Golden Whale partners with Discerning Capital & PVX to bring AI-driven optimization to “Scale in a Box” strategy

Golden Whale, a provider of machine learning-driven optimisation and decision intelligence for the iGaming industry, has partnered with House Advantage Fund (“HAF”) comanaged by Discerning Capital & PVX, a specialist provider of non-dilutive user acquisition funding for regulated iGaming and social gaming companies.

The partnership introduces a new approach to scale, combining Golden Whale’s predictive artificial intelligence and machine learning models with HAF’s funding capabilities to give operators both the capital and the control to grow faster – all without diluting the founders.

By linking increased marketing spending with continuously learning optimisation, operators can unlock greater expansion capacity while keeping performance, efficiency and long-term player value firmly in view and thereby compounding the effects on growth.

This is achieved by directing investment using predictive insight into player value, churn risk and using latest AI-technology for customer value maximisation. This creates a more powerful connection between acquisition and retention, ensuring that increased spend is supported by precise decision-making across the entire player lifecycle.

Eberhard Dürrschmid, CEO at Golden Whale, said: “This partnership introduces a new model for growth in iGaming. Operators have traditionally had to think about funding and optimisation as separate challenges, but bringing the two together changes the equation. By combining non-dilutive capital with continuously learning decision models, we are giving operators a way to grow with greater speed, more precision, transparency and far stronger control over the outcomes that matter.”

Davis Catlin, Managing Partner at Discerning Capital, added: Our strategy is clear: we bring the financing to companies and we partner with other groups who can bring their expertise to our borrower partners. We have gotten to know Eberhard and the team at Golden Whale very well over the past few years and believe they will bring tremendous value to our partner companies. It is a clear win-win: by helping companies optimize player behaviour more efficiently, Golden Whale enables our partners to generate higher returns on marketing and grow their businesses even faster. By creating partnerships, we can seamlessly offer our borrowers “Scale in a Box” with capital and the best-in-class tech partners around them.”