MetaBet launches Tournament Hub ahead of expanded World Cup

MetaBet, the leading provider of real-time sports-centric affiliate revenue tools and interactive engagement technology, has launched Tournament Hub, a new all-in-one engagement product built to help publishers, affiliates and operators maximise World Cup fan engagement.

Tournament Hub from MetaBet, an Are You Watching This?! company, is a fully interactive full-page widget designed to centralise everything fans need throughout the tournament, including fixtures, betting lines, excitement rankings, locations and where-to-watch information. It also includes built-in sportsbook affiliate links and streaming affiliate links, creating a seamless engagement and conversion experience for every fixture in the expanded competition.

As the tournament progresses, Tournament Hub dynamically evolves into a live knockout bracket. The bracket view opens towards the end of the Group Stage before transitioning into the default experience once the knockout stage kicks off. True to all MetaBet products, Tournament Hub can be seamlessly deployed with a simple one-line copy-and-paste integration. The product is also fully customisable, allowing partners to configure single or multiple sportsbook links depending on commercial strategy and user experience goals.

MetaBet’s latest launch reflects growing demand from publishers and operators for deeper engagement tools that combine content discovery, betting engagement and streaming access in a single user experience.

MetaBet Founder, Mark Phillip, said: “Tournament Hub is the ultimate teammate for World Cup fans wanting to maximise the enjoyment of the competition. Our mission was to create a product that combines discovery, engagement and monetisation in one seamless experience, while remaining incredibly easy for partners to deploy. This is especially important with the 48-team format and

the need for fans around the world to track matches across different time zones.

“The ability to integrate sportsbook affiliate links and streaming affiliate links directly into the same experience creates a powerful engagement loop around every match. The launch further expands MetaBet’s portfolio of real-time engagement products, which are used across sports media, sportsbook operators, performance marketers and affiliate publishers to drive conversion and retention through contextual sports experiences.