Broadway Platform upgrades sportsbook suite solution with Altenar

Broadway Platform has partnered with renowned sportsbook technology provider Altenar to significantly upgrade its sports betting offering for operators.

Recognised internationally for its pioneering products, Altenar’s sportsbook module, which includes premium data feeds across all major sports, granular risk management tools, and high-margin features, such as Bet Builder and dynamic odds, will be integrated into Broadway Platform.

Broadway Platform’s customers will also gain access to Altenar’s modernised front-end, which introduces a series of widgets such as Bet Suggestions, Bet Mentor and Bet Boost, providing a competitive edge for its partners.

The deal builds on Broadway Platform’s respected position as a flexible and adaptable partner that continues to meet the evolving expectations of operators worldwide.

Giorgi Samkharadze, Director at Broadway Platform, said: “Integrating Altenar’s sportsbook is a huge moment for Broadway Platform. Their proven expertise and advanced technology will allow us to bring an enriched betting experience to our clients and futureproof their brands.”

Vagelis Bairlis, Head of Sales Operations at Altenar, said: “Partnering with Broadway Platform is an exciting step for Altenar. Spribe is a major force in the industry, and supporting the expansion of their ecosystem aligns with our mission to deliver high-performance, scalable solutions to forward-thinking platforms.

“We have heavily invested in our entire product offering, and our fully managed sportsbook will give a powerful entry point into sports betting.”