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IWG Unveils Must Go Jackpots with Kentucky Lottery New jackpot program guarantees a win every 24 hours

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Instant Win Gaming (IWG), a leading supplier of eInstant games to NASPL and WLA-member lotteries, congratulates the Kentucky Lottery on becoming the first lottery to launch Must Go Jackpots, IWG’s latest progressive jackpot program.

Must Go Jackpots introduces a novel 24-hour win cycle to the eInstant category, with a progressive prize pool that builds through game sales and is guaranteed to be awarded before the cycle ends. A visible in-game timer adds urgency by showing players how much time remains before the jackpot must be won.

Must Go Jackpots gives players a clear sense of momentum as the prize grows and the next guaranteed payout approaches. Once the jackpot is awarded, the prize pool and timer reset, creating a recurring cycle of anticipation and winner moments.

This latest innovation further diversifies IWG’s progressive jackpot portfolio, giving lotteries another flexible way to offer jackpot-focused eInstants that can appeal to a broad range of players.

As with IWG’s other progressive jackpot programs, Must Go Jackpots is powered by the Company’s InstantRGS (remote game server), enabling efficient deployment without requiring development support from a lottery’s iLottery platform provider.

Jason Lisiecki, Executive Vice President, IWG, said: “Must Go Jackpots is another example of how we continue to evolve the eInstant jackpot category with new concepts that create excitement for players and value for lotteries. Its guaranteed 24-hour win cycle creates frequent moments of anticipation and memorable winning experiences. Credit to the Kentucky Lottery team for becoming the first to bring this new progressive format to players, and we look forward to rolling Must Go Jackpots out to more lotteries in the months ahead.”

Matt Nichols, VP of Product at Kentucky Lottery, said: “Must Go Jackpots has generated strong excitement since launch, giving our players a new jackpot experience with the anticipation of frequent guaranteed prize moments. We are pleased to be the first lottery to introduce this new IWG program and to continue expanding our eInstant portfolio with innovative games that offer more ways to play and win.”

Peter Tolan is an Editor at Gaming Newsroom, where he tracks the high-velocity shifts in the global gaming and tech markets. With a background in digital media and a focus on industry Evolution, Peter specializes in breaking down complex trends into actionable intelligence. From the front lines of esports to the integration of cutting-edge tech like AI and Fintech within the gaming ecosystem, Peter provides a "Zero Fluff" perspective on the stories shaping the future of play. Since joining the HIPTHER network, he has become a go-to source for analysis on emerging technologies and the changing landscape of the European and global gaming markets.

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