155.io signs debut fintech partnership with US-based Coverd

155.io, the content studio redefining real-world games, has signed a partnership with Coverd, a fintech platform bringing gamified rewards and interactive experiences into consumer spending.
The partnership marks 155.io’s first move into fintech and sees the studio’s real-world games integrated into Coverd’s platform. This transforms everyday financial transactions into interactive experiences where users have the chance to get their purchases covered by winning on 155.io’s games.

Coverd is revolutionising the finance space by embedding gamified rewards directly into spending behaviour, creating an experience designed around immediacy, anticipation and upside. Backed by marquee investors including Yolo Investments, a16z’s speedrun accelerator, Volt Capital, Coverd represents a shift in how younger consumers want to interact with money.
The collaboration gives Coverd’s audience access to 155.io’s interactive content, combining live-action footage, real-time mechanics and fast-paced gameplay designed to maximise engagement.

155.io’s portfolio features hit titles like Rush Hour from its CCTV Game™ library, Ducks.io and Snow Run, which have gained industry recognition for blending real-world footage with intuitive prediction mechanics in a format designed for modern audiences.

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Sam Jones, Founder & CEO of 155.io, commented: “This partnership gives us the opportunity to bring our content to a completely new audience. We share a philosophy with Coverd around disrupting and modernising industries through more interactive experiences. They understand that younger audiences expect entertainment and engagement across every digital touchpoint, including finance, which is exactly how we think about design.”

Albert Wang, Coverd co-founder, added: “Today’s consumer is actively embracing gamified products across every category, so there’s no reason personal finance should stay in the stone age. We’re excited to work with 155.io to make financial experiences more interactive and give everyone a chance to live big by winning back their purchases. 155.io’s next-gen content fits perfectly with what we’re building at Coverd.”