ICONIC21 Launches Free Chips, a Flexible Promotional Tool Built for Operator Growth

iGaming content provider ICONIC21 has launched Free Chips, a promotional tool that gives operators a flexible and fully customizable way to engage players across their live casino game portfolio.

Built to integrate seamlessly with existing promotional structures, Free Chips is designed to support operators at every stage of the player lifecycle, from first acquisition through to long-term retention.

Free Chips enables operators to offer customizable bonus amounts on any live game, tailored to specific player segments, campaign goals, or promotional periods.

The experience is supported by a clean operational framework that removes friction for both operators and players. Real-time tracking keeps players informed of their remaining Free Chips balance and accumulated winnings at every stage.

Once the wager cap is reached or chips are exhausted, winnings convert automatically to their main balance with no manual steps and no delay.

Smart notifications ensure players are kept informed at every key milestone, maintaining engagement without requiring operator intervention.

Free Chips offers broad applicability. Operators can tailor bonus amounts to individual player segments, specific games, or broader campaign objectives, making it effective for both targeted reactivation and large-scale acquisition campaigns. It integrates with existing promotional structures, allowing for straightforward implementation and immediate impact.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Free Chips gives operators a simple and effective promotional tool that works across the entire live portfolio. It easily adapts to different campaign strategies and is especially effective for player acquisition, allowing players to try games for free while still having a chance to win real rewards.

We designed the infrastructure to be clean, automated, and easy to manage, so operators can focus on campaign strategy rather than operational complexity. That is what a strong promotional tool should deliver.”

Free Chips is the latest in a series of launches that demonstrate ICONIC21’s growth. Over the past year, ICONIC21 has expanded its portfolio with innovative live casino titles, successful slot and RNG games, dedicated operator studio builds that set new standards for speed and customization, and Arrow Chase, a continuous experience introducing a new industry format. Free Chips further strengthens ICONIC21’s position, with a portfolio that keeps growing and a lot of ambition to unleash.