect directly on Lottery.com and the economy generally; (vii) risks relating to privacy and data protection laws, privacy or data breaches, or the loss of data; (viii) the possibility that Lottery.com may be adversely affected by other economic, business, and/or competitive factors; (ix) the ability of Lottery.com to achieve its strategic and growth objectives as stated or at all; and (x) those factors discussed in the proxy statement/prospectus filed by Lottery.com with the SEC under the heading “Risk Factors” and the other documents filed, or to be filed, by Lottery.com with the SEC. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that Lottery.com has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov.

This press release was published by a CLEAR® Verified individual.

CONTACT: For further information, contact:
[email protected]

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Announces Partnership With Forest Interactive

LONDON, Sept. 23, 2024 (GLOBE NEWSWIRE) — Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com” or the “Company”) is pleased to announce that Sports.com, a global leader in digital sports entertainment, has significantly expanded its geographic reach, launching its platform and content in new markets across Asia. This expansion is part of Sports.com’s ongoing commitment to delivering premium sports content to millions of potential fans worldwide, further extending its commercial reach beyond Africa and the Middle East.

With increasing global demand for high-quality sports entertainment, particularly for core sporting events, Sports.com continues to lead the industry. By partnering with Forest Interactive, the platform is now live in Malaysia, the UAE, Saudi Arabia, and the broader MENA region.

These regions are home to millions of sports enthusiasts, and this expansion allows Sports.com to tap into a growing fanbase, providing enhanced access to live sporting events and high-quality content.

Sports.com is focused on delivering valuable and engaging sports content to fans in diverse and remote markets. The platform’s global reach is expanding at an unprecedented rate through strong partnerships with leading telecommunications companies, resulting in a rapidly growing subscriber base that is now in the millions.

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Matthew McGahan, Chairman and CEO of Lottery.com and Sports.com, said:

“Sports.com continues its geographical expansion, launching in new markets across Asia, and we are really pleased to see the uptake in sports viewership across core sporting events. In partnership with leading marketing partner Forest Interactive, our content and platform offerings are now live in Malaysia, the UAE, Saudi Arabia, and across MENA, reaching millions of potential sports enthusiasts.”

Tim Scoffham, consultant for Sports.com, commented:

“Sports.com is fully committed to delivering valuable content to sports fans in diverse and remote markets. Our platform’s growth is remarkable, and our combined reach of users is now in the millions and increasing on a daily basis. We’re bringing sports entertainment to places that need it most, and our rapid growth is a testament to that effort.”

In the coming months, Sports.com will be introducing more live sporting events and original content aimed at engaging wider audiences across its expanding global network. This commitment to delivering unique and compelling content is set to further enhance the user experience and reinforce the Company’s position as a dominant player in the global sports entertainment industry.

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Tim Scoffham added:

“Forest Interactive has been instrumental in enabling our live services across multiple territories. More live events and original content will drive even more users and engage wider audiences as Sports.com continues to expand in developing markets worldwide. Our platform is prepared to provide sports enthusiasts with a seamless, comprehensive sports entertainment experience, and we are proud of what we’ve accomplished so far.”

Important Notice Regarding Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). All statements, other than statements of present or historical fact included in this press release, regarding the company’s future financial performance, as well as the company’s strategy, future operations, revenue guidance, projected costs, prospects, plans and objectives of management are forward-looking statements. When used in this press release, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. Except as otherwise required by applicable law, Lottery.com disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release. Lottery.com cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of Lottery.com. In addition, Lottery.com cautions you that the forward-looking statements contained in this press release are subject to the following factors: (i) the outcome of any legal proceedings that may be instituted against Lottery.com; (ii) Lottery.com’s ability to maintain effective internal controls over financial reporting, including the remediation of identified material weaknesses in internal control over financial reporting relating to segregation of duties with respect to, and access controls to, its financial record keeping system, and Lottery.com’s accounting staffing levels; (iii) the effects of competition on Lottery.com’s future business; (iv) risks related to Lottery.com’s dependence on its intellectual property and the risk that Lottery.com’s technology could have undetected defects or errors; (v) changes in applicable laws or regulations; (vi) risks related to the COVID-19 pandemic and its effect directly on Lottery.com and the economy generally; (vii) risks relating to privacy and data protection laws, privacy or data breaches, or the loss of data; (viii) the possibility that Lottery.com may be adversely affected by other economic, business, and/or competitive factors; (ix) the ability of Lottery.com to achieve its strategic and growth objectives as stated or at all; and (x) those factors discussed in the proxy statement/prospectus filed by Lottery.com with the SEC under the heading “Risk Factors” and the other documents filed, or to be filed, by Lottery.com with the SEC. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that Lottery.com has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov.

CONTACT: Lottery.com Contact: [email protected]

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