EveryMatrix signs omnichannel sportsbook deal with Betcenter Belgium

EveryMatrix said Monday, July 6, 2026, that it has agreed an omnichannel partnership with Betcenter in Belgium to power the operator’s sports platform across online and retail channels.

Under the agreement, EveryMatrix will migrate Betcenter’s customer activities and operations from an in-house legacy platform to its full technology stack. The supplier said the rollout will cover Betcenter’s existing retail and online sportsbook offering and include a new front-end solution.

Betcenter, owned by the Merkur Group, operates online and in more than 50 retail betting shops in Belgium, with 600 full Self Service Betting Terminals (SSBTs) and 300 SSBT-light units, according to the companies.

EveryMatrix said the deal is its second omnichannel partnership with the Merkur Group following a March announcement covering the group’s Cashpoint brand in Denmark for online sports and casino and more than 1,000 sports betting terminals across 230 shops.

Ebbe Groes, Group Co-CEO & Co-Founder, EveryMatrix, said: “To be able to extend our partnership with Merkur Group in Belgium so soon after agreeing to work with its Cashpoint brand in Denmark is something you rarely see in our industry.

“There has been, and continues to, be an enormous amount of hard work put into both making and delivering these deals on both sides so I’d like to thank the Merkur Group and my own internal EveryMatrix teams for making this a reality.”

Mathias Dahms, Managing Director of the Sports Betting Division, Merkur Group, said: “We have learned to regard EveryMatrix as a reliable and competent partner and look forward to taking the next step with them on this challenging project in Belgium.

“Through this partnership, we will consolidate our market-leading position in Belgium and further expand it with new products.”