Octoplay and Midnite Deepen UK Partnership with First Lifetime Exclusive

Octoplay is deepening its partnership with Midnite in the UK through the launch of Midnite Express, a lifetime exclusive branded game built specifically for the operator. The release marks the first custom product developed under the partnership, which went live in July 2025, and sets the foundation for a longer-term content roadmap between the two companies.

Midnite Express is built on the game mechanics behind Fire Rail Express: Hold And Win, currently one of Octoplay’s strongest performing titles in the United States. The game has held a top-three position in the “New Top Game Ranks – Slots” category of the EILERS-FANTINI Online Game Performance report for three consecutive months, giving Midnite players a UK-exclusive version of a proven performer.

“Midnite Express is the first custom product we’ve built for Midnite, and it’s a meaningful step in how this partnership is developing,” says Ralitsa Georgieva, CEO at Octoplay. “A year on from our initial launch, we’re moving from portfolio integration to co-developed content built specifically for their players. Adapting the mechanics behind one of our top-performing US titles for the UK with Midnite reflects how we work with operators who want more than off-the-shelf content.”

Chelsea Pinho, Head of Casino at Midnite adds: “Octoplay has been a strong content partner since we went live together last year, and Midnite Express is the result of a collaboration grounded in shared ambition. Having a lifetime exclusive title based on proven mechanics gives us a product we can put behind with confidence.”

The Midnite Express launch comes as Octoplay continues to scale across the UK, with the most recent tier-one go-live being Bally’s Intralot, alongside earlier integrations with Evoke’s 888 and Mr Green brands, Virgin Bet, and LiveScore Bet. The studio now operates across 18 regulated markets – the UK, Malta, Romania, Croatia, Sweden, Slovakia, Italy, Belgium, Denmark, the Netherlands, Greece, Spain, Finland, Georgia, Brazil, New Jersey, Michigan, and Ontario.