Games Valley appoints Tereza Melicharkova as Marketing Director

Next-generation iGaming aggregator Games Valley has appointed Tereza Melicharkova as Marketing Director, as the company continues to scale its global presence and sharpen its positioning across regulated markets.

Melicharkova has previously led marketing as several of the industry’s leading suppliers, including Elantil, Glitnor Group, Swintt and Relax Gaming.

Across a successful career, she has been recognised on the shortlist of major industry awards, and built a strong following on LinkedIn, where she regularly shares insights on branding, leadership and the evolving iGaming landscape.

Her role will focus on strengthening Games Valley’s brand presence, supporting commercial expansion and communicating the company’s differentiated approach to aggregation.

“Tereza is one of the most recognisable and respected marketing leaders in iGaming, and we are thrilled to welcome her to Games Valley at such an important stage in our journey,” said Ariel Reem, CEO at Games Valley. “Games Valley is building something very different in the aggregation space, and Tereza is the perfect person to help us spread the word.”

Tereza Melicharkova, Marketing Director at Games Valley, added: “Games Valley has the energy, ambition and product thinking that make this such an exciting opportunity. This is a company with strong technology, a bold leadership team and a genuine appetite to challenge how aggregation is done. I’m excited to help shape the brand, tell that story and support the company’s next phase of growth.”

Melicharkova joins Games Valley as part of a new-look executive team, following the arrivals of CEO Ariel Reem in September last year and Advisory Chief Strategy Officer Robert Dowling in February.

The appointment comes as Games Valley continues to build momentum across regulated markets, with its platform designed to help operators integrate content quickly, optimise performance and access real-time insight through a flexible, scalable aggregation solution.

Alongside its growing portfolio of casino content, Games Valley is also strengthening its live casino aggregation offering, providing operators with streamlined access to premium live experiences through a single integration.