Genting Casino Online launches ‘Summer of Wins’ with AI brand ambassador

Genting Casino Online has unveiled its Summer of Wins campaign, giving both new and existing customers the opportunity to win a range of prizes throughout the summer.

The seasonal campaign sees Genting Casino Online, a premium online casino, give away 450 weekly prizes which includes 20,000 free spins and the chance to win a share of £6,000 in cash.

Alongside the promotion, Genting Casino Online has also introduced ‘Mia’, its new AI-powered brand ambassador, who features prominently throughout the Summer of Wins creative campaign. Mia forms part of the brand’s latest marketing activity, helping to bring a fresh and distinctive visual identity to customer communications across digital channels.

The introduction of Mia marks another step in the evolution of AI within the industry, as operators increasingly look to combine emerging technology with creative marketing to build stronger connections with players.

Genting Casino Online continues to invest in enhancing the player experience through engaging campaigns and innovative marketing initiatives, while rewarding both loyal customers and those first-time players.

Michael Vella, Brand Manager at Genting Casino Online, said: “Summer is always an exciting time for our customers, so we wanted to create a campaign that delivers plenty of opportunities to be rewarded throughout the season. Summer of Wins brings together great prizes, free spins and cash rewards in a campaign that’s designed to keep the excitement going all summer long.

“We’re also delighted to introduce Mia as part of the campaign. As our new AI brand ambassador, she represents a fresh approach to how we communicate with players and gives the Summer of Wins campaign a distinctive personality that reflects the innovative direction of the Genting Casino Online brand.”

For full terms of conditions visit gentingcasino.com/promotions/summer-of-wins/