Xace names Lahcene Merzoug first member of new advisory board

Xace has appointed Lahcene Merzoug as the first member of its newly formed advisory board, as the firm targets further growth in the regulated iGaming sector.

Merzoug is a multi-entrepreneur and investor in iGaming, including holdings in operators and affiliate businesses. He is also a co-owner of iGaming NEXT and is known as Owner and Chairman of PressEnter Group, a Malta-based casino operator. Xace said he will support the company as it sharpens strategic priorities and expands into key gaming markets.

“Many of the businesses I’m a shareholder in are actually clients of Xace, and I was, and still am, a huge fan of the product long before being asked to join the advisory board,” commented Merzoug. “In a market full of providers trying to force generic financial services onto gaming businesses, Xace stood out as having a roadmap that fits the enterprises I’m involved with and a proposition genuinely built around the realities of this industry.

“The invitation to join the advisory board was an incredibly easy decision to make because I believe in where the brand is going and in the strength of what it offers operators today. Xace is solving real problems for the sector with the right blend of industry understanding, operational practicality and ambition. It’s exactly the kind of company that is shaking up the sector and proving there is a better way to serve it.”

Xace CEO, Megan Easey, said the appointment supports the company’s focus on financial solutions for gaming operators. “Lahcene accepting our offer to join us is a strong endorsement of our approach,” commented Easey. “Xace was created for the gaming industry from day one, not adapted to it, and that really matters when operators need a partner that understands their structure, pace and the realities of operating across multiple jurisdictions.

“As we continue to grow, we’re focusing on making life easier for gaming businesses through strong infrastructure, practical integration capabilities and high-quality support. Bringing in experienced industry leaders like Lahcene is a vital part of that journey and aligns perfectly with the authority, voice, and character we’re delivering to the space.”

Xace said it expects to announce further advisory board appointments “in due course.”